GOT MEDIA?
How to get startup media attention
Voigtländer. What else? / David Sonnweber ©
Alex Barrera (@abarrera)
#SouthS...
Too much noise
Phone Home / Scotty Perkins ©
Be Different
Cat eyes - II (heterochromia) / Abhijit Naikdesai ©
Don’t wait until product launch
Make noise from day 1
+ / Sasha Leahovcenco ©
Don’t bullshit me
Holidays are coming… / Rangizzz ©
Understand your enemy
Create media relationships
Night smiles / Pierre Bodilis ©
In da club / Philip Claeys Photography ©
Know what we write about
A world that used to be / Caras Ionut ©
No time, so don’t push me bro
Ice cave / Brynjar ©
Understand editorial guidelines
Eggravator/ Vinni (Øyvind) Vigdal ©
SHOW ME THE MONEY
Product details aren’t story
Being born isn’t news
Litle girl / Tetyana Moshchenko ©
Give me a STORY
WallE - Whose is this pencil? / MindPrint ©
It’s not about YOU
Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©
What is a story?
Steve Jobs / Ryan Katsanes ©
DON’Ts
Danger! / Adam Stevens Follow ©
Don’t make me research you
Young Sherlock / Maria Gray ©
Don’t send me a gigantic email
The Heaviness of Memories / Amelia Fletcher ©
Why should I care?
Traintrip / Adrian Sommeling ©
It’s not about product features!
Unlimited playground / Tristan Shu ©
Don’t give deadlines
deadline / Kostis Sohoritis ©
Respect the embargos
έγινε / Kostis Sohoritis ©
Q & A
Alex Barrera (@abarrera)
alex@press42.com / alex@tech.eu#SouthSummit @Spain_ StartUp
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How to get media attention for your startup

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How to get media attention for your startup. Do's and don'ts of getting media for your company. How to pitch, build a good story and how to create long lasting relationships with journalists.

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How to get media attention for your startup

  1. 1. GOT MEDIA? How to get startup media attention Voigtländer. What else? / David Sonnweber © Alex Barrera (@abarrera) #SouthSummit @Spain_StartUp
  2. 2. Too much noise Phone Home / Scotty Perkins ©
  3. 3. Be Different Cat eyes - II (heterochromia) / Abhijit Naikdesai ©
  4. 4. Don’t wait until product launch
  5. 5. Make noise from day 1 + / Sasha Leahovcenco ©
  6. 6. Don’t bullshit me Holidays are coming… / Rangizzz ©
  7. 7. Understand your enemy
  8. 8. Create media relationships Night smiles / Pierre Bodilis ©
  9. 9. In da club / Philip Claeys Photography ©
  10. 10. Know what we write about A world that used to be / Caras Ionut ©
  11. 11. No time, so don’t push me bro Ice cave / Brynjar ©
  12. 12. Understand editorial guidelines Eggravator/ Vinni (Øyvind) Vigdal ©
  13. 13. SHOW ME THE MONEY
  14. 14. Product details aren’t story
  15. 15. Being born isn’t news Litle girl / Tetyana Moshchenko ©
  16. 16. Give me a STORY WallE - Whose is this pencil? / MindPrint ©
  17. 17. It’s not about YOU Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©
  18. 18. What is a story? Steve Jobs / Ryan Katsanes ©
  19. 19. DON’Ts Danger! / Adam Stevens Follow ©
  20. 20. Don’t make me research you Young Sherlock / Maria Gray ©
  21. 21. Don’t send me a gigantic email The Heaviness of Memories / Amelia Fletcher ©
  22. 22. Why should I care? Traintrip / Adrian Sommeling ©
  23. 23. It’s not about product features! Unlimited playground / Tristan Shu ©
  24. 24. Don’t give deadlines deadline / Kostis Sohoritis ©
  25. 25. Respect the embargos έγινε / Kostis Sohoritis ©
  26. 26. Q & A Alex Barrera (@abarrera) alex@press42.com / alex@tech.eu#SouthSummit @Spain_ StartUp
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