Digital Publishing Solutions

what’s going ‘wrong’ for print?

reader’s appetite is increasing but, tastes are changing

readers are giving up flat printed pages for online , interactive , participative , collaborative and rich media content
print circulation fell by over 12%

ad dollars are following their audience

ad dollars are moving towards campaigns that are:
Micro-targeted
Measurable
Paid-for-performance
print ad revenue fell by over 9.4%

so, should print ‘quit’ ? or, ‘change’ ? or, ‘simply adapt’ !

Presenting, Pressmart Digital Delivery world’s online press what readers ‘crave’ and advertisers ‘demand’

delivers a rich reading experience

goes, where your readers go

pulls precious new search traffic to you

discovers new readers for you

creates shelf life that never ends

manages 360° fulfillment process

delivers ads on your digital edition

generates deep analytics

how subscribers used a digital edition

and, here’s what publishers have to say

Bycyling Australia Magazine
“ The eMag sends a strong message to both our advertisers and consumers that we are a progressive and proactive company, our subscribers love it.
The eMag is a great insurance policy for us—it means we have any swing away from hard copy to digital distribution covered.
Both formats compliment each other very well, the eMag teaser on our website is a great way to promote the hard copy sales, and flysheet ads on subscription copies are driving good numbers of current subscribers to take up the eMag bonus option.”
Gary Hunt , Publisher
Bicycling Australia, Australia

National Review
"This is a significant product initiative for us. We are confident that Pressmart's technology will create an entirely new and refreshing experience for National Review's current and future readers."
Erik Zenhausern
Circulation Director, National Review Magazine, USA

CityBiz Magazine
"The process of working with Pressmart Media has been excellent. We got exactly what we have been looking for, even with very challenging project deadlines we put forth to Pressmart. With the added benefits from Pressmart e-Publishing solution we have gone one more step forward in creating exciting new ways of meeting the needs of readers locally and globally."
Edwin Warfield
Publisher, CityBiz Magazine, USA

Hamerville Magazine
“ The eEdition has allowed us to offer the magazine to those environmentally conscious councils and housing associations we used to send the magazine to whilst potentially exposing us to a whole new audience. Plus, it has allowed us to offer added value to our advertisers at little cost to ourselves."
Chris Eldridge Hamerville Magazine, UK

The Philadelphia Inquirer
“ The Inquirer selected the Pressmart eEdition system because of its ease of use and its unique functionality. This new media digital distribution channel includes eEditions, Mobile Editions, and Audio Editions for Podcasts. We can now offer our current print subscribers as well as new subscribers a convenient same-day, same-as-print eEdition delivered to their laptops or PC’s.”
Brian Tierney
Publisher, The Philadelphia Inquirer, USA

Orlando Sentinel
“ Our electronic edition pairs the convenience and interactivity of online content with the familiar feel and design of a hard-copy newspaper. This new distribution channel reflects the fact that we are continually looking for new and dynamic ways to deliver information to our customers when and how they want the news.”
Bert Ortiz
Vice President, Orlando Sentinel, USA

and, other leading publishers, millions of digital subscribers and premier publication associations from 35 countries who vouch for us

your readers are changing. Pressmart. world’s online press. are you?

Digital Publishing Solutions

by Pressmart Media Limited on May 23, 2008

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Digital Publishing Solutions — Presentation Transcript