Harvest Bread

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A CASE ANALYSIS

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Harvest Bread

  1. 1. Should Harvest Gold Harvest Gold Nationally?
  2. 2. Harvest Gold Foods <ul><li>USP-Smart Mrktg & Quality </li></ul><ul><li>Responsive to Changing Mrkt </li></ul>High Class Machinery Competes With Britannia & Modern Own Distribution Network Unique Ad Campaign Taab A. Siddiqi-Adil Hassan Promoters & Owners
  3. 3. Hierarchy In Brands GLOBAL NATIONAL REGIONAL LOCAL
  4. 4. Harvest <ul><li>TO DO SO </li></ul><ul><li>It needs- </li></ul><ul><li>Communication Input </li></ul><ul><li>Availability </li></ul><ul><li>Unpredictability </li></ul>
  5. 5. Whether Harvest Gold should be introduced Nationally through Franchisees or not?
  6. 6. YES
  7. 7. Problem No. 1 <ul><li>Distribution Network </li></ul><ul><li>TQM </li></ul><ul><li>ALREADY ESTABLISHED CHANNEL </li></ul>
  8. 8. Problem No. 2 <ul><li>Personal touch </li></ul><ul><li>Common Brand Culture </li></ul><ul><li>Online Collaboration </li></ul>
  9. 9. Problem No. 3 <ul><li>Knowledge Of Local Markets </li></ul><ul><li>Research </li></ul><ul><li>Surveys </li></ul><ul><li>Samples </li></ul><ul><li>Existing Local Competitors & </li></ul><ul><li>their strategies </li></ul>
  10. 10. PROMOTION STRATEGY <ul><li>Advertising Campaign </li></ul><ul><li>creative ads using local language of the market targeting. </li></ul><ul><li>Eg: Hinglish </li></ul><ul><li>Punglish for punjab </li></ul><ul><li>PUBLIC RELATIONS </li></ul>
  11. 11. THANK YOU

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