How not to do a start-up
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How not to do a start-up

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Talk I gave for Strefa 89 in Poland on tips of what not to do when creating a start-up, from idea conception to scaling the business, going through founders, business plans, prototypes and sales.

Talk I gave for Strefa 89 in Poland on tips of what not to do when creating a start-up, from idea conception to scaling the business, going through founders, business plans, prototypes and sales.

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How not to do a start-up Presentation Transcript

  • 1. HOW NOT TO DO A START-UP Strefa 89 Alex Barrera (@abarrera) alex@press42.com
  • 2. HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  • 3. ♔ KEEP CALM AND DON’T PANIC
  • 4. Oh start-‐up land!!
  • 5. IDEA
  • 6. Idea paralysis
  • 7. Start small
  • 8. Mom isn’t a market
  • 9. Dudeeeee Sweeeet!
  • 10. Wait for it...
  • 11. F*CK! Don’t start coding... YET!
  • 12. PROTOTYPE
  • 13. GOAL: Test the hypothesis
  • 14. Repeat after me...
  • 15. GOAL: Test the hypothesis
  • 16. Don’t build the damn thing!
  • 17. No shame “ If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman
  • 18. Scaling? Really?
  • 19. Surveys
  • 20. Interviews
  • 21. PLANNING
  • 22. Business plan?
  • 23. Financial projections
  • 24. Planning is great...
  • 25. The plan is nothing
  • 26. SCALABLE BUSINESS?
  • 27. INCORPORATING
  • 28. Single founder?
  • 29. Multiple co-founders
  • 30. One too many
  • 31. Trust your gut
  • 32. When everything goes ok...
  • 33. The Dark Side
  • 34. Sense of progress
  • 35. SALES
  • 36. use the force: Go out and sell
  • 37. Great technical products don’t sell themselves
  • 38. Communication IS critical
  • 39. Product reaction: Inkzee
  • 40. Product reaction: Tetuan Valley
  • 41. Are presentations useful?
  • 42. Tell a story
  • 43. AMBITION
  • 44. Startups aren’t about the money
  • 45. You will FAIL
  • 46. more than once
  • 47. It’s your baby
  • 48. You grow into it
  • 49. Family goes first, ALWAYS
  • 50. REMEMBER TO HAVE FUN
  • 51. Enjoy e-v-e-r-y moment
  • 52. Enjoy e-v-e-r-y moment THANK YOU! Alex Barrera (@abarrera) alex@press42.com http://www.slideshare.net/press42