Lean Startup Express

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Flash talk on Lean Startups, Customer Development and Lean Startups Canvas, for product design.

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Lean Startup Express

  1. 1. Build #09 Lean Startups Express Alex Barrera (@abarrera) Berlin, March 2012
  2. 2. Build #09 Lean Startups Express15 minutes Lars time Alex Barrera (@abarrera) Berlin, March 2012
  3. 3. Build #09 Lean Startups Express15 minutes Lars time Alex Barrera (@abarrera) Berlin, March 2012 promised!
  4. 4. Build #09 Alex Barrera (@abarrera)
  5. 5. THE LEAN STARTUP
  6. 6. TOYOTA WAY Lean Manufacturing
  7. 7. MUDANon-value added
  8. 8. MUDANon-value added MURI Overburden
  9. 9. MUDANon-value added MURI Overburden MURA Right part - Right time
  10. 10. Lean Startup = Lean Manuf. + Customer Dev.
  11. 11. The Lean Startup“Startups that succeed are those that manageto iterate enough times before running out ofresources” - Eric Ries
  12. 12. Lean Startup LoopBuild / Measure / Learn
  13. 13. The Lean Startup Ideas Learn Build Data Product Measure
  14. 14. Gentsi Gembutsu
  15. 15. LE ARN INGVA LIDA TED
  16. 16. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  17. 17. Lean Startup Canvas Do we have a problem worth solving? Customer Discovery
  18. 18. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  19. 19. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin MVP
  20. 20. Lean Startup Canvas Do people want my solution? Customer Validation
  21. 21. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  22. 22. Lean Startup Canvas How do I accelerate growth?
  23. 23. Lean Startup Canvas Problem Solution Unique Value Unfair Customer Proposition advantage Segments Top 3 problems Top 3 features Single, clear, Can’t be easily Target compelling copied or customers message that bought states why you are different and Key Activity worth buying Channels Activity that Path to drives retention/ customers revenue Cost structure Revenue Streams Customer Acquisition Costs Revenue Model Distribution costs Life Time Value Hosting Revenue People, etc. Gross Margin
  24. 24. CH EA P!
  25. 25. Alex Barrera (@abarrera)alex@press42.com (@42press)

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