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A ppt on GroupM's media agency.

A ppt on GroupM's media agency.

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    Mind Share Mind Share Presentation Transcript

    •  
    • Dinesh Kamde MEDIA Preity Ochani Akash Sharma Vidita Sharma Vivek Sharma Amit Narnoli Presented By : Group No. 3
    • PART-1 INTRODUCTION
    • MEDIA INDUSTRY
      • a perfect blend of creativity and commerce
      • and provides vast investment opportunities.
      • Industry growth rate- 18.6%
      • The industry is estimated to be worth
      • INR 43,700 crore currently.
    • Leading Global media Investment Management Operation. Parent Company to WPP agencies like MAXUS,MediaCom,Mediaedge & MindShare Created in 2003
    • World Leader In Marketing Communications One of the World’s Largest Communications Services Group Comprises of-
    • Single Largest Media Agency in India Part of GroupM, the media parent company of WPP Active in 96 cities across the globe MOTIVE-To raise the bar in the industry for media accountability, 360 media Implementation, client servicing, creativity & leverage scale THEME-Making clients brands famous & help them in accelerating profits the media investment management company of the WPP Group
    • PART-2 BCG MATRIX
    • HIGH Business Growth rate LOW HIGH LOW Relative Position (Market Share) 18.6% MARKET LEADER Lintas and Partners
    • PART-3 ENVIRONMENTAL ANALYSIS
    • MICRO ENVIRONMENT EMPLOYEES
      • MindShare Aspire
      • Industry Expertise Training
      • Media Boot Camp
    • Preity MACRO ENVIRONMENT COMPETITORS
      • Carat
      • OMD
      • Starcom
    • CLIENTS PROFILE Some of the major clients -
    • DEMOGRAPHIC NATURAL ENVIRONMENT
    • TECHNOLOGY
      • Innovations
      • 3D- a media strategy tool
      • Purple GRPs
      • Target Group Index
      • Mindset
      • IntelXeon
      • STRENGTHS:-
      • GLOBAL CLIENTS
      • SCALE OF OPERATION
      • BENCH STRENGTH
      • WEAKNESS
      • HIGH ATTRITION RATE
      • LOW MARKET SHARE IN INDIA
      SWOT ANALYSIS
      • OPPORTUNITIES
      • SCOPE OF INCREASING ITS MARKET SHARE
      • THREATS
      • BLACK ECONOMIC ENVIRONMENT
      SWOT CONTD...
    • THANK YOU