Scaling out: Breaking the local barrier

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Why going global is the best scaling option from day one? Startups need to focus on globalization as soon as possible, specially in Europe or small markets.

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Scaling out: Breaking the local barrier

  1. 1. Scaling out: Breaking the local barrier Alex Barrera (@abarrera) Krakow, May 2012
  2. 2. Alex Barrera (@abarrera)
  3. 3. Why local?
  4. 4. Confort zone
  5. 5. We don’t need global
  6. 6. Local first!
  7. 7. Language matters
  8. 8. Financial CRASH
  9. 9. Dwindlingeconomies
  10. 10. Some countries are too small...
  11. 11. Others have small markets...
  12. 12. Giving peanuts only brings monkeys...
  13. 13. “Grass is always greener” complex
  14. 14. The kypeEffect
  15. 15. Mindset RESET
  16. 16. Global strategy: Day 1
  17. 17. English brand name
  18. 18. English website
  19. 19. International advisory board
  20. 20. Drop Soviet complex
  21. 21. Meritocracy doesn’t work
  22. 22. Alex Barrera (@abarrera) alex@pressa42.comThink bigThink outside your borders

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