Effective Communication Of Data Inspired by Stephen Few
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A Visual Summary of Stephen Few's Information Dashboard Design by Cory Grenier

A Visual Summary of Stephen Few's Information Dashboard Design by Cory Grenier

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Effective Communication Of Data Inspired by Stephen Few Presentation Transcript

  • 1. Effective Communication of Data from “Information Dashboard Design” * by Cory Grenier GSM Lecture series * Few, Stephen . Information Dashboard Design: The Effective Visual Communication of Data . O’Reilly 2006.
  • 2. Our Discussion
    • Three Data Scenarios
    • Effective Examples
    • What to Avoid
  • 3. About Communication
    • More Science than Art
    • Simplicity than dazzle
    • Objective oriented
  • 4. Three Data Scenarios
    • Strategic
    Analytical Operational
  • 5.
    • Strategic
    Monitor the health and Opportunities of the business
  • 6. Waterfall Charts deliver Clear pictures avoid expanding more than ten variables, and label data!
  • 7. US Electricity Costs have risen 500%+ since 1973 ( nominal cents pr Kilowatt hour ) Av. Retail Prices of Electricity Time Series provide Rich Context start from
  • 8. ThinkCentre A62 AMD Aug Nov ThinkCentre M58/M58p Intel Oct Qitian E Atom Timelines don’t have to be Complex
  • 9. Engage human intelligence
    • Expose business trends or patterns
    • Provide insights and actionable conclusions
  • 10.
    • Analytical
    • Proper Context
    • Rich comparisons
    • Extensive history
    • Performance Evaluation
  • 11. Tables do display Quantitative Comparisons Items PC 1 PC 2 PC 3 Form Factor USFF Yes Yes No Green Power Manager Yes No No Greenguard certification Yes No No EPEAT Gold with 20 score Yes No No Security Hardware password manageability* yes No No I/O individual disable Yes No No Manageability Software Preloaded Best with TVT Good Good Standard Model vPro Yes $20 premium Yes Lowest cost Manageable Solution with SMC** yes No No Quality 8KV ESD on Front I/O Yes No No Design Toolless design motherboard on SFF Yes** No No USFF 1 PCI + 8 USB on USFF yes No No USFF New Technology DDR3 Yes No No Displayport yes Yes Yes Blu-ray ODD/SSD yes No No Blu-ray
  • 12. US uses less than 1% of Wind or Solar Energy EIA Report 2008 US Energy Usage by Resource Bar Charts Do display Quantitative Data Well
  • 13. Help people reason about the decision they should take
  • 14.
    • Operational
    • Immediate
    • Situation is Clear & Simple
    • Specific and requires drilling for detail
    • Interactive
  • 15. Consistent Templates Save Time and Energy Weekly BU Financial Snapshot Q4 Wk 50 $14.0 (4) $46.4M -$4M -$4.9M -$15.7M Fcst PTI +3M +1.1M -$11M -1.7% -0.2% India +$7.7M +$0.8M +$0.7M +$2.0M PTI vs Budget S&P 0.0% -0.4% +0.6% -0.5% CA YTY Market Share +$1M -$7M +0.2% EMEA -0.0% Rev YTY 0.0% -0.4% -$12.7M vs Budget PTI -$35M -$2M Service PTI vs Budget -$0.4M +$1.6M +$1M Initiative USA China WW Fcst PTI vs. Budget -$3 M Fcst PTI vs. Budget - 23.6%
  • 16. ‘ Drill Down’ into the Data Add a Hyperlink to slides with more detail
  • 17. Single-screen snapshot enables people to see inter-relations of the business. Understandable at a Glance “ Simultaneity of vision” – Stephen Few
  • 18. US Energy Imports/exports ‘73–‘07 EIA Report 2008 Snapshot U.S. Oil Prices Million Barrels of Oil per Day (US) Av. Retail Electricity Price ( nominal cents pr Kilowatt hour )
  • 19. US Power Pool Sub-Regions Show and Encode Data on a single Screen
  • 20.  
  • 21. Relationships between people, organizations and ideas Data Visualization tool
  • 22.
    • Avoid Legends
    • Order slices, bars, and colors in a logical way
    • Do not use three dimensional bars (occlusion)
    Encoding must add Meaning
  • 23. Data is not always a Metric Top 12 Green Companies with Power Partnerships List
  • 24. Design for Memory Access We don’t see with eyes , but with our brains Short-term memory holds nine ‘chunks’ of information
  • 25. Price Band Analysis 0-4,000RMB RMB 5999 MKT size growing quickly, tripling in last 3 months & will be bigger by 2009 Source: GFK Sep Research Too many Data chunks confuse the audience
  • 26. In $K Pie Charts don’t display Quantitative Data Well Avoid Legends
  • 27. Brand Oriented Entertainment Business SMB Consumer Large Enterprise Customer Segment Avoid using Circles to represent Quantitative Data
  • 28. Our share Market share Circles require Real numeric# Values for accurate comparison ? ? ?
  • 29. 3D Charts don’t display Data Well
  • 30.
    • We often say
    ‘ I see’ 我看 NOT ‘I hear’ when we understand
  • 31.
    • www.presentationinnovation.blogspot.com
  • 32. REFERENCES Few, Stephen . Information Dashboard Design: The Effective Visual Communication of Data . O’Reilly 2006. http://thomas-fletcher.com/friendwheel / Copyright 2007 Thomas Fletcher
  • 33. REFERENCES http:// www.touchgraph.com/navigator.html Energy Information Administration. Oil, Electric and Energy Cost Charts. http://www.eia.doe.gov/
  • 34. IMAGE CREDITS “ Pick up the Pace!” by miragebym Upload Jan. 6, 2008 © Flickr El Rey, La Reina y sus Subditos By Mynth, upload Oct 8, 2008 Flickr CC “ Leica DM4000” by Dark Mark © Upload on July 5, 2006 Flickr ‘ The Connoisseur’ by Norman Rockwell The Saturday Evening Post, January 13, 1962 Flickr “ 20060508 – Carolyn’s MRI – Image 8 of 15 – Detailed Carolyn brain” by ClintJCL, upload on August 26, 2006 © Flickr “ ThinkCentre!” by Lenovo Group Upload Nov, 2008 © www.lenovo.com
  • 35. IMAGE CREDITS “ Brain collage” by J.T.R. Upload Jan. 6, 2007 Flickr “ Oh Night” by Simon Pais-Thomas © Upload on Nov. 2, 2005 Flickr “ Which way to go?” by Simon Pais-Thomas Upload Nov. 2, 2005 © Flickr “ drill baby drill” by S.J. Alexander Upload Jan. 23, 2008 Flickr “ 4 GB … RIP” by DulceM, Upload Oct. 19, 2008 © Flickr