Summer internship report email marketing and mobile marketing

13,464 views

Published on

Published in: Education, Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
13,464
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
1,251
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Summer internship report email marketing and mobile marketing

  1. 1. Project Report On Mobile & Email Marketing Opportunities with reference to Retail Industry Submitted in partial fulfillment of the requirements for the award of the Degree of P.G.D.M 2011-13 GLOBAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY PLOT 1-A, SECTOR-62, NOIDA SUBMITTED BY: Preeti Jyoti PGDM (2011-2013) A2011/017Industry Guide: Faculty Guide:Mr. Amit Bhawik Mrs. Suksham AnejaBusiness Development Manager Astt. Prof (Finance)Syntellinex GIMT, NOIDA
  2. 2. Global Institute of Management & Technology, Noida Page 2
  3. 3. AcknowledgmentThis project report is an outcome of the genuine support of many well-wishers, friends and it isbecause of the co-operation that I received from various ends that this report has attained the shapethat it deserves. I would like to extend my sincere thanks to all of them.I am highly indebted to Mr. Amit Bhawik my project guide at Syntellinex for his guidance andconstant supervision as well as for providing necessary information regarding the project and also forhis support in completing the project.I would like to express my special gratitude and thanks to Mrs. Suksham Aneja, Asst. Professor(Finance) at GIMT Noida for giving me such attention and time.My thanks and appreciations also go to my colleague (Syntellinex) in developing the project andpeople who have willingly helped me out with their abilities. Thanking you Preeti Jyoti (A2011/017) PGDM Global Institute of Management & Technology, Noida Page 3
  4. 4. Table of ContentsAcknowledgment ................................................................................................................................... 31 Introduction & Executive Summary .............................................................................................. 72 Research Methodology................................................................................................................ 12 2.1 Objectives of the Study ........................................................................................................ 12 2.2 Formulation of Hypothesis ................................................................................................... 13 2.3 Research Design ................................................................................................................... 15 2.4 Sample Design ...................................................................................................................... 17 2.5 Scope of Study ...................................................................................................................... 19 2.6 Research Limitations ............................................................................................................ 203 Critical Review of Literature ........................................................................................................ 22 3.1 Research on Mobile in Retail by Global Language of Business ............................................ 22 3.2 Mobile Advertising – 2020 Vision by Ogilvy and Acision...................................................... 23 3.3 India e-Marketing Outlook 2012 by Octane Research ......................................................... 25 3.4 Marketing Platforms/Tools................................................................................................... 27 3.5 Mobile Marketing ................................................................................................................. 29 3.6 Email Marketing.................................................................................................................... 31 3.7 Mobile Platforms .................................................................................................................. 344 Details of Data Collection ............................................................................................................ 37 4.1 Mobile Solution Providers .................................................................................................... 40 4.2 Market Share of Mobile Platforms....................................................................................... 45 Global Institute of Management & Technology, Noida Page 4
  5. 5. 4.3 Marketing Companies .......................................................................................................... 47 4.4 Email Marketing Companies/Pricing .................................................................................... 525 Findings and Analysis................................................................................................................... 576 Conclusions, Suggestions & Limitations...................................................................................... 66 6.1 Conclusions/Suggestions ...................................................................................................... 66 6.2 Limitations ............................................................................................................................ 677 Bibliography ................................................................................................................................. 698 Annexure...................................................................................................................................... 719 Case Study .................................................................................................................................... 7710 Synopsis of the Project ................................................................................................................. 80Figure 1: Formulation of Hypothesis.................................................................................................... 13Figure 2: Research Design Interaction ................................................................................................. 15Figure 3: Methods of Sampling............................................................................................................ 17Figure 4: Business Categories Distribution .......................................................................................... 58Figure 5: Supported Mobile Platforms Distribution............................................................................. 60Figure 6: Market Share Mobile Platforms............................................................................................ 61Figure 7: Marketing Platforms Distribution ......................................................................................... 63 Global Institute of Management & Technology, Noida Page 5
  6. 6. Chapter 1 INTRODUCTION & EXECUTIVE SUMMARYGlobal Institute of Management & Technology, Noida Page 6
  7. 7. 1 Introduction & Executive Summary1.1 IntroductionTerms like mobile commerce and mobile marketing have created a huge buzz. If businesses coulduse mobile phones to reach consumers anytime, anywhere, it would fundamentally change how theydo business.However, today mobile still represents a tiny channel for most companies. Juniper Research estimatesmost consumer products companies spend less than 1% of their total advertising budget on mobile.This will change and the change will likely be even faster and more dramatic than the initial wave ofmobile phone adoption that today means over 4 billion people use a mobile phone. The success ofApple’s App Store, providing mobile applications for the iPhone, shows how quickly technology canbe adopted by consumers.These innovations significantly impacts dynamics of retail industry in coming future. It would beinteresting to explore how consumers equipped with modern mobile phones connected to theinternet will impact retail stores and how anyone making, promoting or selling products in a brick andmortar retail environment can prepare for it.Most retail stores are complex environments that have developed gradually over the past fifty years.There are two levels to that complexity. Firstly, the move to the self-service format from the serviceformat that preceded it was a massive cultural change. For consumers, self-service meant choice,convenience and value. However, it also involved learning how to find their way around a new Global Institute of Management & Technology, Noida Page 7
  8. 8. environment. Over the years, retailers have learned how to design that environment to better meetshopper needs and to drive sales.In the future, all of retail touch points for consumers could have a mobile element. From the researchwork available in the mobile space, one can identify the emerging applications that will enableshoppers to have richer interactions. These interaction points enable scope for Mobile Marketing tobe highly effective tool in retail for marketers in future.Email Marketing is also gaining huge popularity among retail marketers with improved internetconnectivity of the consumer in today’s world. Email marketing is used in a number of ways byorganizations and marketers for brand and customer loyalty building, acquiring or convertingcustomers, company advertisements, or for communicating promotional offers and more.. Global Institute of Management & Technology, Noida Page 8
  9. 9. 1.2 Executive SummaryThis report was commissioned as part of the summer internship project for Consensys Solutions IndiaPvt Ltd (Syntellinex) to identify opportunities for Mobile Marketing and Email Marketing in theretail industry across the globe.The research was focused on primarily exploring following information: Mobile Marketing Companies in Retail and their business areas, Marketing Platforms Tools used by Marketing Companies in Retail, Mobile Platforms supported by Mobile Marketing Companies and Email Marketing Companies and General PricingThe data for the research was primarily collected from the National Retail Federation 2013 officialsite and general Internet search using search engine such as Google, Professional networking sitesLinked In and Myntra.com. Corporate web sites of the companies were explored for productofferings, pricing and mobile/marketing platforms supported.On analysis of data collected it was noted that Android and iOS based mobile marketing solutionswere mostly offered in the retail industry. It was also established that mobile marketingopportunities exist in the retail industry especially in these business segments - In store,Merchandising and Mobile Commerce. Android was identified as the most popular mobile platformsglobally followed by iOS, so it’s recommended to offer mobile marketing solutions on theseplatforms. Global Institute of Management & Technology, Noida Page 9
  10. 10. Based on the research findings, it was concluded that Email marketing was among the most widelyused marketing tool by the marketing companies in the retail sector. E mail Marketing pricingoffering is very competitive in Asia Pacific region so most of the companies price quotation are onthe average range and very similar. The real differentiators are the service offerings and access toEmail address list with demographic details. Global Institute of Management & Technology, Noida Page 10
  11. 11. Chapter 2 RESEARCH METHODLOGY 2.1 Objectives of the Study 2.2 Hypothesis 2.3 Research Design 2.4 Sample Design 2.5 Scope of the Study 2.6 Research LimitationsGlobal Institute of Management & Technology, Noida Page 11
  12. 12. 2 Research Methodology2.1 Objectives of the StudyPrimary Objectives: To identify opportunities for Mobile Marketing in the Retail Industry. To identify opportunities for Email Marketing in the Retail Industry.Secondary Objectives: To study profiles of mobile solution providers participating in National Retail Federation 2013 along with their business categories, solutions and supported mobile platforms in order to identify mobile marketing opportunities. To study profiles of marketing companies participating in National Retail Federation 2013 along with their business categories, solutions and supported marketing tools/platforms in order to identify Email Marketing opportunities. To study profiles of Email Marketing companies from Asia Pacific and Middle East region and recommend pricing model/quotes for the region. To find out market share of Mobile Operating Systems – Android, iOS, RIM (Blackberry OS), Symbian (Nokia) and Windows Mobile in different regions across the globe. Global Institute of Management & Technology, Noida Page 12
  13. 13. 2.2 Formulation of HypothesisHypothesis is a tentative theory or supposition provisionally adopted to explain certain facts andguide the investigation of others. It is a tentative and declarative statement formulated to be testeddescribing relationship between concepts. Hypothesis is a statement of predicated outcomes of theresearch. A hypothesis is proposition which the researcher wants to verify. Idea Generate Hypothesis Design Reject Experiment Acquire/Analyze Data Accept Figure 1: Formulation of Hypothesis Global Institute of Management & Technology, Noida Page 13
  14. 14. There are a lot of open/unexploited opportunities existing in the mobile and email marketing in theRetail Industry. The purpose of this research is to establish the hypothesis by identifyingopportunities and trends.Research Hypothesis: With new trend of more and more users switching to smart phones across the world, there is larger audience for marketing on mobile in general. There is strong mobile application development community which is enabling increased consumer presence on mobile because of applications such as Facebook, twitter etc. Email and Mobile Marketing adoption in retail industry is quite likely because of the online presence of most of the retail outlets and growing buzz of Ecommerce. Retail industry across the world is expected to grow many folds in future – so there is tremendous growth opportunity for marketing innovations. Global Institute of Management & Technology, Noida Page 14
  15. 15. 2.3 Research DesignThe research design is the conceptual structure within which research is conducted. It is a plan ofaction, a plan of collecting and analysing data in economic, efficient and relevant manner. It containsthe blue print for the collection, measurement & analysis of data. The proposed study is anexploratory cum descriptive. Descriptive Research Exploratory Causal Research Research Figure 2: Research Design Interaction
  16. 16. Exploratory Research is designed to generate basic knowledge, clarify relevant issues uncovervariables associated with a problem, uncover information needs and define research objectives. Thisresearch used this exploratory design to explore information on mobile and marketing companies inretail industry. On the preliminary stage, broad sources of information were identified and theneach of those information were studied/explored in detail to find out specific details such as productofferings, supported platforms and business solutions. Most of the research design was based onsecondary data sources.Descriptive Research is designed to provide further insight into the research problem by describingthe variables of interest. It can be used for profiling, defining segmentation, estimating, predictingand examining associative relationships. This research used descriptive research design for gettingexact information on price quotation on email marketing in Asia Pacific region. This region wasidentified after initial analysis using exploratory research method. Global Institute of Management & Technology, Noida Page 16
  17. 17. 2.4 Sample DesignSampling is the selection of some part of an aggregate or totality on the basis of which a judgment orinference about the aggregate or totality is made. Generally, sampling methods can be categorized asprobability and non-probability sampling method. probability meth Sample Probability Sample Simple Random Design Methods Systematic Random Stratified Random Cluster Sample Area Sample Non Probability Methods Convenience Sample Snowball Sample Judgement sample Quota Sample Figure 3: Methods of SamplingFor the purpose of sample design, non non-probability sampling scheme was chosen.Nonprobability sampling is any sampling method where some elements of the populationhave no chance of selection (these are sometimes referred to as out of coverage), or where theprobability of selection cant be accurately determined. It involves the selection of elements based onassumptions regarding the population of interest, which forms the criteria for sel selection. Hence,because the selection of elements is non-random, nonprobability sampling does not allow the non random,estimation of sampling errors. These conditions give rise to exclusion bias, placing limits on how
  18. 18. much information a sample can provide about the population. Information about the relationshipbetween sample and population is limited, making it difficult to extrapolate from the sample to thepopulation.For the purpose of this research, sample was chosen as all the participant companies for NationalRetail Federation 2013 expo. Global Institute of Management & Technology, Noida Page 18
  19. 19. 2.5 Scope of StudyThe study was carried out to identify opportunities of mobile and email marketing in the retail sectorand at the time asses the competition for Syntellinex. This research was done to collect theinformation on current players/companies in mobile marketing & email marketing segment in theretail industry especially in North America region, Asia Pacific region and Middle East region. Thecompanies under study were primarily scoped as all the companies participating in National RetailFederation 2013 expo.The data collection of the study for company profiling was scoped to following details:  Company Name  Corporate Website URL  Brief Description of the Company  Business Segment and Solutions Offered  Mobile/Marketing Platform supportedThis data is very important for Syntellinex as they are exploring opportunities to offer solutions inmobile marketing and email marketing with retail sector as primary target. The finding andrecommendations from the research would be used to define future strategy for the company inrespect of market scope, initial target market, and pricing strategy. Global Institute of Management & Technology, Noida Page 19
  20. 20. 2.6 Research Limitations Research and analysis were based only on the secondary data available from the internet so any error in the data gathering by the original source may generate inaccurate results. Non-Probability Sampling Technique was used for data collection so estimation of sampling errors was not possible. This leads to exclusion bias on the results based on the fact that how much information a sample can provide about population. Global Institute of Management & Technology, Noida Page 20
  21. 21. Chapter 3 CRITICAL REVIEW OF LITERATURE 3.1 Research on Mobile in Retail by Global Language of Business 3.2 Mobile Advertising – 2020 Vision by Ogilvy and Acision 3.3 India e-Marketing Outlook 2012 by Octane Research 3.4 Marketing Platforms/Tools 3.5 Mobile Marketing 3.6 Email Marketing 3.7 Mobile PlatformsGlobal Institute of Management & Technology, Noida Page 21
  22. 22. 3 Critical Review of LiteratureThe overall purpose of a literature review is to critically appraise and synthesize the currentstate of knowledge relating to the topic under investigation, as a means of identifying gaps inthe knowledge that a new study would seek to address.3.1 Research on Mobile in Retail by Global Language of BusinessThis research reports contains information on the retail store – future vision empowered by MobileTechnologies. It explores how consumers equipped with modern mobile phones connected to theinternet will impact retail stores and how anyone making, promoting or selling products in a brick andmortar retail environment can prepare for it. This research is focused on how mobile phones supportricher, more enjoyable and more efficient and more relevant shopping experiences for consumers.Key findings from the research:There is huge potential to be gained by integrating mobile technologies into retail and specificallyinto in-store environments. Global Institute of Management & Technology, Noida Page 22
  23. 23. 3.2 Mobile Advertising – 2020 Vision by Ogilvy and AcisionMobile advertising in 2020 will be mobile directed advertising which is selected and chosen by theindividuals themselves. Individuals and not consumers; consumers remain a group or type of personwhich conforms to a pre-defined segment by the brands. Individuals, on the other hand, are fullyindependent, they may let you know them or part of them but they will never let a brand own them. Itis the individual who will be the pivotal player in the mobile advertising domain of the future and themobile device will be a technological representation of them. The mobile phone will transform frombeing seen as a new personalized channel to receive advertisements on; to a device which willorchestrate where, when and how selected advertiser’s information will be delivered.Implications for Marketers: Mobile is going to be a significant media channel. Early adopters will benefit from low cost experimentation and first mover advantage. Mobile advertising is not simply an extension of other media plans - it requires a different mind- set, a distinct process and new metrics. New forms or collaboration intra-company and across company are both possible and necessary in the emerging mobile space. The cost of entry is currently low. Global Institute of Management & Technology, Noida Page 23
  24. 24. Implications for Operators: Mobile advertising can unlock new revenue. Inventory is a valuable asset for both mobile advertising and own base marketing activities. Uptake of mobile advertising will increase where Operators are able to provide an integrated ability to access their inventory by all parties. Increase subscriber loyalty by providing relevant and targeted promotions. Reward your subscribers for maintaining their profiles -increasing the value of your inventory as well as ensuring their user experience is enriched. Identify your strategic ambitions in relation to the mobile advertising value chain. Global Institute of Management & Technology, Noida Page 24
  25. 25. 3.3 India e-Marketing Outlook 2012 by Octane ResearchTop 5 industry verticals in India in terms of e-marketing investment are: Retail & Distribution (include online retail and e-commerce) Media & Entertainment IT & ITES Services and Consulting (including Marketing Agencies) EducationCustomer AcquisitionIt continues to be the primary goal for existing & new marketing initiatives over the last two yearsSocial mediaSocial Media initiatives are gaining momentum and email continues to be the most effectivemarketing channel. Social Media (68.8%) and Email marketing (53.1%) emerged as top 2 onlinemarketing initiatives that will see an increase in marketing investments in 2012.No SpamA majority of Indian marketers (36%) wanted a code of conduct by an industry body like IAMAI,while 31.5% of the participants believe stronger anti-spam laws in like CAN-SPAM would help curbthe spamming campaigns. Global Institute of Management & Technology, Noida Page 25
  26. 26. SMS vs. EmailAs a direct result of TRAI directive on usage of SMS for promotional messages, approximately35.3% of the respondents plan to increase their budgets towards email marketing by more than 11%in 2012. Global Institute of Management & Technology, Noida Page 26
  27. 27. 3.4 Marketing Platforms/ToolsWith emergence of web and mobile channels, marketing companies are able to new various types ofmarketing platforms in addition to traditional channels. These are types of the marketing platformsthat are generally offered by these companies:- Email Marketing: Using lists of email addresses to deliver content and promotional offers to potential customers. Mobile Marketing: Mobile marketing is a “marketing method” of promoting one’s business using a mobile phone. o SMS Marketing o MMS Marketing o Apps Marketing Web Marketing: Web marketing is the general term for marketing done on the Internet through Social Networking Media, Web Advertisements, etc. Digital marketing: Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. Internet connected devices are those such as web browsers, smart phones and game consoles. Global Institute of Management & Technology, Noida Page 27
  28. 28.  Database Marketing: Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. Global Institute of Management & Technology, Noida Page 28
  29. 29. 3.5 Mobile MarketingThe mobile is a constant ever increasing piece of technology that is becoming more and moreaffordable and convenient for people all over the world to use, not just using it for communication butfor social statutory reasons as well.Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, eitherto send a simple marketing message, to introduce them to a new audience participation-basedcampaign or to allow them to visit a mobile website. Mobile marketing is a “marketing method” ofpromoting one’s business using a mobile phone.Types of Mobile Marketing:Text/SMS Marketing: Short message service (SMS) or sent to potential customers through themobile phone using a short code with is a short number of 4-6 digits or a short code with it the usual9 digit number system that is referred to as a long code. For example: Get 15% of all checked T-Shirts when you shop at Marks n Spencer outlets countrywide.”Mobile Web: 90% of mobile handsets is internet ready. This is basically advertising on internet webpages that are supposed to be for mobile technology. An example of platform supporting this is ‘Adsby Google’.MMS (multi-media message service): These are messages that are sent to customers using multi-media message service which is exactly like SMS, but can potentially contain a picture, video and oraudio. Global Institute of Management & Technology, Noida Page 29
  30. 30. Mobile Applications/Games: This from of mobile marketing involves have your ads inside of amobile application/game. Mobile Apps are little software programs you download from an app storeconnected with your mobile device’s operating platform. There’s the App store from Apple foriPhones, and similar ones for Droid and Blackberry-based mobile devices. Apps (short forapplications) can be anything from games such as Words with Friends to specialized information andentertainment experiences like the one from ABC News. Some are free while others have a costassociated with them.For businesses, building an application might be a smart way to reach consumers in a compellingway. Whether it’s delivering company news, coupons or specials or engaging customers around yourbusiness in some fashion (quizzes, polls, games, etc.), you can be an ever-present icon on acustomer’s mobile desktop, increasing the chances they’ll remember you when they’re ready to buy.Voice Marketing: These are pre-recorded messages that are broadcast numbers from a computermanaged list. IVR (Interactive voice response) is that automated voice that guides you through yourmobile provider’s customer mobile service section.Bluetooth: It is often referred to as, “proximity marketing.” For example, if you walk into a storeusing Bluetooth, and your phone’s Bluetooth functionality is turned on, you would receive a custommessage, like a text, that might say, “Special offer on Pepsi products!” Brands can use Bluetoothtechnology in shelf and floor displays, too, so the message may be from the store, or it might be fromthe actual brand as well. Global Institute of Management & Technology, Noida Page 30
  31. 31. 3.6 Email MarketingA type of direct digital marketing that uses electronic mail (also called email or e-mail) as themarketing communication delivery method. Email marketing is used in a number of ways byorganizations and marketers for brand and customer loyalty building, acquiring or convertingcustomers, company advertisements, or for communicating promotional offers and more.Advantages of Email Marketing: Low Cost – Communicating via email has many of the advantages of traditional direct mail but with much lower costs. Speed – If you need to you can get a message out to your entire list very fast. Ease (both for you and the reader) – For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself. Push – While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers. Personalized – The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists. Viral – It’s so easy for people to forward your message on to others, spreading further than you could alone. Global Institute of Management & Technology, Noida Page 31
  32. 32.  Tracking – Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance Testing – Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results Complimentary – Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns. Opt-In – Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated. Global Institute of Management & Technology, Noida Page 32
  33. 33. Types of Email Marketing:Direct Email:Direct email involves sending a promotional message in the form of an email. It might be anannouncement of a special offer, for example. Just as one might have a list of customer or prospectpostal addresses to send your promotions too, so you can collect a list of customer or prospect emailaddresses. One can also rent lists of email addresses from service companies. Theyll let you sendyour message to their own address lists. These services can usually let you target your messageaccording to, for example, the interests or geographical location of the owners of the emailEmail Newsletter:Instead of promotional email designed only to encourage the recipient to take action (buy something,sign-up for something, etc.), one might send out retention emails. These usually take the form ofregular emails known as newsletters. A newsletter may carry promotional messages oradvertisements, but will aim at developing a long-term impact on the readers. It should provide thereaders with value, which means more than just sales messages. It should contain information whichinforms, entertains or otherwise benefits the readers.Transactional Emails:Transactional emails are usually triggered based on a customer’s action with a company. Triggeredtransactional messages include dropped basket messages, purchase or order confirmation emails andemail receipts. Global Institute of Management & Technology, Noida Page 33
  34. 34. 3.7 Mobile Platforms:A mobile operating system (mobile OS) is the operating system that controls a smartphone, tablet,PDA, or other mobile device. Modern mobile operating systems combine the features of a personalcomputer operating system with touchscreen, cellular, Bluetooth, Wi-Fi, GPS mobile navigation,camera, video camera, speech recognition, voice recorder, music player, personal digital assistant(PDA), and other features.Android:Android was developed by a small start-up company that was purchased by Google Inc. in 2005, andGoogle continues to update the software. Android is a Linux-derived OS backed by Google, alongwith major hardware and software developers (such as Intel, HTC, ARM, Samsung, Motorola andeBay, to name a few).iOS:The Apple iPhone, iPod Touch, iPad, and second-generation Apple TV all use an operating systemcalled iOS, which is derived from Mac OS X.Blackberry OS from RIM:This OS is focused on easy operation and was originally designed for business. Recently it has seen asurge in third-party applications and has been improved to offer full multimedia support. CurrentlyBlackberrys App World has over 50,000 downloadable applications. Global Institute of Management & Technology, Noida Page 34
  35. 35. Symbian OS:Symbian had the largest smartphone share in most markets worldwide about two years back.However, its market share has gone down in last couple of years because of emergence Android andiOS and lack of penetration by Nokia in smartphone market.Windows Mobile from Microsoft:Windows Mobiles market share has sharply declined in recent years. Microsoft is phasing out theWindows Mobile OS to specialized markets and is instead focusing on its new operating system andsoftware platform, Windows Phone. Nokia and Microsoft recent ties up mean that new Nokiasmartphones would mostly be using Window Mobile operating system. Global Institute of Management & Technology, Noida Page 35
  36. 36. Chapter 4 DETAILS OF DATA COLLECTIONS 4.1 Mobile Solution Providers 4.2 Market share of Mobile Platforms 4.3 Marketing Companies 4.4 Email Marketing: Companies/PricingGlobal Institute of Management & Technology, Noida Page 36
  37. 37. 4 Details of Data CollectionData is defined as facts presented to the researcher from the study of the environment.Basically data are divided into two types.Primary Data: Primary data are collected for the first time by the investigator for her own use. Forthis marketing research, price quotation on Email Marketing were collected for companies in AsiaPacific region using following channels: direct calling and posting information request via EmailSecondary Data: Secondary data are data which are collected by somebody else. This research usedsecondary data sources such as company listing at National Retail Federation 2013, information fromcorporate web sites of the companies, Company Search using Linked In, various research surveyreports published on the web and general search using web search engines such as Google.Research was conducted in four different modules –Module 1: Mobile Solution ProvidersTopic: List Mobile Solution Providers participating in NRF Expo 2013 and find supported platforms.In depth study was conducted and following details for each company were captured as part of theresearch: Company Name Company URL Brief Description Business Category Solutions Supported Mobile Platforms (e.g., iOS, Android, BlackBerry OS, iPad, etc.) Global Institute of Management & Technology, Noida Page 37
  38. 38. Module 2: Market Share of Mobile PlatformsTopic: Find out market share of different mobile platforms globallyInternet Search was used to collect data published by different Market Research Companies to findout market share of all the mobile platforms – Android, iOS, Blackberry, Windows Mobile, etc.Module 3: Marketing CompaniesTopic: List the company’s participation in NRF Expo 2013 and find the Marketing Solutionproviders.In depth study was conducted and following details for each company were captured as part of theresearch: Company Name Company URL Brief Description Business Category Solutions Supported Platforms (e.g., Email Marketing, SMS Marketing, MMS Marketing, Direct Marketing, Mobile Marketing etc.)Module 4: E Mail Marketing Companies/PricingTopic: List Email marketing companies from Asia Pacific region along with contact details andpricing information.Internet Search was used to list Email marketing companies in Asia Pacific region involved in mobileindustry. Professional Networking web sites such as Linked In, Manta.com and general internet Global Institute of Management & Technology, Noida Page 38
  39. 39. search were used to create the extensive list of companies. Following details were captured as part ofthe activity – Company Name Company URL Brief Description Business Category and Solutions Pricing Information Contact Details Global Institute of Management & Technology, Noida Page 39
  40. 40. Description of Data Collection: As part of the research, following data were collected. Detaileddescription is provided in the subsequent sections.4.1 Mobile Solution ProvidersIn Depth analysis of all the mobile solution provider companies participating in NFR 2013 Expo wasconducted. Corporate web sites of each of these companies were explored to identify businesssolution and supported mobile platforms. A questionnaire was created as part of this module.A total of eighty five companies’ information was listed as part of the research with detailed profilealong with supported mobile platforms.Some of the listed companies are as follows. Aruba Networks ARTS Pavilion Agilysys, Inc. AIRTAG Brother Mobile Solutions BIXOLON America Cross View, Inc. Cornell-Mayo Global Institute of Management & Technology, Noida Page 40
  41. 41. Sample profiling of some of the companies from the list –1.) Company Name: Cornell-MayoCompany URL: http://www.cornell-mayo.comBrief Description:Cornell-Mayo Associates offers the "Store of the Future" today with exciting, new Mobile solutions.With "First to Market Solutions" on Apple mobile hardware platforms, CMA has extended its "StoreSystems Anywhere" philosophy. With Omniexpress™ can achieve the ultimate in Mobileproductivity.Business Categories: In-Store Application Retail Technology Solutions POSSolutions: Store Management Mobile SolutionsSupported Platforms: iPhone (iOS) iPad Android Global Institute of Management & Technology, Noida Page 41
  42. 42. 2.) Company Name: Koamtac, Inc.Company URL: http://www.koamtac.comBrief Description:KoamTacs creates application generation software that enables barcode scanning integration withoutmodification to most line-of-business applications and supports all major Smartphones.Business Categories: Information Technology In-Store - Scanning Technology In-Store- Retail Technology Solutions Storage & DistributionSolutions: Transportation and Logistics, Distribution and retail, HospitalitySupported Platforms: iPhone (iOS) Android BlackBerry Global Institute of Management & Technology, Noida Page 42
  43. 43. 3.) Company Name: AirWatchCompany URL: www.air-watch.comBrief Description:AirWatch’s secure, web-based solution provides a single, integrated view of a retailer’s entire fleet ofboth corporate and employee-owned Apple iOS, Android, Blackberry, Symbian and Windowsdevices.Business Categories: Application Management POS In-Store Decision Support SystemSolutions: Mobile Application Management Mobile Content Management Mobile Email ManagementSupported Platforms: iPhone Android BlackBerry Global Institute of Management & Technology, Noida Page 43
  44. 44. 4.) Company Name: Kony SoultionsCompany URL: www.konysolutions.comBrief Description:Kony Solutions enables companies to offer consumers feature-rich mobile applications through the feature richKony Mobile Application Platform™ Leveraging a proprietary Kony’s unique platform is proven to Platform™.future proof a company’s mobile investment by enabling applications to be changed once for allchannels, ensuring faster adoption of new operating systems and standards as they are introduced, introducedwhile eliminating maintenance and upgrade. upgradeBusiness Categories: Application Service Provider E CommerceSolutions: Retail Banking, Retail Brokerage Enterprise Asset ManagementSupported Platforms: iOS (iPhone/iPad) Android BlackBerry
  45. 45. 4.2 Market Share of Mobile PlatformsGlobal Market Share of Mobile Operating System: Mobile Platform Q1 2012 Android 59% iOS 23% Smybian 6.8% RIM(Blackberry) 6.4% Windows 0.3% Others 4.5%US Smartphone Market Share by OS: Mobile Platform Dec 2010 Dec 2011 Android 29% 47% iOS 25% 30% RIM ( Blackberry) 32% 16% Windows 8% 5% Smybian 3% 2%Europe Smartphone Market Share by OS: Mobile Platform Dec 2011 Android 28% Global Institute of Management & Technology, Noida Page 45
  46. 46. iOS 21% RIM ( Blackberry) 9% Windows 6% Smybian 32%China Smartphone Market Share by OS: Mobile Platform Feb 2011 Android 11% iOS 59% Smybian 3% Others 27%Australia Smartphone Market Share by OS: Mobile Platform Feb 2011 Android 11% iOS 74% Smybian 9% Others 6% Global Institute of Management & Technology, Noida Page 46
  47. 47. 4.3 Marketing CompaniesIn Depth analysis of all the marketing companies participating in NFR 2013 Expo was conducted.Corporate web sites of each of these companies were explored to identify business solution andsupported marketing platforms. A questionnaire was created as part of this module.A total of one hundred thirteen companies were listed as part of the research with detailed profilealong with supported marketing platforms. Research was conducted in view of identifying usagepattern of following platforms by these companies. SMS Marketing MMS Marketing Email Marketing Web Marketing Apps Marketing Digital Marketing Database Marketing Direct MarketingSome of the listed companies are as follows. 1010data Avanade, Inc. Chain Store Guide Cherry Cisco Global Institute of Management & Technology, Noida Page 47
  48. 48.  Experian QAS First Insight Foresee Hewlett-Packard Co. IBM CorporationSample profiling was done similar to Module 1.1.) Company Name: Vision6Company URL: http://www.vision6.com.auBrief Description:Vision6 is a global leader in SMS & Email Marketing and Database Management solutions. Its awardoffers a powerful, on demand solution delivering automated marketing, email marketing systemanalytics, online surveys, Email & SMS creation, sales lead generation and extensive listmanagement all within an intuitive and spam compliant framework.Business Categories: Information Technology and ServicesSolutions: Marketing Advertising Email Marketing Global Institute of Management & Technology, Noida Page 48
  49. 49. 2.) Company Name: MailAndMineCompany URL: http://www.mailandmine.com.auBrief Description:They love to help businesses achieve great results and consistently grow loyalty. They cut through theEmail marketing hype to ensure your business gets the best Email Software Technology and EmailCampaign Support at the best price.Business Categories: Information Technology and ServicesSolutions: Email Newsletters Email Marketing Email Software Email Marketing Software3.) Company Name: The Marketing NetworkCompany URL: http://www.themarketingnetwork.com.au/Brief Description:The Marketing Network is one-stop marketing & management consultancy (as well as a free stopinformation portal) focused on finding, attracting and retaining customers for our SME clients – retainingProfessional Services and B2B Companies.
  50. 50. Business Categories: Marketing and AdvertisingSolutions: Marketing Strategy Marketing Communications Brand Strategy Website Design Digital Marketing Social Media Marketing Online Marketing Email Marketing4.) Company Name: Internet Marketing ProCompany URL: http://www.internetmarketingpro.inBrief Description:Internet Marketing Pro offers professional internet marketing services as such SEO, PPC, SEM andEmail Marketing. They have team of professionals who have the ability to deliver the best results bybringing organic traffic to your site. They at Internet marketing pro understand the internet very wellso we have the ability to deliver the best to our customers.
  51. 51. Business Categories: Marketing and AdvertisingSolutions: Search Engine Optimization Search Engine Marketing Pay per Click Social Media Marketing Email marketing Global Institute of Management & Technology, Noida Page 51
  52. 52. 4.4 Email Marketing Companies/PricingA thorough listing was done for the Email marketing companies in Asia Pacific region along withtheir contact details. Different professional networking websites such as Linked In, Manta.com, etc.were used in creating the extensive list of such companies. A total of about six hundred Emailmarketing companies were listed as part of this research.Some of the listed companies are as follows – Vision6 EzyMsg Melon Media Sydney Groovy Mail Apex Pacific Interact Guru V.Sop Design Pinpointe Blayn Inc. Campaign Monitor Global Institute of Management & Technology, Noida Page 52
  53. 53. Pricing of Email Marketing:As part of research, pricing Quotation for about fifty Email Marketing companies was also done. Thepricing of some of the companies listed in the sheet are as follows:1.) Company’s Name: Vision6 (Australia)Company URL: http://www.vision6.com.auPricing:Email Send Fees:The email send costs are calculated on the total number of emails sent throughout the month. Package Size Price/email0-200 US $ 0.04201-2000 US $ 0.032001-10,000 US $ 0.0310,001-100,000 US $ 0.0110,0001-250,000 US $ 0.0075 Global Institute of Management & Technology, Noida Page 53
  54. 54. 2.) Company’s Name: Nexus Mailer (Hong Kong)Company URL: http://www.nexusmailer.com/Pricing:Self Service E-mail MarketingPackage Name No. of Subscribers Monthly YearlyNM-1k 1000 US$29.95 US$329.00NM-3k 3000 US$44.95 US$494.00NM-5k 5000 US$59.95 US$659.00NM-10k 10000 US$79.95 US$879.00NM-25k 25000 US$139.00 US$1529.00NM-50k 50000 US$199.00 US$2189.00NM-75k 75000 US$259.00 US$2849.00NM-100k 100000 US$319.00 US$3509.00Bundled PackagesFour Star  One Page Newsletter Design $300 + NM Package  Send e-mail campaign + Import/Export e-mails + ReportsThree  Send e-mail campaign + Import/Export e-mails $99 + NM Package + ReportsStar Global Institute of Management & Technology, Noida Page 54
  55. 55. 3.) Company’s Name: SalesCatalysts.com (Hong Kong & Thailand)Company URL: http://www.salescatalysts.comPricing:Monthly Subscription plans(For regular email campaigns) MONTHLY SUBSCRIPTION PLAN (ideal for regular email campaigns) No. of Email Credit / Month US Dollar Hong Kong Dollar 1,000 US$24 HK$200 1,800 US$38 HK$300 2,500 US$46 HK$360 4,000 US$64 HK$500 8,000 US$110 HK$900 10,000 US$120 HK$1,000 CREDIT REFILL PLAN (ideal for occasional email campaigns) Total No. of Email Credit US Dollar Hong Kong Dollar 5,000 US$198 HK$1,600 10,000 US$338 HK$2,800 15,000 US$498 HK$4,000 20,000 US$630 HK$5,000 Global Institute of Management & Technology, Noida Page 55
  56. 56. Chapter 5 FINDINGS AND ANALYSISGlobal Institute of Management & Technology, Noida Page 56
  57. 57. 5 Findings and AnalysisEvery study is conducted for the purpose of getting some results. And without analysis andinterpretation of data received in the study, a researcher is not able to make any judgments. For thispurpose in this chapter data are analysed.Mobile Marketing companies:Business Categories/Solutions offered by mobile marketing companies in the retail industry.Total Companies: 85 Business Categories/Solutions No. of Companies Supply Chain Management 21 Customer Relationship Management 17 Merchandising 32 In store 59 Point of Sale 50 Information Technology 50 Supply and Distribution 23 Safety & Security 10 Decision Support System 8 Communication 18 E Commerce 6 Global Institute of Management & Technology, Noida Page 57
  58. 58. 80% 70% 70% 59% 59% 60% companies % 50% 38% 40% 30% 25% 27% 20% 21% 20% 12% 10% 10% 10% 0% re g I.T u. S S C RM .S D M sin PO o E. m SC & .S & St C om di S D S - an In C ch er M Business Categories Figure 4: Business Categories Distribution SCM- Supply Chain Management CRM- Customer Relationship Management POS – Point of Sale IT – Information Technology S & D- Supply & Distribution S & S- Safety & Security DSS- Decision Support System E.C- Electronic Commerce
  59. 59. Findings: Most of the companies are in the Business category of In-Store i.e. about 70%. Other Business categories like Point of Sale and Information technology are of 59%. Rest of the business categories includes: o SCM-25% o CRM-20% o Merchandising-38% o Supply & Distribution-27% o DSS-10% o E Commerce-10% Global Institute of Management & Technology, Noida Page 59
  60. 60. Mobile Marketing Companies: ompanies:This is analysis of supported mobile platforms by the companies in the retail industry p ndustry.Total Companies: 40 Supported Mobile Platforms No. of CompaniesiPhone/iPod ( iOS) 26Android 25iPad (iOS) 25Blackberry OS 10Other Mobile Platforms 25 Figure 5: Supported Mobile Platforms Distribution : Platform
  61. 61. Global Market Share of Mobile Platforms: Platforms Mobile Platform Q1 2012 Android 59% iOS 23% Smybian 6.8% RIM(Blackberry) 6.4% Windows 0.3% Others 4.5% 4.5% 6.4% 6.8% 0.3% Android iOS Windows Symbian 23.0% 59.0% Blackberry Others Figure 6: Market Share Mobile Platforms
  62. 62. Findings: 30% of the companies used iPhone as supported platforms for their solutions. The companies using iPad and Android are approximately same (29%) Blackberry OS is less popular compare to other platforms Companies using other than these platforms are 29%. Android has the highest market share in smartphone market globally, closely followed by iOS. Global Institute of Management & Technology, Noida Page 62
  63. 63. Marketing Companies:Marketing platforms used by companies in the retail industry.Total Companies: 112 Marketing Platforms No. of Companies SMS Marketing 35 Email Marketing 54 QR Codes 9 Web Marketing 42 Point of Sale 17 Direct Marketing 44 Bluetooth Marketing 7 Digital and Media Marketing 23 Database Marketing 10 Others 27 % of Companies using the different Marketing Platforms 60% No. of Companies (%) 49% 50% 38% 40% 40% 32% 30% 24% 25% 20% 15% 10% 12% 8% 10% 4% 0% th S S g S eb s ail ia QR se M tin r SM PO oo ed he eM ba W M ke l/ M Ot th ta ar ue Da a tM Bl git c Di re Di Marketing Platforms Figure 7: Marketing Platforms Distribution
  64. 64. Findings: Most of the companies are engaged in email Marketing. Approximately 50% of the marketing companies are using email marketing. The second most preferable marketing tools used by the companies are Direct Marketing and Web Marketing, which is about 40% and 38%. 32% of marketing companies are using SMS Marketing. 24% of companies listed in NRF under Marketing categories are using Digital marketing or Media marketing. 15% and 12% of companies are using POS and Database marketing. Rest of the 8% and 4% of companies are using the QR codes and MMS marketing. 25% of companies are using the marketing tools other than these marketing platforms, which includes- o Online Marketing o E-Marketing o Online Payment etc. Global Institute of Management & Technology, Noida Page 64
  65. 65. Chapter 6 CONCLUSIONS, SUGGESTIONS & LIMITATIONS 6.1 Conclusions/Suggestions 6.2 LimitationsGlobal Institute of Management & Technology, Noida Page 65
  66. 66. 6 Conclusions, Suggestions & Limitations6.1 Conclusions/Suggestions By analyzing the data collected from the NRF, it was observed that most of the companies are in the Business categories of–In-Store and Merchandising. Few companies are in the categories of E-Commerce, Decision Support System, Security and Safety. Therefore, these are the gaps where one can be explored by new entrants. Android and iOS based mobile marketing solutions were mostly offered in the retail industry Android was identified as the most popular mobile platforms globally followed by iOS, so it’s recommended to offer mobile marketing solutions on these platforms. Most of the Marketing companies are not using Mobile Marketing .There is an opportunity for the new entrants in this domain. Email and Direct Marketing is still most preferable Marketing tool in the retail industry. E mail Marketing pricing offering is very competitive in Asia Pacific region so most of the companies price quotation are on the average range and very similar. The real differentiators are the service offerings and access to Email address list with demographic details. Global Institute of Management & Technology, Noida Page 66
  67. 67. 6.2 Limitations Many companies did not provide product data on their web sites so this may lead to an inappropriate data analysis. While collecting information on pricing quotations many companies did not respond to queries so findings do not include data of these companies. Research and analysis were based only on the secondary data available from the internet so any error in the data gathering by the original source may generate inaccurate results. Research was conducted mostly from the companies participating in NRF 2013 event so analysis and finding may not be representative of the actual facts. Non-Probability Sampling Technique was used for data collection so estimation of sampling errors was not possible. This leads to exclusion bias on the results based on the fact that how much information a sample can provide about population. Global Institute of Management & Technology, Noida Page 67
  68. 68. Chapter 7 BIBLIOGRAPHYGlobal Institute of Management & Technology, Noida Page 68
  69. 69. 7 BibliographyMobile in Retail. (2010). Retrieved from Global Language of Business: http://www.gs1.org/Case Study:e-Marketing Outlook. (2012). Retrieved from Octane: http://octane.in/research/Market share - Mobile OS. (2012). Retrieved from IDC: Analyze the Future: http://www.idc.com/About the Company. (n.d.). Retrieved from Syntellinex: http://www.syntellinex.com/Company List( 2013 Expo). (n.d.). Retrieved from National Retail Federation: http://www.nrf.com/Digital Retail Apps. (n.d.). Retrieved from Kiosk: www.kiosk.comEmail Marketing. (n.d.). Retrieved from Verifone Inc: http://www.verifone.comG.Vedamani, G. (2011). Retail Management. Delhi: Jaico Publishing House.Home. (n.d.). Retrieved from CrossView, Inc.: http://www.crossview.comMarketing Solutions. (n.d.). Retrieved from Zmags Corp: http://www.zmags.comMobile Advertising Vision 2020. (n.d.). Retrieved from OgilvyOne Worldwide: http://www.ogilvy.comMobile Advertising Vision 2020. (n.d.). Retrieved from Acision: http://www.acision.com/Mobile Retail Solutions. (n.d.). Retrieved from Zebra Technologies: http://www.zebra.comMobile Technology. (n.d.). Retrieved from Time Trade: http://www.timetrade.comPoint of Sale - Mobile Offerings. (n.d.). Retrieved from Point of Sale Inc: www.erply.comProduct Information. (n.d.). Retrieved from Retail Anywhere: http://www.retailanywhere.comProfessional Networking Site - Company Search. (n.d.). Retrieved from Linked In: http://linkedin.comRetail Solutions. (n.d.). Retrieved from QuickMedia: www.qwickmedia.comSontakki, C. N. (2010). Marketing Research. Himalaya Publishing House. Global Institute of Management & Technology, Noida Page 69
  70. 70. Chapter 8 ANNEXUREGlobal Institute of Management & Technology, Noida Page 70
  71. 71. 8 AnnexureAnnexure I:Questionnaire on Mobile MarketingDear Sir/Madam I am conducting a survey on “Mobile Marketing”. May I have five minutes of yoursto fill-up the questionnaire?Name (optional): ___________________Sex: Male FemaleAge (in years): 15 – 25 26 - 35 36 - 45 Above 50Email address: __________________1.) Are you the decision maker /key influencer?a) Decision Makerb) Key Influencerc) Others _________________2.) Your preferred devices and mobile platforms:a) Smartphone: Android, iPhone – Native Appsb) Blackberry: Native Appc) Java Handsets: Flip Phones-could be native app or mobile Webd) Palm: recommend mobile web experience only Global Institute of Management & Technology, Noida Page 71
  72. 72. 3.) How often do you change or upgrade your cell phone? And why?a) Monthlyb) Less than 1 yearc) 1 to 3 yearsd) 3 to 5 yearse) More than 5 years___________________________________________________________________________4.) What type(s) of Mobile Marketing have you used, or are you considering using, for yourbusiness?a) SMSb) MMSc) Mobile Web Applicationd) Bluetooth/Proximity Marketinge) Location based Marketingf) QR Codesg) Voiceh) Mobile Banner Addsi) We are not considering Mobile Marketing for our business.5.) Which cell phone features do you struggle with using and what improvements would youlike to see?____________________________________________________________________________________________________________________________________________________6.) In regards to your cell phone, is functionality or styling more important to you? How wouldyou rate each on a scale of 1 to 10?__________________ Global Institute of Management & Technology, Noida Page 72
  73. 73. 7.) How you do feel about mobile advertising overall?____________________________________________________________________________________________________________________________________________________8.) How do you feel when you receive unsolicited advertising on your cell phone? What if it is acoupon or discount for a place where you are shopping?_________________________________________________________________________________________________________________________________________________9.) What do you primarily use your mobile device for?a) Callsb) Text messagesc) Check emailsd) Web Searche) Social Media/Netoworkingf) Online Shopping10.) How comfortable are you with the features on your cell phone?a) Very satisfiedb) Satisfiedc) Neutrald) Dissatisfiede) Very Dissatisfied11.) How much would you be willing to pay to be able to access your bank account and conductbusiness through your mobile device?___________________________________________________________________________ Global Institute of Management & Technology, Noida Page 73
  74. 74. 12.) Did you feel mobile ads will replace traditional ads? Why or why not?_____________________________________________________________________________________________________________________________________________________13.) What service or features on your phone do you think should be free?_____________________________________________________________________________________________________________________________________________________14.) What is your primary purpose for using internet on your mobile phone? a) To browse web b) To read News c) To read/send emails d) To use online applications15.) Do you think Internet on mobile would get better in the future? a) Yes b) No c) Maybe16.) How much would you be ready to spend for an online application that you want to obtain? a) Nothing only downloads free applications b) Less than $50 c) From $51 to $100 d) From $101 to $200 e) More than $200 Global Institute of Management & Technology, Noida Page 74
  75. 75. 17.) What do you think about the rate of change in regards to mobile devices and how can amobile provider better ease their customers through it._____________________________________________________________________________________________________________________________________________________(Thank you for spending your valuable time for personal communication.) Global Institute of Management & Technology, Noida Page 75
  76. 76. Chapter 9 CASE STUDYGlobal Institute of Management & Technology, Noida Page 76
  77. 77. 9 Case StudyAbout the CompanySyntellinex is an agile global corporation that helps its clients deliver exceptional value in the newmulti polar business world across diverse technology, domain and cultural platforms.Our services range from traditional consulting engagements to diverse financial softwaredevelopment and implementation projects across multiple geographical locations.Our roots are spread in Asia Pacific, USA, Europe, Canada and Latin America thereby allowing usServices Offering from the CompanySyntellinex was created to make offshore outsourcing feasible for small to medium sizebusinessesIt help companies across all industries to achieve a sustainable competitive advantage by makingoffshore outsourcing deliver the results that they are looking for at a cost that their competitors canonly dream of. The consultants pursue the highest levels of integrity, quality and professionalism toprovide clients with compelling solutions for offshoring their initiatives.Quality FirstQuality is usually the first thing that comes to mind when Offshoring is mentioned. Syntellinexmethodology and proprietary tools backed by the experience and a client centric approach enable it toprovide unparalleled quality to our clients. It works hard to earn and maintain our clients’ trust andconfidence. So that it can provide quality professional services in an independent, objective, andethical manner, it has implemented a number of quality and compliance safeguards. Global Institute of Management & Technology, Noida Page 77
  78. 78. Flexible Delivery ModelsThe delivery and engagement model is simply what our Clients want it to be. From a simple StaffAugmentation arrangement to complete Product Development and maintenance, it can make it work.Syntellinex combines seamless offshore and onshore execution in an innovative manner to provide anoptimum combination of cost reduction and turnaround times.Industry ExperienceSyntellinex has successfully executed projects in various industry segments. Direct Marketing, SalesTools, E Commerce portals, Inventory Management to name a few. Global Institute of Management & Technology, Noida Page 78
  79. 79. Chapter 10 SYNOPSIS OF THE PROJECTGlobal Institute of Management & Technology, Noida Page 79
  80. 80. 10 Synopsis of the ProjectProject Title:Marketing Research on “Mobile and Email Marketing Opportunities with reference to RetailIndustry”.Name of the Company: Consensys Solutions India Pvt Ltd (Syntellinex)Place of Training: DelhiRole: Marketing AnalystProject Duration: 2 MonthsProject Guide: Mr. Amit Bhawik, Business Development ManagerFaculty Guide: Mrs Suksham Aneja, Asst. Professor (Finance), GIMT Noida Global Institute of Management & Technology, Noida Page 80

×