Search engines like Google have been known to slowly drift organic search results downwards over time, a phenomenon known as vertical creep. This can cause older or less frequently updated pages to drop in search rankings as newer pages are given more prominence. Website owners should monitor their organic search performance and work to keep their pages fresh and updated to prevent slipping search rankings due to vertical creep over time.

1. Vertical Creep in Search Results :: Should Organic
Optimizers be Concerned?

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