Deep storytelling

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Slides for the storytelling workshop for Wayra Spain on using stories for start-up pitching, storyboards and product presentation.

Published in: Business, Technology

Deep storytelling

  1. 1. Going deep into Storytelling Alex Barrera (@abarrera) alex@press42.com
  2. 2. 3 STAGES OF STORY CRAFTING http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  3. 3. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  4. 4. STAGE 1 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  5. 5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  6. 6. 1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action Pitch deck http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  7. 7. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Protagonist#1
  8. 8. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “A short story describing a typical day of your customer” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  9. 9. The Problem...
  10. 10. Draw “A short story showing the problem appearing in your customer’s day and how he solves it right now”
  11. 11. STAGE 2 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  12. 12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  13. 13. YODA? Is he Cuban too? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  14. 14. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Write down “Three metaphors that you could tell your mom as to what your start-up does” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  15. 15. STAGE 3 http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  16. 16. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Layer the story
  17. 17. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “The problem story with the metaphor and make it a story of what happened to your user” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  18. 18. Add conflict! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  19. 19. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Add antagonists
  20. 20. Connect the dots http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  21. 21. Tweet this! “Gather a list of bloggers/journalists you’re interested in, follow them and interact with them, DAILY” Connect “Each presentation concept with the storyline” http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  22. 22. Keep trying
  23. 23. THANK YOU! Alex Barrera (@abarrera) alex@press42.com http://blog.press42.com

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