Startup Marketing 101

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Startup marketing for marketing students. Essentially, how to apply what you learn in college to real life scenarios, not Mad Men. Learn how to understand the customer, the product or what growth hacking is all about.

Published in: Marketing

Startup Marketing 101

  1. 1. STARTUP MARKETING 101 Alex Barrera (@abarrera) alex@press42.com The young entrepreneur / David Kelly ©
  2. 2. HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  3. 3. What is an entrepreneur? 500px life / The photo flend ©
  4. 4. “ 500px life / The photo flend © My son is now an 'entrepreneur.' That's what you're called when you don't have a job. Ted Turner
  5. 5. Entrepreneur’s world
  6. 6. EVERYONE? Jungle Jim/ Steve Gubin ©
  7. 7. What is a STARTUP? Boxfish, Live guide / Aidan C ©
  8. 8. 4 INGREDIENTS Seasoned salt ingredients / Lucy Vaserfirer ©
  9. 9. INVESTORS Blue / Marcel Bakker ©
  10. 10. CEO John / Stephen Caissie ©
  11. 11. Your boss
  12. 12. YOU
  13. 13. The multi-hat employee Hats / Sergio Trentin ©
  14. 14. PRODUCT CYCLE The unexpected / Nino Shisano ©
  15. 15. PRODUCT BUILDING Lunchtime atop a skyscraper / Martin Cauchon ©
  16. 16. Lean startup cycle IDEAS Learn Build DATA PRODUCT Measure
  17. 17. Marketing plan Dreams of new explorations / Marco Soggetto ©
  18. 18. NO PLAN San Fermin, sweat & wine / Jordi Cohen ©
  19. 19. We can do it / Filippo Giordano ©
  20. 20. How do we validate hypothesis? exploraTIOn
  21. 21. How do we validate hypothesis? exploraTIOn: techniques 1. Observation 2. Recreation of the problem 3. Interviews L’il explorer /Jie Alt’z ©
  22. 22. How do we validate hypothesis? exploraTIOn: Record & measure L’il explorer /Jie Alt’z ©
  23. 23. How do we validate hypothesis? PITCH: Smoke test Landing page Email or call Fake ad Direct pitch Kickstarter
  24. 24. How do we validate hypothesis? PITCH: Smoke test Money $$$ Intention letter email addresses Tweet Time Meeting Use our API
  25. 25. How do we validate hypothesis? Concierge
  26. 26. How do we validate hypothesis? Wizard of Oz
  27. 27. MVP
  28. 28. Where do we fit? Rocky Cain / Wired © Susan candy / Adrian Klein ©
  29. 29. Community manager Phil Hyldgaard / Tanner Wendell ©
  30. 30. Pitching / PR Susan Cain / Wired ©
  31. 31. GROWTH Hackers / Barriotic Witch © HACKER
  32. 32. AARRR Metrics
  33. 33. A/B testing Stairs to heaven / Artem Verkhoglyad ©
  34. 34. Metrics (Global / User based) Stairs to heaven / Artem Verkhoglyad ©
  35. 35. Email optimization Stairs to heaven / Artem Verkhoglyad ©
  36. 36. Customer experience Stairs to heaven / Artem Verkhoglyad ©
  37. 37. Surveys Stairs to heaven / Artem Verkhoglyad ©
  38. 38. THANK YOU! Alex Barrera (@abarrera) alex@press42.com http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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