How to write an Executive Summary

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Tips on how to write an executive summary. Nothing ground breaking here, just a quick cheatsheet on how to write a compelling summary for your start-up

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How to write an Executive Summary

  1. 1. Executive SummaryMadridMayo 2013Alex Barrera (@abarrera)http://www.press42.com
  2. 2. http://www.slideshare.net/press42 Alex Barrera (@abarrera)2-3
  3. 3.  pages
  4. 4.  long
  5. 5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)It’s not a summary of the plan
  6. 6. http://www.slideshare.net/press42 Alex Barrera (@abarrera)It’s not random facts
  7. 7. http://www.slideshare.net/press42 Alex Barrera (@abarrera)It’s not the ultimate document
  8. 8. http://www.slideshare.net/press42 Alex Barrera (@abarrera)First peak
  9. 9. http://www.slideshare.net/press42 Alex Barrera (@abarrera)GrabProblemSolutionMarketCompetitive AdvantageBusiness ModelTeamFinancial ProjectionsCurrent stateFinancial requirements
  10. 10. http://www.slideshare.net/press42 Alex Barrera (@abarrera)The GrabSummary within summaryWhy are you the next Google?
  11. 11. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Haz Problem?PAINValue Proposition
  12. 12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Solution
  13. 13. http://www.slideshare.net/press42 Alex Barrera (@abarrera)MarketSegmentationSizeGrowthDynamics
  14. 14. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Competitive advantage
  15. 15. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Business Model
  16. 16. http://www.slideshare.net/press42 Alex Barrera (@abarrera)The team
  17. 17. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Financial projectionsSalesIncome (key drivers)Costs (headcount)Cash flowIRR
  18. 18. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Current milestones
  19. 19. http://www.slideshare.net/press42 Alex Barrera (@abarrera)Financial requirements
  20. 20. http://www.slideshare.net/press42 Alex Barrera (@abarrera)GrabProblemSolutionMarketCompetitive AdvantageBusiness ModelTeamFinancial ProjectionsCurrent stateFinancial requirements
  21. 21. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  22. 22. http://www.slideshare.net/press42 Alex Barrera (@abarrera)WTF?

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