ESOMAR YRA-2011 Preriit K Souda Six people Six lives One hope
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Shorter ESOMAR version of Six People Six Lives One Hope- Listening to Employees ...
Shorter ESOMAR version of Six People Six Lives One Hope- Listening to Employees
Won Best paper in Below 30 category at ESOMAR World Congress 2011-Amsterdam (Young Researcher of Year 2011)
This story revolves around a professor (fictitious) who attempts to solve everyday professional problems to improve job satisfaction thereby reducing future attrition (a key concern today). However job satisfaction as discovered, is also impacted by overall happiness in life; a large part of which is governed by several factors beyond the office cubicles. But this does not mean that Companies cannot influence this aspect; professional life and policies adopted by HR departments can impact some of these factors to improve overall happiness; thereby increasing both job satisfaction as well as employee retention.
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