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INFECTING THE DOTS                     How information spreads                               Alex Barrera (@abarrera)
Where is thetalent?
Brute force attacks
Hello mom, I’m on Techcrunch!
Information propagationSource: Jure Leskovec:Social Media Analytics (KDD 11 tutorial) 8/21/2011
“[...] one of the most important predictors of popularitywas the source of the article. [...] readers are likely to beinflu...
INFLUENCE“Occurs when ones emotions, opinions,or behaviors are affected by others”
Influencer Marketing  Identifying influencers  Marketing to influencers  Marketing through influencers  Marketing with influen...
Influencer Marketing  Identifying influencers  Marketing to influencers  Marketing through influencers  Marketing with influen...
Locate the influencers
Backtrack   the network
Backtrack   the network
Backtrack   the network
Influence networks ARE local
Timezone matters
Timezone connectors
Time sensitive
CONSTANT CHANGE
Butterfly effect
TOUCH the fabric of the world                                    THANK YOU!                                     Alex Barre...
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
TEDxAthens: Infecting the dots
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TEDxAthens: Infecting the dots

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Presentation for TEDxAthens where we showcased how influencing the influencers influencers generate networking domino effects and how this reaches everywhere and everyone.

Published in: Business, News & Politics
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Transcript of "TEDxAthens: Infecting the dots"

  1. 1. INFECTING THE DOTS How information spreads Alex Barrera (@abarrera)
  2. 2. Where is thetalent?
  3. 3. Brute force attacks
  4. 4. Hello mom, I’m on Techcrunch!
  5. 5. Information propagationSource: Jure Leskovec:Social Media Analytics (KDD 11 tutorial) 8/21/2011
  6. 6. “[...] one of the most important predictors of popularitywas the source of the article. [...] readers are likely to beinfluenced by the news source that disseminates thearticle.” Source: The Pulse of News in Social Media: Forecasting Popularity (2012)
  7. 7. INFLUENCE“Occurs when ones emotions, opinions,or behaviors are affected by others”
  8. 8. Influencer Marketing Identifying influencers Marketing to influencers Marketing through influencers Marketing with influencers
  9. 9. Influencer Marketing Identifying influencers Marketing to influencers Marketing through influencers Marketing with influencers H I T! U L LS B
  10. 10. Locate the influencers
  11. 11. Backtrack the network
  12. 12. Backtrack the network
  13. 13. Backtrack the network
  14. 14. Influence networks ARE local
  15. 15. Timezone matters
  16. 16. Timezone connectors
  17. 17. Time sensitive
  18. 18. CONSTANT CHANGE
  19. 19. Butterfly effect
  20. 20. TOUCH the fabric of the world THANK YOU! Alex Barrera (@abarrera)http://www.slideshare.net/press42 alex@press42.com
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