How to get media attention for your startup

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How to get media attention for your startup. Do's and don'ts of getting media for your company. How to pitch, build a good story and how to create long lasting relationships with journalists.

How to get media attention for your startup. Do's and don'ts of getting media for your company. How to pitch, build a good story and how to create long lasting relationships with journalists.

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  • 1. GOT MEDIA? How to get startup media attention Voigtländer. What else? / David Sonnweber © Alex Barrera (@abarrera) #SouthSummit @Spain_StartUp
  • 2. Too much noise Phone Home / Scotty Perkins ©
  • 3. Be Different Cat eyes - II (heterochromia) / Abhijit Naikdesai ©
  • 4. Don’t wait until product launch
  • 5. Make noise from day 1 + / Sasha Leahovcenco ©
  • 6. Don’t bullshit me Holidays are coming… / Rangizzz ©
  • 7. Understand your enemy
  • 8. Create media relationships Night smiles / Pierre Bodilis ©
  • 9. In da club / Philip Claeys Photography ©
  • 10. Know what we write about A world that used to be / Caras Ionut ©
  • 11. No time, so don’t push me bro Ice cave / Brynjar ©
  • 12. Understand editorial guidelines Eggravator/ Vinni (Øyvind) Vigdal ©
  • 13. SHOW ME THE MONEY
  • 14. Product details aren’t story
  • 15. Being born isn’t news Litle girl / Tetyana Moshchenko ©
  • 16. Give me a STORY WallE - Whose is this pencil? / MindPrint ©
  • 17. It’s not about YOU Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©
  • 18. What is a story? Steve Jobs / Ryan Katsanes ©
  • 19. DON’Ts Danger! / Adam Stevens Follow ©
  • 20. Don’t make me research you Young Sherlock / Maria Gray ©
  • 21. Don’t send me a gigantic email The Heaviness of Memories / Amelia Fletcher ©
  • 22. Why should I care? Traintrip / Adrian Sommeling ©
  • 23. It’s not about product features! Unlimited playground / Tristan Shu ©
  • 24. Don’t give deadlines deadline / Kostis Sohoritis ©
  • 25. Respect the embargos έγινε / Kostis Sohoritis ©
  • 26. Q & A Alex Barrera (@abarrera) alex@press42.com / alex@tech.eu#SouthSummit @Spain_ StartUp