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Introduction to Storyboarding
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Introduction to Storyboarding

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Storyboarding maps what actions you're planning to do over the next year, and helps you project how you'd like your audience to experience those actions -- and what you need to do to make that …

Storyboarding maps what actions you're planning to do over the next year, and helps you project how you'd like your audience to experience those actions -- and what you need to do to make that experience work

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Transcript

  • 1. Pre-Exercise
    • Write down, briefly, how you’d tell about your day yesterday to a friend.
    • Then, write down, briefly, how you’d tell your boss about your day yesterday
    • Then, if you have time, briefly write down how you’d tell someone in a rival organization about your day yesterday.
  • 2. Storyboarding Developing a strategy for community building communications
  • 3. What’s a Storyboard?
    • A storyboard is an operations plan from an experiential perspective
    • Since different groups experience things differently, each major group deserves its own storyboard.
    • With a storyboard, you can plan and execute a strong and consistent narrative to lead your people to the promised land.
    Key: know how others experience where you’re going
  • 4. What’s it like?
    • Think of yourself one year in the future.
    • Remember what happened over the past year.
    • Now try and tell someone what happened in a way that makes everything flow and build – and get them excited.
    Planning ahead will give less explaining to do
  • 5. The future, today
    • Storyboarding starts with an accounting of major milestones during a given timeframe
    • A grand narrative is woven
    • Each character’s ideal experience of those milestone scenes is scripted
    • Then, figure out what needs to get done so it happens
    The clearer you are on experience, the easier it will be to plan
  • 6. Easy Organizing Tool for Planning Topics /Time Month 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 … Major Milestones Experience of Character A/B/C…etc Tasks to do in light of desired experience
  • 7. Workshop
    • Pick one major project coming up in the next year
    • List major milestones for that project
    • Tell the story of it, as a History, addressing the accomplishments
    • Pick two different stakeholders you can cast as characters
    • List your desired experience of each
    • List a few things that need to be done to enable such an experience to occur
    • If you have time, rinse and repeat
    If you put yourself in your stakeholder’s shoes, you can predict what they will see
  • 8. Be open to adjusting the story
    • Think ahead and see whether your plans work from the experience perspective
    • If the narrative doesn’t flow, change the milestones or change the narrative
    • Experiment! Key is to strengthen the desired experience with different initiatives/programs/products
    • Allow representatives of as many members of your stakeholders participate in a storyboarding – they’ll add unique perspective
    The stronger the story, the stronger community involvement will be
  • 9. Give them what they want
    • Everyone wants a good experience.
    • Good experience = buy in
    • A bought-in community is an invested community. Shape their experiences and they’ll want more.
    Questions? Comments?