How to Sell More
Magazine Issues on iPad
with Free Samples
Paul Nowak, CEO
First look at the
classic buying
process…
Buying process
Awareness
Discovery
Consideration
Decision
Validation
Now for mobile
magazine readers…
How buying process looks
for mobile magazines
Awareness
Discovery
Consideration
Decision
Validation
How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Awareness
Discovery
Consideration
...
How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Awa...
How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Dow...
How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Dow...
How buying process looks
for mobile magazines
User finds your magazine
on the App Store
Opens your app
for the #1 time
Dow...
User finds your magazine
on the App Store
Op
for
Bu
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This ...
User finds your magazine
on the App Store
Op
for
Bu
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This ...
Upload your magazine
sample today
Magazine
samples
now available
for your iPad
magazines
Good practices for
magazine samples
Select the pages that will
sell your full issue best
#1
Samples are small magazines that are
representations of full issues. You have
complete freedom when it comes to
choosing t...
Include cover and TOC
#2
When you export your PDF file, don’t forget
to include a cover and table of contents.
This is where you build interest and...
Optimize for fast
download
#3
Readers will be downloading samples
to their devices, so make sure your PDF file
is optimized for fast download
Optimize f...
Read more
at our blog about
mobile publishing
blog.presspadapp.com
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How to Sell More Magazine Issues on iPad with Free Samples

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When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth.
PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both!

In this presentation we explore best practices when dealing with samples of your magazine. Find out more at http://blog.presspadapp.com/new-feature-use-magazine-sample-to-help-you-sell-more/

Published in: Education, Business, Technology
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How to Sell More Magazine Issues on iPad with Free Samples

  1. 1. How to Sell More Magazine Issues on iPad with Free Samples Paul Nowak, CEO
  2. 2. First look at the classic buying process…
  3. 3. Buying process Awareness Discovery Consideration Decision Validation
  4. 4. Now for mobile magazine readers…
  5. 5. How buying process looks for mobile magazines Awareness Discovery Consideration Decision Validation
  6. 6. How buying process looks for mobile magazines User finds your magazine on the App Store Awareness Discovery Consideration Decision Validation
  7. 7. How buying process looks for mobile magazines User finds your magazine on the App Store Opens your app for the #1 time Awareness Discovery Consideration Decision Validation
  8. 8. How buying process looks for mobile magazines User finds your magazine on the App Store Opens your app for the #1 time Downloads free sample issue Awareness Discovery Consideration Decision Validation
  9. 9. How buying process looks for mobile magazines User finds your magazine on the App Store Opens your app for the #1 time Downloads free sample issue Buys full issue Awareness Discovery Consideration Decision Validation
  10. 10. How buying process looks for mobile magazines User finds your magazine on the App Store Opens your app for the #1 time Downloads free sample issue Buys full issue Comes back Awareness Discovery Consideration Decision Validation
  11. 11. User finds your magazine on the App Store Op for Bu Comes back Awareness Discovery Consideration Decision Validation This is where you have to focus to get readers attention
  12. 12. User finds your magazine on the App Store Op for Bu Comes back Awareness Discovery Consideration Decision Validation This is where you have to focus to get readers attention Downloads free sample issue
  13. 13. Upload your magazine sample today
  14. 14. Magazine samples now available for your iPad magazines
  15. 15. Good practices for magazine samples
  16. 16. Select the pages that will sell your full issue best #1
  17. 17. Samples are small magazines that are representations of full issues. You have complete freedom when it comes to choosing the content of your sample issue Select the pages that will sell your full issue best #1
  18. 18. Include cover and TOC #2
  19. 19. When you export your PDF file, don’t forget to include a cover and table of contents. This is where you build interest and catch readers’ attention Include cover and TOC #2
  20. 20. Optimize for fast download #3
  21. 21. Readers will be downloading samples to their devices, so make sure your PDF file is optimized for fast download Optimize for fast download #3
  22. 22. Read more at our blog about mobile publishing blog.presspadapp.com

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