Lessons Learned from Present Like a Pro


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Presentation highlighting some of the key lessons from Cyndi Maxey's book, 'Present Like a Pro'

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  • What if our message does not change consumer behavior? What if our advertising campaign is ineffective due to the wrong media mix ? What if sales miss our break-even target?
  • Lessons Learned from Present Like a Pro

    1. 1. Presentation Lessons Learned from “Present Like a Pro” * by Cory Grenier GSM Lecture series * Maxey, Cyndi & O’Connor, Kevin. Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006.
    2. 2. You design your Outcome
    3. 3. The Audience <ul><li>What does the listener need to understand? </li></ul><ul><ul><li>Research your audience </li></ul></ul><ul><li>Best communicators focus on the Receiver </li></ul><ul><ul><li>Consider How the Message will be Received, not only on Your Message </li></ul></ul><ul><li>Consider not only what you want them to Think , but also what to Feel ? </li></ul><ul><li>Follow-up, what stood out? </li></ul>
    4. 4. The Audience continued <ul><li>Credible, Passionate and Engaged </li></ul><ul><li>Show the audience that you believe in your message </li></ul><ul><li>Show through preparation, message and delivery that the audience is important to you. </li></ul><ul><li>Give both what they want and what they need </li></ul><ul><li>Relate to the audience’s situation </li></ul>
    5. 5. Listen to your Audience <ul><li>A talk to VCs? </li></ul><ul><ul><li>find some VCs and ask, “What is the most challenging thing about what you do”? </li></ul></ul><ul><ul><li>Frame your presentation around feedback </li></ul></ul>
    6. 6. Strive for Impact , not Perfection
    7. 7. <ul><li>320 </li></ul>2x Seconds
    8. 8. First four Minutes <ul><li>Four minutes will Determine the remaining 40 minutes </li></ul><ul><li>Frame your talk </li></ul><ul><li>Build rapport with the audience </li></ul>
    9. 9. Smile <ul><li>Smile is a universal expression </li></ul><ul><li>Opening: sip from water, smile and deliver </li></ul><ul><ul><li>Form a ritual, like Jordan bouncing the basketball three time before a free throw </li></ul></ul><ul><li>Smile with your eyes </li></ul>
    10. 10. Determine Burning Questions <ul><li>Rapid Pre-wire </li></ul><ul><li>Smile & Handshake </li></ul><ul><li>Speak to the audience first </li></ul>
    11. 11. Idea Collector <ul><li>Look for lessons in life </li></ul><ul><li>Newspaper clippings, the out of the ordinary </li></ul><ul><li>Movie quotes </li></ul><ul><li>A Photo </li></ul><ul><li>Art </li></ul><ul><li>Graphs or a profound statistic </li></ul><ul><li>Or Question other’s data by asking why? </li></ul><ul><li>Organize your ideas for when you need them </li></ul>
    12. 12. Use Trends <ul><li>Audiences like learning trends & anti-trends </li></ul><ul><li>Research trends that can influence your audience’s field </li></ul>
    13. 13. Means of Persuasion <ul><ul><li>Who you are </li></ul></ul><ul><ul><li>What you say (content) </li></ul></ul><ul><ul><li>How you say it </li></ul></ul><ul><ul><li>What they need to hear </li></ul></ul>You The talk Your Delivery The Audience
    14. 14. <ul><ul><li>Simplicity comes with Mastery of your Subject </li></ul></ul>
    15. 15. A Presentation is Always Longer <ul><li>Actual delivery will fuel extra sentences and even adhoc questions </li></ul><ul><li>Plan ahead by cutting the talk to its core </li></ul>
    16. 16. Be prepared with a Back-up <ul><li>Second Presentation at least 30% shorter </li></ul>
    17. 17. <ul><li>Work the mike </li></ul><ul><ul><li>Fine-tune the volume </li></ul></ul><ul><ul><li>Adjust your distance </li></ul></ul><ul><ul><li>Aim to add texture & clarity to your voice </li></ul></ul><ul><li>Use Pauses </li></ul>Open your mouth
    18. 18. <ul><ul><li>Natural speaking comes from repetition and practice </li></ul></ul><ul><ul><li>Jack Nicholson…concentration and truthful performance. </li></ul></ul>Think: Value, Receiver, Simplicity
    19. 19. Think Quality <ul><li>Unity, lyricism, poetry, and love </li></ul><ul><ul><li>Connect to the heart “Stay hungry, stay foolish” *1 </li></ul></ul><ul><ul><li>Enjoy the Experience </li></ul></ul><ul><ul><li>Demonstrate sincere emotions </li></ul></ul>&quot;I just love the work… I love to act.&quot; -Jack Nicholson *2
    20. 20. At the End: Express sincere Thanks <ul><li>Show sincere interest in others </li></ul><ul><li>Ask what they learned </li></ul><ul><li>Or Share what you learned </li></ul>
    21. 21. Q&A <ul><li>When someone disagrees, say “Thank you” for a fresh perspective. </li></ul><ul><ul><li>Appreciate them, make them feel safe. </li></ul></ul><ul><ul><li>Humility goes a long way </li></ul></ul><ul><li>Never embarrass an audience member </li></ul><ul><li>Remember, people love hearing their names </li></ul><ul><li>Motivate questioners with a small reward for strong answers or questions (candy, a company pin, T-shirt…) </li></ul>
    22. 22. Q&A <ul><li>Ask back, “That is a particular good question. What do you think we should do?” </li></ul><ul><ul><li>Empower the audience </li></ul></ul><ul><li>Employ a metaphor </li></ul><ul><li>Apply an analogy </li></ul><ul><li>Utilize history, “when we look at the trend-” </li></ul>
    23. 23. Use a Checklist
    24. 24. REFERENCES Maxey, Cyndi & O’Connor, Kevin. Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006. *2 Quote: &quot;I just love the work…I love to act.“ “Biography of Jack Nicholson”, source The Kennedy Center, accessed on Nov. 6, 2008, available at : http://www.kennedy-center.org/calendar/index.cfm?fuseaction=showIndividual&entity_id=3779&source_type=A *1 Quote: “Stay Hungry, Stay Foolish”. Stanford Univ. Commencement address by Steve Jobs, delivered on June 12, 2005. http://news-service.stanford.edu/news/2005/june15/jobs-061505.html
    25. 25. IMAGE CREDITS “ A Libyan blurred smile” by Eric Lafforgue Upload Nov. 9, 2007 © Flickr By Young Einstein, upload Aug 7, 2006 Flickr CC “ Listen&understand” by Mihaela Muntean Upload April 18, 2008 © Flickr “ Photoshoper Art Designer”, by marcomaie, upload Feb 8, 2008 © Flickr “ Perfectionist” by Sarah Hobbs by The Institute of Art of Chicago 2002 _ Upload by hanneorla on Aug 16 2007. © Flickr “ Bento Box & Japanese Dishes” by Japanese Style Inc, 2006 © http://www.cherryblossomgardens.com/adishes3.asp
    26. 26. IMAGE CREDITS “ Nicholson” by +positivecurfew, upload on May 27, 2006 © Flickr “ Conar Deployment” TowMeUp.com © Updated on 13 April 2006, Available at: http://stucaruk.mystarband.net/TowMeUp%20Website/Conar.html “ Lockheed L-1011 cockpit” by Tailspin T © Upload on March 20, 2007 Flickr “ Lenovo ThinkPad” Lenovo Group © Inspired by email chain “Culture EAST vs. WEST” Anonymous