Behind Building Brands


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Understanding Brands and importance of Logo on impact of Brands

Published in: Business, Design

Behind Building Brands

  1. 1. Behind Building BRANDS Understanding BRANDING and importance of LOGOS
  2. 2. What is a BRAND ? Name Logo Slogan Design   Associated with a Product or Service
  3. 3. Forming a BRAND Brand Recognition and reactions are created by use of products and services through influence of Advertising Design Media
  4. 4. Logo Behind Branding SEE. THINK. FULFILL EXPECTATIONS In short, a brand is the symbolic embodiment of all information connected to the product and creates an impact based on the expectation from the product and services.
  5. 5. History of Brands <ul><li>19 th Century Marketing Tactics after advent of packaged goods </li></ul><ul><li>First registered BRAND was PEARS SOAP </li></ul><ul><li>Around 1900 James Walter Thompson published a house ad explaining trademark advertising , in an early commercial description of what we now know as branding </li></ul><ul><li>Companies adopted Slogans , Mascots to improve concept of branding </li></ul>
  6. 6. Some Well Known BRANDS
  7. 7. Harley Davidson The logo is popularly referred to as the &quot;Bar and Shield&quot; logo. A symbolic representation of strength. During second world war Harley Davidson manufactured for the army. The Logo represents similarities with law enforcement badge.
  8. 8. Pepsi Pepsi was originally invented by Caleb Bradham, a pharmacist from North Carolina. First known as Brad's Drink , He served carbonated soft drink that he created to serve his customers. The Logo is simple a globe with Pepsi colors with Pepsi on the foreground Symbolizing drink revolution all over world.
  9. 9. Apple The idea of selling a computer under the name and image of a fruit was conceived by Steve Jobs, a Californian and his colleagues even the word &quot;Macintosh&quot; is the name of an apple variety! The idea of using a multicolored apple with a bite taken out of it as a logo, is a reference to the Bible story of Adam and Eve, according to the story the apple represents the fruit of the Tree of Knowledge .
  10. 10. UPS The logo of UPS incorporating the beribboned parcel was designed in 1961 by well-known brand designer Paul Rand who was also responsible for designing the logos of IBM, Westinghouse and Yale University. The arc at the top and the use of light suggest energy and forward-thinking qualities on a global scale.
  11. 11. Coca-Cola The famous curved bottle logo symbolizes refreshing and energizing qualities of the coke drink. The bottle also contain the drink color, the color of coke.
  12. 12. Nike Imagine why all Nike brand endorsers are sportspersons ? The Company Name is taken from Greek goddess of victory Nike. The logo represents the wing of the Greek Goddess. The Logo also is a representation of checkmark, the symbol of positive attitude and victory.
  13. 13. Google Simplicity of Logo is the representation of the simplicity behind the search engine. The two O’s represent Infinity, possibilities.
  14. 14. Toyota The official explanation behind Toyota Logo: The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter &quot;T&quot; for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.
  15. 15. IBM IBM was known for “Blue Computers” The Logo remains in Blue. The newer version designed by Paul Rand with horizontal stripes replaced the solid letters to suggest “speed and dynamism” .
  16. 16. Ideas Behind Brands Ingredients behind a successful BRAND is the combination of great ideas. Rightly said, Ideas make men the King of Creation.  ALL LOGOS are respective registered trademarks of the featured Companies Visit Amal’s blog at