Advancing Web 2.0 for Traditional Media Case Study & Concepts THE NEW MEDIA PRODUCTION ROOM Josh Adler, Prefix Technologies [email_address] CAPE TOWN, FEBRUARY 2009

The “old media” production room CAPE TOWN, FEBRUARY 2009

The “new media” production room CAPE TOWN, FEBRUARY 2009

So what’s different? The approach Your mindset The processes People … and… CAPE TOWN, FEBRUARY 2009

The approach

Your mindset

The processes

People

… and…

What’s inside & around the workstations! CAPE TOWN, FEBRUARY 2009

INBOUND FEEDS (PAID-FOR SYNDICATED & COMMUNITY/BUBBLE MONITORING) So what’s different? CAPE TOWN, FEBRUARY 2009

CAPTURE-ONCE COPY AUTHORING AND STORAGE CMS So what’s different? CAPE TOWN, FEBRUARY 2009

MULTIMEDIA ENRICHED / DRIVEN So what’s different? CAPE TOWN, FEBRUARY 2009

JOURNO’S AND EDITOR’S WHO ARE KEEN TO USE THE STUFF! So what’s different? CAPE TOWN, FEBRUARY 2009

THEY HAVEN’T FORGOTTEN TO GO AND FETCH PEOPLE! So what’s different? CAPE TOWN, FEBRUARY 2009

Video & Audio Not hard to create Not hard to deliver Don’t forget to tell stories Encode for web & mobile Avoid DRM/encryption Phones are capture devices! CAPE TOWN, FEBRUARY 2009

Not hard to create

Not hard to deliver

Don’t forget to tell stories

Encode for web & mobile

Avoid DRM/encryption

Phones are capture devices!

Mobile Can’t ignore it Model for publishers? Same content? We must experiment! CAPE TOWN, FEBRUARY 2009

Can’t ignore it

Model for publishers?

Same content?

We must experiment!

3D-Journalism Stories wrap around the reader Copy, images, video, animation How will you produce it? We are all broadcasters now! Concept Credit: Hoag Levins, adage.com CAPE TOWN, FEBRUARY 2009

Stories wrap around the reader

Copy, images, video, animation

How will you produce it?

We are all broadcasters now!

Community / Collaboration? This becomes central The “web 2.0” part Will differentiate “new” newsrooms from old CAPE TOWN, FEBRUARY 2009

This becomes central

The “web 2.0” part

Will differentiate “new” newsrooms from old

Which newsroom are you!? The “shared” newsroom PRINT WEB SPECIAL * Newsroom definitions from Kent State University’s Media Dept. http://new.jmc.kent.edu/newsroom/ CAPE TOWN, FEBRUARY 2009

Which newsroom are you!? The “collaborative” newsroom WEB WEB SPECIAL SPECIAL PRINT CAPE TOWN, FEBRUARY 2009

Which newsroom are you!? The “converged” newsroom DIGITAL PRINT EDITORS Raw footage Original Copy Packaged Multimedia User-Gen. Content Content Feeds The Bubble CAPE TOWN, FEBRUARY 2009

Raw footage

Original Copy

Packaged Multimedia

User-Gen. Content

Content Feeds

The Bubble

Real World 1 Think of content as a pool, push anywhere image: Daniel Hurst. CAPE TOWN, FEBRUARY 2009

Real World 2 image: Daniel Hurst. Using mobile phones for filing stories from the field. CAPE TOWN, FEBRUARY 2009

Real World 3 image: Daniel Hurst. Look at your journalist’s copy patterns to inform production and editorial CAPE TOWN, FEBRUARY 2009

Real World 4 image: Daniel Hurst. Look at reader patterns to inform editorial & production room processes. (within reason**) CAPE TOWN, FEBRUARY 2009

Real World 5 image: Daniel Hurst. Look at interactivity / UG Content to inform editorial and production process CAPE TOWN, FEBRUARY 2009

Real World 6 image: Daniel Hurst. DON’T FORGET YOUR PRINT – PLEASE! CAPE TOWN, FEBRUARY 2009

Let’s all aim for this! YOUR MISSION! DIGITAL PRINT EDITORS Raw footage Original Copy Packaged Multimedia User-Gen. Content Content Feeds The Bubble CAPE TOWN, FEBRUARY 2009

Raw footage

Original Copy

Packaged Multimedia

User-Gen. Content

Content Feeds

The Bubble

THANK YOU! Josh Adler [email_address] www.prefix.co.za CAPE TOWN, FEBRUARY 2009