1a transmedia tools for visioning with notes

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1a transmedia tools for visioning with notes

  1. 1. Teacher’s Guide for Inspiration II: Sharing Vision Every PresenTense workshop starts with a pre-exercise, meant to let people settle in and start thinking in the terms of the lesson. During this time, the Instructor should let people settle in, and stand silently by the screen to indicate that people should sit and start working. This should last two minutes AFTER everyone has settled down and there is silence in the room. Once there is silence, the instructor can ask: so, what do you think? Anyone have any answers to the questions? Give discussion three to five back and forth‘s – and do not let someone speak for more than two minutes. Then use the last comment made to switch to the next slide: And that‘s why we‘re discussing Inspiration ,today.Notes here: (This slide should take in total: 5 minutes. Total time of Visioning Workshop: 80mins) 1
  2. 2. Teacher’s Guide for Inspiration II: Sharing Vision This workshops is NOT about their ventures but rather about them as digital age professionals who have to share their vision with the wider market. There are things today that every digital age professional needs to know, no matter who they are or what they do, or how big their company is. Start by asking the people in the room, who are you? (they usually say, Mary, or Jill, or Sarah). You want to say, no, you are the CEO and Founder of X. Or no, you are Mary, the President of Y. You guys need to own your new identity as leaders representing your vision. This workshop is here to teach how to gain traction fast, and drive our vision hard without regards to resource limits. Perception is key, as is transparency, agility, and the ability to organize lots of people with littleNotes here: infrastructure. Today, everything is public, so you need to provide ―surface area‖ for contact with your customers. To do this you—and your staff—need to have the basic tools in your pocket to get out there and gather people around your vision. (Instructor, you can give the example of the Obama campaign‘s use of the internet vs Hillary, who was much better know prior to the election. Key is that it is much easier to get to know someone or some cause than ever before – and incumbent advantage has fallen. Which is good news for start- ups). (Total: 2 minutes) 2
  3. 3. Teacher’s Guide for Inspiration II: Sharing Vision In the early 2000s, and experienced business manager used to list Word as a proficiency. Now we just accept it‘s the case. Same with the web. Anyone here not know how to use Facebook? Suggestions for Using this Slide: Before you reveal this slide, ask a question and play it out with the group: ―Who here has updated their resume in the past two years. What sort of things have you listed? Education, yes. Work experience. Skills? Ok, what sort of skills? Ok, who here has been in an interview, or hired someone recently? Have you been asked, or been asked, whether you know how to use Microsoft Word? Let me show you a resume from the early 2000‘s. Jess Kendall, an experienced business manager, mentions that he has proficiency in Microsoft word.‖ FromNotes here: here you go into the fact that tools and tools expected are changing.: Just like once it was considered a big deal if you knew how to use a typewriter machine, or Word, and today it is considered just normal. So to, today, a lot of the skills and approaches that were once considered the sphere of experts are part of what we all need to know to be good Digital Age entrepreneurs and professionals. That‘s ultimately what this series of seminars is about. It‘s about taking you through a process of learning and deeply engaging the theories and approaches of the Digital Age. I‘ll walk you through the highlights of what we‘re going to do, and give you a sense of the skills and tools that we‘ll learn. (Total: 3 minutes) 3
  4. 4. Teacher’s Guide for Inspiration II: Sharing Vision Resumes, just like websites, are tools for bridging the belief gap. They are used to express what a person thinks others should think about them, and get them to buy into whatever the person the person would like them to buy into. They need to prove that someone is ‗real‘ and worth investing time and money in. Just like it is accepted one should have a resume, it is now accepted one should have a website. The content of each determines how others interact with the person behind the resume or the organization behind the website. (Total: 2 minutes)Notes here: 4
  5. 5. Teacher’s Guide for Inspiration II: Sharing Vision A website is different than a resume – or should be different at the least – because it can do so much more. With a website, you can feature third parties who validate you are legitimate, right on the page (no need to call references!). (Instructor, see above for a list of possible elements that can help establish credibility). (Total: 2 minutes)Notes here: 5
  6. 6. Teacher’s Guide for Inspiration II: Sharing Vision But before you can have anything online, you have to find a place to park your website. And just like offline Location, Location, Location is the rule, so it is online: your name online will determine how people view you. If you can capture your organization‘s name, that‘s the best. If you can capture things that express the values you would like them to feel, that is great too. Location, and ease of writing and getting to your online location, is critical. And if someone already owns your name, check them out through WHOIS – you might be able to get it from them. (Total: 3 minutes)Notes here: 6
  7. 7. Teacher’s Guide for Inspiration II: Sharing Vision Once you have a domain, you need a website. Your website is your public face – the opportunity for people you know to introduce you to their friends, and the opportunity of those who do not know you to get an impression. How your website looks will determine how they view you. But there is no point paying for someone to build a website when you‘re starting off, or if you‘re running a distinct project. Free, fully customizable sites such as Weebly will do the trick and help you do it fast. An example site built easily on Weebly for no money is www.nycfellowship.com (Instructor, if you have time, go online and show them weebly. Log-in, show them how easy it is to create a new page, embed content, etc. Do not take more than 5 minutes on this, and skip itNotes here: if the internet isn‘t working well). Other options for free or cheap website builders: Squarespace, Jimdo, Wix (Total: 5 minutes) 7
  8. 8. Teacher’s Guide for Inspiration II: Sharing Vision Once you have a website, you want to get to know your audience. There are a number of ways to enable user interaction with you online – and forms are one of the most flexible tools, especially those that you can embed anywhere. Wufoo is our favorite, because it is so flexible, user friendly, and can connect with various different services – such as CRM functionality through tying into 37Signal‘s Highrise system, and mailing systems like MailChimp (Instructor, if you have time, go online and show them Wufoo. Log-in, show them how easy it is to create a new survey, get the code to embed, etc. Do not take more than 5 minutes on this, and skip it if the internet isn‘t working well). Other options for free or cheap forms: Surveymonkey, FormassemblyNotes here: (Total: 5 minutes) 8
  9. 9. Teacher’s Guide for Inspiration II: Sharing Vision The whole point of having a public face is that others can interact with it. But as they say with lectures, before you can convince anyone of anything you need to know your audience. CRMs or Customer Relationship Management tools are made for this. And the best ones interface with your forms so you can keep track of the people who fill them out and interact with your organization online. Highrise is one such service, built on a freemium model that means you get limited functions for free, and more as you pay. The free model is often good for getting something off the ground. (Instructor, if you have time, go online and show them Highrise (www.highrisehq.com). Log-in, show them how easy it is to create a new contact, etc. Do not take more than 5Notes here: minutes on this, and skip it if the internet isn‘t working well). Other options for free or cheap website builders: Doorbell, Zoho CRM (Total: 5 minutes) 9
  10. 10. Teacher’s Guide for Inspiration II: Sharing Vision Once you know your audience, you want to tell them what they need to hear in order to support your cause. A powerful tool for that is audio-visual presentations. There are a good number of tools out there that will let you upload slides, connect them to voice, or make movies out of presentations. Slideshare is the one we recommend, because it is so easy to use – and you can embed Slideshare directly into Microsoft Powerpoint and upload directly to your account. The coolest part is that you can link an MP3 recording of your voice, and let people hear your presentation and see it flip automatically. (Instructor, if you have time, go online and show them Slideshare. Log-in, show them how easy it is to create a new presentation, embed one up there,Notes here: etc. Do not take more than 5 minutes on this, and skip it if the internet isn‘t working well). Other options for free or cheap website builders: Prezi, GoogleDocs (Total: 5 minutes) 10
  11. 11. Teacher’s Guide for Inspiration II: Sharing Vision Once you create your information online, use shortened links to share them – and if you register, you can even track how many times the link was used, to help assess marketing language and more. (Instructor, shorten a link for them if you have internet). (Total: 3 minutes)Notes here: 11
  12. 12. Teacher’s Guide for Inspiration II: Sharing Vision And once you are done with all that, you can develop a page on your social network of choice to share your content with the world. We like Facebook because almost a billion other people do. Once you have other accounts, you can share your website, share surveys, feature Slideshare presentations and more. The key here is to have the Facebook page represent your vision just as much if not more as your website, and link the two together so people can find you either within facebook or from the Web. (Total: 4 minutes)Notes here: 12
  13. 13. Teacher’s Guide for Inspiration II: Sharing Vision You don‘t need to buy expensive image editing programs to adorn any of these properties. Aviary is a free tool that can be used in your browser to touch up, crop and perfect photos to use on your websites and social network pages. Images have power – people are drawn to them online and offline. It‘s worth taking a bit of time to spruce something up. (Total: 5 minutes)Notes here: 13
  14. 14. Teacher’s Guide for Inspiration II: Sharing Vision And finally, don‘t leave these pages stale! The web is constantly growing, changing, evolving, and people want up-to- date information and reflections from their leaders. A blog that isn‘t updated weekly will not get people to come check it out – and something that is a month old makes even the casual surfer loose faith that something is going on underneath the hood. Updating, therefore, is critical to building integrity and track record. So tools to update are crucial. Here comes Posterous, a tool we recommend because it makes updating easy using online email. (Instructor, if you have time, go online and show them Posterous. Show them how easy it is toNotes here: create an account by emailing in, and how there are multiple accounts than be updated all at once. Do not take more than 5 minutes on this, and skip it if the internet isn‘t working well). Other option for free: Ping.fm (Total: 5 minutes) 14
  15. 15. Teacher’s Guide for Inspiration II: Sharing Vision For the next 20 minutes, every person (if computers available, if not, in teams) should create their own presence online, with the tools available. When there are 10 minutes left, call people to order. It‘ll be hard getting them away from their computers. (Total: 20 minutes)Notes here: 15
  16. 16. Teacher’s Guide for Inspiration II: Sharing Vision Ask people in the room to share their URLs – and show a few examples to the group as to what can be done in 20 minutes. (Total: 5 minutes)Notes here: 16

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