Magazine Report Q3 2009
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  • 1. Magazine Accomplishments, August-October 2009
    • PT9 Published
      • New advertisers increased by 300%
      • Retained 33% of previous advertisers
      • 20% increase in subscribers
      • 90 volunteers with the magazine – 10% increase
    • PT10 in planning stages
  • 2. Magazine: Projections for Next Quarter
    • PT10 to be completed by January 15, 2010
    • New website design by Melissa Berg, to better feature magazine content
    • Better integration of subscriptions into the website and into database (Salesforce)
  • 3. Tasks Moved
    • PT store – delayed from November to January due to site redesign
    • Web advertising promotion – delayed from November to December due to site redesign
      • Make sure you integrate technological delays into your timeline!
  • 4. Connections Between Departments
    • Mini-issue and Institute Insert in PT9
      • Linked the institute with magazine content
      • Shows the magazine readership more about the institute
    • eJewish Philanthropy Partnership
      • Publicized the magazine through the PT Network and a Jerusalem Hub coworker
    • Upcoming PT9 Philanthropy Panel (Nov)
      • Connects Hebrew speakers with the English-language magazine
  • 5. Budget: Summary
    • For PT9, net income is -$1733.50
    • Plan to make up shortfall with:
      • Web advertising
      • Syndication
      • PT11 & 12 advertising
    • Should be at breakeven and turning a profit by Q3 2010.
  • 6. Network: Projections for Next Quarter
    • Newsletter
      • Drastically reduce extraneous content so that newsletters are targeted to specific audiences and are under 250 words
    • Salesforce
      • Reorganization for better useability and productivity
    • Website
      • New site design from Melissa Berg
      • 500% increase in web ad revenue (through April 1, 2010)