Online Community Division Q2 2010 (April 1 – June 30, 2010)
Goals, Content, & Assumptions Mission: Facilitate conversations and information sharing among PT community, staff, and core volunteers. Assumptions: PresenTense will continue to grow and expand its operations worldwide. The community wants to learn what PresenTense is doing. The community wants to be involved in PresenTense community online. Salesforce is the best program for us now, when services and pricing are taken into account. The social media we use will continue to exist and work effectively.
Online Community Content: Salesforce Website Design Website Content Newsletter Social Media Twitter, Facebook Media Budget
Salesforce Planned Installation of Salesforce completed Creation of reports& dashboards Teach staff to use Salesforce with large scale training session Web to Lead installed Actual Installation 90% completed No reports or dashboards created yet Met with staff members individually, but no large scale training Web to Lead not yet installed
Actual Brian has been making lots of edits and improvements to the site One internal ad on the site, no external ads yet (maybe Pardes) Forgoing site makeover for now – Brian’s been doing a great job Lots of compliments on the new site!
Website Content 90 blog posts – up from 74 last quarter 40 quality blog posts – up from 30 last quarter
Website Content Planned Continue to revise and edit static content for the newly-designed website Expand blogging campaign to PT community – fellows, SC, board, magazine writers, etc. Promote community interaction with the site through comments, polls, wikis Cross post content on other sites and blogs Actual New static content added for front page, magazine, institute pages Blogging campaign has fallen off a bit New commenting system added by Brian at end of Q – solves spam issues Not much cross posting yet
Newsletters/Campaigns Planned Reorganize newsletter system into several campaigns Increase total subscriber list to 2500 Actual Began to implement a campaign system of emails, but not fully organized 2500 people in Salesforce, but not all organized into lists yet Unexpected Issues:
Ineffective rollout of the campaign system due to insufficient working data in Salesforce
Twitter 682 clicks (down from 1002 last quarter) Partially due to change in how we retweet links 1404 followers, up from 1320 last quarter Most popular tweets were announcing 2010 Global Fellows and the 3 PT Fellows named in “36 under 36”
Facebook Planned Increase in Facebook page fans Installation of Facebook Connect Actual 1078 fans, up from 1010 fans in Q1 Facebook Connect set up on website
Media Planned Create online manuals for using all media & tech tools Focus on publicizing videos – posting on website, twitter, facebook Create video uploading system that can be done outside the PT hub Take more good quality photos of events & photos Actual Manual created for video uploading Inconsistent publicity of videos online – mostly twitter, not enough website Not done – too dependent on the other party’s technology and hardware Lots more good quality photos on Flickr already
Unexpected Issues Internship coordination took a lot more time than expected Housing coordination was very time consuming Legal problems at the end of May and June meant staff was stretched, especially leading into the Institute