Product design: How to create a product

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Sometimes it's important to step back and review how most engineers work on products. We describe what parts are important in a design to help you create a product that's balanced from a design point of view.

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Product design: How to create a product

  1. 1. It’s NOT about the features, stupid! Alex Barrera (@abarrera) IDCEE Kiev 2012 http://www.slideshare.com/press42
  2. 2. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  3. 3. 1. National Technical University of Ukraine (NTUU - KPI) 40.000+ 4.500/year http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  4. 4. 2. Kyiv Taras Schevchenko National University (KNU) 20.000 8/15 technical http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  5. 5. 3. Karazin Kharkiv National University 15.000 11/20 technical http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  6. 6. Stanford University, Palo Alto 15.300 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  7. 7. ACM International Collegiated Programming Contest (2000 - 2012) 7 6 5 4 3 2 1 0 Russia China Poland http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  8. 8. International Olympiad in Informatics (2000-2012) 7% 9% 30% USA 11% Poland Russia Belarus 13% Bulgaria 17% Croatia 13% Estonia http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  9. 9. Face it, we aren’t good designers... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  10. 10. We are too practical...http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  11. 11. The MAN CAVEhttp://www.slideshare.net/press42 @abarrera #tooManyFeatures
  12. 12. Meritocracy, [mer-i-tok-ruh-see] noun, plural mer-i-toc-ra-cies. 1. An elite group of people whose progress is based on ability and talent rather than on class privilege or wealth. 2. A system in which such persons are rewarded and advanced 3. Leadership by able and talented persons. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  13. 13. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  14. 14. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  15. 15. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  16. 16. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  17. 17. We love total control! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  18. 18. Too many choices!http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  19. 19. Paradox of choice - Barry Schwartzhttp://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  20. 20. 175 salad dressingshttp://www.slideshare.net/press42 @abarrera #tooManyFeatures
  21. 21. Reducing the Cognitive Overload in Continuous Combinatorial Auctions: Evidence from an fMRI Study. Adomavicius, G., A. Dimoka, A. Gupta, P.A. Pavlou. 2009. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  22. 22. Emotions kicking in!Reducing the Cognitive Overload in Continuous Combinatorial Auctions: Evidence from an fMRI Study. Adomavicius, G., A. Dimoka, A. Gupta, P.A. Pavlou. 2009. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  23. 23. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  24. 24. Startup Compass Typology Months to Types Team Market size Money raised Example scale Google, I: Automator 21 Tech heavy $11B $600K DropboxIN: Social transformer 32 Balanced $13B $2.3M Twitter, 4SQ Zendesk, Kiss 2: Integrator 16 Balanced $7B $700K Metrics Atlassian, 3: Challenger 64 Business heavy $65B $4.1M Yammer http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  25. 25. Startup Compass Typology Months to Types Team Market size Money raised Example scale Google, I: Automator 21 Tech heavy $11B $600K DropboxIN: Social transformer 32 Balanced $13B $2.3M Twitter, 4SQ Zendesk, Kiss 2: Integrator 16 Balanced $7B $700K Metrics Atlassian, 3: Challenger 64 Business heavy $65B $4.1M Yammer http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  26. 26. Startup Compass Typology http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  27. 27. iPod Case http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  28. 28. Engineers suck at naming... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  29. 29. Simplicity 101 5 models: classic, mini, nano, shuffle, touch http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  30. 30. Simplicity 101 5 models: 920, 900, 800, 710, 610 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  31. 31. 11 f**king mSimplicity 101 onths!! 5 models: 920, 900, 800, 710, 610 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  32. 32. “Focusing is about saying NO” Steve Jobs - 1997http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  33. 33. Core vision: Cool portable pocket device http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  34. 34. Space: Useful MPMan - 1998 64Mb http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  35. 35. Space: Useful MPMan - 1998 64Mb 0.0625Gb http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  36. 36. Design: Coolness RIO PMP300 - 1998 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  37. 37. Design: Coolness RIO PMP300 - 1998 WTF??! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  38. 38. Design: Coolness RIO PMP300 - 1998 FUCKING UGLY! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  39. 39. Size: Pocket Personal Jukebox - (9.9 ounces) 4.86Gb - 1999 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  40. 40. Size: Pocket Personal Jukebox - (9.9 ounces) 4.86Gb - 1999 iPod classic - (4.9 ounces) 5Gb - 2001 http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  41. 41. Core vision: Cool portable pocket device http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  42. 42. Design mattershttp://www.ted.com/talks/don_norman_on_design_and_emotion.html http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  43. 43. Design isn’t photoshop! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  44. 44. Cool
  45. 45.  hip
  46. 46.  designerDesign isn’t photoshop! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  47. 47. Pleasant things work better... http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  48. 48. Pleasant things work better... Antenna-gate? WAT?! http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  49. 49. Emotion Design - Don Normanhttp://www.jnd.org/dn.mss/emotion_design.html Fear, unhappiness, anxiety – Laser focus Relax, happiness - Broad focus http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  50. 50. 3 Dimensions of Design Visceral Behavioral Reflective http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  51. 51. Visceral dimension: Attractiveness Symmetry,
  52. 52.  colors,
  53. 53.  fonts,
  54. 54.  etc. http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  55. 55. Behavioral dimension: functional understandable http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  56. 56. Behavioral dimension: usable http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  57. 57. Reflective dimension: ego, image http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  58. 58. Reflective dimension: cultural convention http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  59. 59. Sexy helps ignore design faults http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  60. 60. Balance your design profile 9 8 7 6 5 4 3 2 1 0 Visceral Behavioural Reflective Balanced Nerdy http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  61. 61. Go fucking talk to customers!http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  62. 62. Find the essence of your productKill a Feature Day (KFD) http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  63. 63. Listen for the PAIN not the WHINING http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  64. 64. The more tangible, the more feedback http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  65. 65. The world is bigger than your room... GET THE FUCK OUT! Fashion lovers ≫ Geek pragmatists http://www.slideshare.net/press42 @abarrera #tooManyFeatures
  66. 66. THANK YOU! Simply say... NO Alex Barrera alex@press42.comhttp://www.slideshare.net/press42 @abarrera #tooManyFeatures

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