Audience Measurement: Nielsen Online vs Google Analytics
by Prefix Technologies on Jun 08, 2009
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Presentation made to members of the Online Publishers Association during the 2009 Breakfast Workshops. Covers goals of portfolio, why measurement matters and deals with the Google vs Nielsen debate. Ma...
Presentation made to members of the Online Publishers Association during the 2009 Breakfast Workshops. Covers goals of portfolio, why measurement matters and deals with the Google vs Nielsen debate. Made by Josh Adler, OPA Head of Measurement.
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