There is no such thing as a product or service without competitors.
Everything nowadays is competition for our most precious resource: Time.
Without recognizing other players in the market, one cannot learn from the market; without recognizing what value propositions work for what target market, one dooms one’s venture to repeating others’ mistakes.
Entrepreneurs steal good ideas and avoid existing pitfalls.
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Competitors Comparatives Complements Collaboratives birthright israel
A venture that does not target the same demographic or seek to solve the same problem as your venture, but is within the same general field and holds the same interests at heart. Collaborative ~ Customer ~ Value Proposition = Bottom line
Break up into groups of three, and start your scan
Take five minutes to list organizations you know for yourself
Take turns presenting your scan to the group, and explain why you chose each group
Listeners: Try to push the presenter to explain why the venture differs, and how the venture can fit
Workshop: Start to Scan
Provide a detailed analysis of your operating environment, listing a minimum of five for the following four bodies or ventures: Competitors, Comparatives, Complements (and how you can work with them), and Collaborators (and how you can work with them). Deliverable