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Biscuit industry in india – an overview
 

Biscuit industry in india – an overview

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    Biscuit industry in india – an overview Biscuit industry in india – an overview Presentation Transcript

    • BISCUITSINDUSTRY
    • Biscuit Industry in India – An Overview Biscuit industry in India in the organized sector produces around 60% of the total production, the balance 40% being contributed by the unorganized bakeries. The major Brands of biscuits are- Britannia, Parle Bakeman , Priya Gold, Elite, Cremica , Dukes, Anupam and Horlicks . Though de reservation resulted in a few MNCs, i.e. Sara Lee, Kellogs , Smith Kline Beecham, Heinz etc entering the biscuit industry in India.
    • Industry outlook : Biscuits market in India : Rs 9,000-crore (Rs 90- billion) FMCG sector generates 5% of total factory employment in the country and is creating employment for three million people, especially in small towns and rural India. There are around 150 -medium to small biscuit factories in India. Indian biscuit industry is the 3 rd largest industry , just behind U.S.A. and China.
    • HISTORY – CREMICA CO. The Cremica group, a widely diversified food products company from India, is an acknowledged frontrunner in both food retailing and foo service industry. Established by MRS. BECTOR, a passionate food enthusiast, three decades ago. Cremica has emerged as a preferred consumer brand and a leading supplier to Indian and global food majors. Started in 1978. In the year 1997 seeing the quality of the products being manufactured McDonalds approached Mrs. Bector for supplies of various products i.e. buns, liquid products and batters & breading.
    • Major Companies Britannia Parle ITC Priya Gold Mc Vitties Cremica Horlicks
    • SWOTAnalysis Strengths Weaknesses Varied Type of  Availability products  Branding Presence of established  Lack of awareness distribution networks in both urban and  Dependence on rural areas retailers & grocery Stores for displaying Innovative product diversified Products on category (Twin Flavor) shelf, induce impulsive Renowned Clientele buy
    • Continued…… Opportunities Threats Untapped market.  Competition from the Large domestic National brands. market.  Slowdown in rural Export potential. demand. Scope for upcoming  Local bakery products
    • Current Scenario Cremica with 200 cr. Turnover & Fun Foods with 150 cr. turn over whereas 63% of the revenue is contributed by biscuits. Leadership Position : - No. 1 in PUNJAB - No. 2 in Himachal - No. 3 in J&K
    • Marketing Mix Product Pricing Available in 4 categories  Different Products are over more than 18 available at different price products from Rs. 10-25 Providing health conscious Glucose  product Cookies  Positioning as a premium Cream Biscuits brand Crackers  Targeting new generation as well as Indian familys  Promoting as a tea time snack
    • Continued…… Place Promotion Cremica has 2  Motivation to the manufacturing unit dealers one in PHILLAUR  Television media (Ad (Punjab) and other in agency: JWT) UNA (HP)  Print media Distribution network Direct marketing
    • A Study on Consumer Behaviour towards Biscuit & Bakery products Prepared By:- Cremica Biscuit Team
    • Introduction
    • Methodology
    • Suggestions/Recommendations
    • Analysis and Interpretation
    • Respondent gender
    • Age group
    • Q1 Do you eat biscuits?
    • Which type of biscuits younormally prefer:-
    • How often do you eatbiscuits:-
    • Out of the following whichtype of biscuits you prefer
    • Before buying biscuitswhich factor do youconsider?
    • Which Brand you normallyprefer:-
    • Availability of Cremicabiscuits in your area?
    • What is the source ofinformation about CremicaBiscuits?
    • Why not Cremica?
    • What rating would you liketo give to these majorcompanies?
    • Any particular reason forwhich you attract mosttowards a biscuits brand?
    • Who is the main consumeron biscuits in your family
    • Who generally do shoppingin your family