Online Community Division Q2 2010

Online Community Division
Q2 2010 (April 1 – June 30, 2010)

Goals, Content, & Assumptions
Mission:
Facilitate conversations and information sharing among PT community, staff, and core volunteers.
Assumptions:
PresenTense will continue to grow and expand its operations worldwide.
The community wants to learn what PresenTense is doing.
The community wants to be involved in PresenTense community online.
Salesforce is the best program for us now, when services and pricing are taken into account.
The social media we use will continue to exist and work effectively.

Online Community
Content:
Salesforce
Website Design
Website Content
Newsletter
Social Media
Twitter, Facebook
Media
Budget

Salesforce
Planned
Installation of Salesforce completed
Creation of reports& dashboards
Teach staff to use Salesforce with large scale training session
Web to Lead installed
Actual
Installation 90% completed
No reports or dashboards created yet
Met with staff members individually, but no large scale training
Web to Lead not yet installed

Website Design
Planned
Continue to add new functions & improvements to the website menus, organize content
Increased advertising – external and internal ads; earn $200/month in web ads by end of Q2 2010
Get quotes for completely new site makeover
Actual
Brian has been making lots of edits and improvements to the site
One internal ad on the site, no external ads yet (maybe Pardes)
Forgoing site makeover for now – Brian’s been doing a great job
Lots of compliments on the new site!

Website Design

Website Statistics

Website Content
90 blog posts – up from 74 last quarter
40 quality blog posts – up from 30 last quarter

Website Content
Planned
Continue to revise and edit static content for the newly-designed website
Expand blogging campaign to PT community – fellows, SC, board, magazine writers, etc.
Promote community interaction with the site through comments, polls, wikis
Cross post content on other sites and blogs
Actual
New static content added for front page, magazine, institute pages
Blogging campaign has fallen off a bit
New commenting system added by Brian at end of Q – solves spam issues
Not much cross posting yet

Newsletters/Campaigns

Newsletters/Campaigns
Planned
Reorganize newsletter system into several campaigns
Increase total subscriber list to 2500
Actual
Began to implement a campaign system of emails, but not fully organized
2500 people in Salesforce, but not all organized into lists yet
Unexpected Issues:
Ineffective rollout of the campaign system due to insufficient working data in Salesforce
Significant delays in Salesforce rollout

Twitter
682 clicks (down from 1002 last quarter)
Partially due to change in how we retweet links
1404 followers, up from 1320 last quarter
Most popular tweets were announcing 2010 Global Fellows and the 3 PT Fellows named in “36 under 36”

Facebook
Planned
Increase in Facebook page fans
Installation of Facebook Connect
Actual
1078 fans, up from 1010 fans in Q1
Facebook Connect set up on website

Media
Planned
Create online manuals for using all media & tech tools
Focus on publicizing videos – posting on website, twitter, facebook
Create video uploading system that can be done outside the PT hub
Take more good quality photos of events & photos
Actual
Manual created for video uploading
Inconsistent publicity of videos online – mostly twitter, not enough website
Not done – too dependent on the other party’s technology and hardware
Lots more good quality photos on Flickr already

Unexpected Issues
Internship coordination took a lot more time than expected
Housing coordination was very time consuming
Legal problems at the end of May and June meant staff was stretched, especially leading into the Institute

Budget

Online Community Division Q2 2010

by PresenTense Group

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