Presentation Innoversum 2013

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Presentation Innoversum 2013

  1. 1. Digital Business Development Arjan van Liere Present Media / Online Strategists
  2. 2. Travelling around the world... ...trying to find new customers?
  3. 3. To reach niche segments? Or find local partners?
  4. 4. Ever thought of online global account management? - 24/7 available - speaks every language - never sleeps - always at hand - very cost effective
  5. 5. The online world is developing fast!
  6. 6. Start with understanding the markets and the need of potential customers
  7. 7. Create a unique proposition and find the right touchpoints An average of 7.6 touchpoints is needed before an engineer takes action!
  8. 8. Use integrated digital media Distribution activities E-blasts Call-to-Action (CTA) Collateral Online banners LANDING PAGE Internal communications
  9. 9. Funnel management is a process
  10. 10. Proven approach
  11. 11. Digital business development starts today! ARE YOU READY?
  12. 12. Thank you! http://www.presentmedia.nl http://www.digitalbusinessdevelopment.org

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