Storytelling for CrowdFunding
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Storytelling for CrowdFunding

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A walk through how storytelling can enhance the video pitch in crowdfunding campaign and deliver a funded project.

A walk through how storytelling can enhance the video pitch in crowdfunding campaign and deliver a funded project.

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    Storytelling for CrowdFunding Storytelling for CrowdFunding Presentation Transcript

    • Storytelling in crowdfunding Alex Barrera (@abarrera)˝ http://www.press42.com #Springboard IoT˝ April 2013
    • HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Not for everybody http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Size matters http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Personal connection http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Personal connection VS http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Pre-campaign: Get ready before... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • ate Lo c http://www.slideshare.net/press42 t i cs ana f Alex Barrera (@abarrera)
    • Understand your fans Brave
    •   Hearts http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Interact and involve them http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Avoid words like: “help”, “support”, or “fund” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Pebbles MaKey MaKey http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • 3 types of videos Product driven http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • 3 types of videos 1. Intro of the founder, who and why are you there? 2. Problem 3. Show the product 4. Describe features of the product 5. What will you do with the money 6. Empower your investors 7. Immediate call to action http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • 3 types of videos http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • 3 types of videos http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • 3 types of videos http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Why do stories work? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Memory recollection Causation effect http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Memory recollection Causation effect Mirror neurons & Oxytocin http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Golden Circle What How Why Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Golden Circle What How Why Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • A story is a universal human experience wrapped inside a culture-specific expression Robert McKee http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Story beats expectation GAP result http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Hero’s journey http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures WTF? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures You talking to me?! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Drumming Sky diving Donate to charity (or something) http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Games! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) http://www.slideshare.net/press42 Personal story (credibility) Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) http://www.slideshare.net/press42 Avoid bragging (Accomplishment rhetoric) Alex Barrera (@abarrera)
    • #1 http://www.slideshare.net/press42 Protagonist Alex Barrera (@abarrera)
    • Double Fine Adventures Adventure games!! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) 3. Product introduction http://www.slideshare.net/press42 Connecting personal and professional Alex Barrera (@abarrera)
    • Double Fine Adventures Stuff of dreams and memories... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Remember the good ol’ days? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) 3. Product introduction 4. Problem + nostalgia http://www.slideshare.net/press42 Blame rhetoric aka underdog Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Story beats Object of desire (conscious or unconscious) expectation GAP antagonists result http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • #2 http://www.slideshare.net/press42 YOU! Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) 3. Product introduction 4. Problem + nostalgia 5. Call to adventure!!! http://www.slideshare.net/press42 Hero’s Journey (wise guy) Alex Barrera (@abarrera)
    • Double Fine Adventures Noooooorggg!!! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 5. Call to adventure 6. Refusal of the call http://www.slideshare.net/press42 Problem with publishers Alex Barrera (@abarrera)
    • Double Fine Adventures I’ll pay you! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 5. Call to adventure 6. Refusal of the call 7. Implicit call to action http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Not enough... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 5. Call to adventure 6. Refusal of the call 7. Implicit call to action 8. Group action call! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures But
    •   maybe... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Down with the publishers!! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 5. Call to adventure 6. Refusal of the call 7. Implicit call to action 8. Group action call! 9. Starts believing (Spark) http://www.slideshare.net/press42 Underdog theme Alex Barrera (@abarrera)
    • Double Fine Adventures EUREKA!! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Meet the team http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Just
    •   in
    •   case
    •   you
    •   forgot... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution 11. Team intro + background http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Fuck off! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures He’ll help... I hope! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution 11. Team intro + background 12. Call to action (team) http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Rewards, rewards! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures This is how cool it will be... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution 11. Team intro + background 12. Call to action (team) 13. Rewards http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Nerd 2 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution 11. Team intro + background 12. Call to action (team) 13. Rewards 14. Extra connection (passion) http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 14. Extra connection (passion) Adventure, no fear, brave http://www.slideshare.net/press42 15. Crossing first threshold Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures Not
    •   only
    •   collaboration...
    •   but
    •   COOL! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 14. Extra connection (passion) 15. Crossing first threshold 16. Repeat involvement (status) http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 14. Extra connection (passion) 15. Crossing first threshold 16. Repeat involvement (status) 17. Pleaded funds http://www.slideshare.net/press42 Security, underdog budget Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 14. Extra connection (passion) 15. Crossing first threshold 16. Repeat involvement (status) 17. Pleaded funds 18. Final WTF 19. Final call to action http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Avoid Silos http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Story structure 1. Intro of the founder, who and why are you there? 2. Problem 3. Show the product 4. Describe features of the product 5. What will you do with the money 6. Empower your investors 7. Immediate call to action http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 1. Off balance WTF 2. Audience connection (passion) 3. Product introduction 4. Problem + nostalgia 5. Call to adventure!!! http://www.slideshare.net/press42 Hero’s Journey (wise guy) Alex Barrera (@abarrera)
    • Double Fine Adventures 5. Call to adventure 6. Refusal of the call 7. Implicit call to action 8. Group action call! 9. Starts believing (Spark) http://www.slideshare.net/press42 Underdog theme Alex Barrera (@abarrera)
    • Double Fine Adventures 9. Starts believing (Spark) 10. Solution 11. Team intro + background 12. Call to action (team) 13. Rewards 14. Extra connection (passion) http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • Double Fine Adventures 14. Extra connection (passion) 15. Crossing first threshold 16. Repeat involvement (status) 17. Pleaded funds 18. Final WTF 19. Final call to action http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • #1 http://www.slideshare.net/press42 Protagonist Alex Barrera (@abarrera)
    • #2 http://www.slideshare.net/press42 Connection Alex Barrera (@abarrera)
    • #3 http://www.slideshare.net/press42 Underdog Alex Barrera (@abarrera)
    • #4 http://www.slideshare.net/press42 Team Alex Barrera (@abarrera)
    • #5 http://www.slideshare.net/press42 Rewards Alex Barrera (@abarrera)
    • #6 http://www.slideshare.net/press42 Calls to Action Alex Barrera (@abarrera)
    • DoUmo ArigatoU http://www.press42.com alex@press42.com @42press / @abarrera http://slideshare.net/press42
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)
    • http://www.slideshare.net/press42 Alex Barrera (@abarrera)