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Cory\ S Presentation Tools Two   Power Formula And Trust Oct 24 2008
 

Cory\ S Presentation Tools Two Power Formula And Trust Oct 24 2008

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Pictorial of Toogood's POWER Formula for effective Presentation Delivery.

Pictorial of Toogood's POWER Formula for effective Presentation Delivery.

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  • What if our message does not change consumer behavior? What if our advertising campaign is ineffective due to the wrong media mix ? What if sales miss our break-even target?

Cory\ S Presentation Tools Two   Power Formula And Trust Oct 24 2008 Cory\ S Presentation Tools Two Power Formula And Trust Oct 24 2008 Presentation Transcript

  • Cory’s Presentation Tools Two
    • Structure a Winning Presentation
    • Presentation DNA
  • POWER Formula
    • P owerful Opening
    • O ne main Message
    • W indows or examples linked to your message
    • E ar listening to simple language.
    • R emember
    Source: Granville Toogood, Articulate Executive
  •  
  • Strong Opening
    • Personal story
    • Question to highlight an issue
    • Exciting photo or demonstration
    • Quote statistics, facts
    • Look into the future or the past
  •  
  • One Theme
    • Promote one position
    • Link every example & slide to your message
    • Never present unconnected information
  •  
  • Windows - Examples
    • Strong examples linked to the main message
    • Act like a Lawyer
    • No extra information, no distractions
  •  
  • Be Conversational
    • Be yourself and use simple language
    • Speak naturally and directly
    • Big words do not impress the audience
  •  
  • Remember
    • Project into the future
    • Call to Action!
    • Summarize your key points
    • Loop back to the beginning
    • Point out the positive opportunities
  • Presentation DNA
  •  
  • Trust = Character + Competence Source: Merrill & Covey 2008.
    • 2. Intent & Behavior
    1. Best Interest of Others 3. Credibility and Influence Source: Merrill & Covey 2008.
  • Don’t Overfill
  • Don’t Data Dump
  • Audience Reaction
  •  
  • Book Credits Toogood, Granville N. The Articulate Executive : Learn to Look, Act, and Sound Like a Leader . New York: McGraw-Hill Companies, The, 1997. Merrill, Rebecca R., and Stephen M. Covey. The Speed of Trust : The One Thing That Changes Everything . New York: Free P, 2008.
    • Shandong Comm Industry Group Corp.
    • http://sdcig.win.mofcom.gov.cn/en/plate01/product.asp?id=13642
    Image Credits Trust. Thorinside.july2106 flickr http://images.google.com/imghp anonymous if dysfunction is a function michelle cat april12008 flickr http://www.whitehouse.gov/history/presidents/bc42.html President Bill Clinton http://www.microsoft.com/Presspass/exec/steve/?tab=biography Microsoft CEO Steve Ballmer Salmon and Crab Tortellini. La tartine gourmande. Feb107 www.mckinsey.com McKinsey & Company