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what’s going  ‘wrong’  for print?
reader’s  appetite  is increasing  but,  tastes  are changing
<ul><li>readers are giving up flat printed pages for  online ,  interactive ,  participative ,  collaborative  and  rich m...
ad  dollars  are following their audience
<ul><li>ad dollars are moving towards campaigns that are: </li></ul><ul><ul><li>Micro-targeted </li></ul></ul><ul><ul><li>...
 
so, should print  ‘quit’ ? or,  ‘change’ ? or,  ‘simply   adapt’ !
Presenting, Pressmart Digital Delivery world’s online press what readers  ‘crave’ and advertisers  ‘demand’
 
delivers a  rich  reading experience
 
goes, where your readers  go
 
pulls precious new  search traffic  to you
 
discovers  new  readers for you
 
creates shelf life that  never  ends
 
manages  360°  fulfillment process
 
delivers  ads  on your digital edition
 
generates  deep  analytics
 
how  subscribers  used a digital edition
 
and, here’s what  publishers  have to say
Bycyling Australia Magazine <ul><li>“ The eMag sends a strong message to both our advertisers and consumers that we are a ...
National Review <ul><li>&quot;This is a significant product initiative for us. We are confident that Pressmart's technolog...
CityBiz Magazine <ul><li>&quot;The process of working with Pressmart Media has been excellent. We got exactly what we have...
Hamerville Magazine <ul><li>“ The eEdition has allowed us to offer the magazine to those environmentally conscious council...
The Philadelphia Inquirer <ul><li>“ The Inquirer selected the Pressmart eEdition system because of its ease of use and its...
Orlando Sentinel <ul><li>“ Our electronic edition pairs the convenience and interactivity of online content with the famil...
and, other leading publishers, millions of digital subscribers and premier publication associations from  35  countries wh...
your readers are changing.  Pressmart. world’s online press. are you?
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Digital Publishing Solutions

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Digital publishing services: Pressmart delivers print publications including newspapers, magazines, journals and catalogs over the new media distribution channels including web editions, mobile editions, podcastable content, RSS feeds, social networking and content aggregation services. For more info pls visit http://www.pressmart.net

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  • Transcript of "Digital Publishing Solutions"

    1. 2. what’s going ‘wrong’ for print?
    2. 3. reader’s appetite is increasing but, tastes are changing
    3. 4. <ul><li>readers are giving up flat printed pages for online , interactive , participative , collaborative and rich media content </li></ul><ul><li>print circulation fell by over 12% </li></ul>
    4. 5. ad dollars are following their audience
    5. 6. <ul><li>ad dollars are moving towards campaigns that are: </li></ul><ul><ul><li>Micro-targeted </li></ul></ul><ul><ul><li>Measurable </li></ul></ul><ul><ul><li>Paid-for-performance </li></ul></ul><ul><li>print ad revenue fell by over 9.4% </li></ul>
    6. 8. so, should print ‘quit’ ? or, ‘change’ ? or, ‘simply adapt’ !
    7. 9. Presenting, Pressmart Digital Delivery world’s online press what readers ‘crave’ and advertisers ‘demand’
    8. 11. delivers a rich reading experience
    9. 13. goes, where your readers go
    10. 15. pulls precious new search traffic to you
    11. 17. discovers new readers for you
    12. 19. creates shelf life that never ends
    13. 21. manages 360° fulfillment process
    14. 23. delivers ads on your digital edition
    15. 25. generates deep analytics
    16. 27. how subscribers used a digital edition
    17. 29. and, here’s what publishers have to say
    18. 30. Bycyling Australia Magazine <ul><li>“ The eMag sends a strong message to both our advertisers and consumers that we are a progressive and proactive company, our subscribers love it. </li></ul><ul><li>The eMag is a great insurance policy for us—it means we have any swing away from hard copy to digital distribution covered.  </li></ul><ul><li>Both formats compliment each other very well, the eMag teaser on our website is a great way to promote the hard copy sales, and flysheet ads on subscription copies are driving good numbers of current subscribers to take up the eMag bonus option.” </li></ul><ul><li>Gary Hunt , Publisher </li></ul><ul><li>Bicycling Australia, Australia </li></ul>
    19. 31. National Review <ul><li>&quot;This is a significant product initiative for us. We are confident that Pressmart's technology will create an entirely new and refreshing experience for National Review's current and future readers.&quot; </li></ul><ul><li>Erik Zenhausern </li></ul><ul><li>Circulation Director, National Review Magazine, USA </li></ul>
    20. 32. CityBiz Magazine <ul><li>&quot;The process of working with Pressmart Media has been excellent. We got exactly what we have been looking for, even with very challenging project deadlines we put forth to Pressmart. With the added benefits from Pressmart e-Publishing solution we have gone one more step forward in creating exciting new ways of meeting the needs of readers locally and globally.&quot; </li></ul><ul><li>Edwin Warfield </li></ul><ul><li>Publisher, CityBiz Magazine, USA </li></ul>
    21. 33. Hamerville Magazine <ul><li>“ The eEdition has allowed us to offer the magazine to those environmentally conscious councils and housing associations we used to send the magazine to whilst potentially exposing us to a whole new audience.  Plus, it has allowed us to offer added value to our advertisers at little cost to ourselves.&quot; </li></ul><ul><li>Chris Eldridge Hamerville Magazine, UK </li></ul>
    22. 34. The Philadelphia Inquirer <ul><li>“ The Inquirer selected the Pressmart eEdition system because of its ease of use and its unique functionality. This new media digital distribution channel includes eEditions, Mobile Editions, and Audio Editions for Podcasts. We can now offer our current print subscribers as well as new subscribers a convenient same-day, same-as-print eEdition delivered to their laptops or PC’s.” </li></ul><ul><li>Brian Tierney </li></ul><ul><li>Publisher, The Philadelphia Inquirer, USA </li></ul>
    23. 35. Orlando Sentinel <ul><li>“ Our electronic edition pairs the convenience and interactivity of online content with the familiar feel and design of a hard-copy newspaper. This new distribution channel reflects the fact that we are continually looking for new and dynamic ways to deliver information to our customers when and how they want the news.” </li></ul><ul><li>Bert Ortiz </li></ul><ul><li>Vice President, Orlando Sentinel, USA </li></ul>
    24. 36. and, other leading publishers, millions of digital subscribers and premier publication associations from 35 countries who vouch for us
    25. 37. your readers are changing. Pressmart. world’s online press. are you?

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