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Pandora

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Transcript

  • 1. Company Review
    PREETI J. PILLAI
  • 2. PRODUCTS
    • Internet Radio Service
    • 3. Others
    Pandora Mobile for BlackBerry
    Pandora Applications for multiple platforms
    • Facebook
    • 4. Sidebar Gadget for Windows Vista, 7
    • 5. Mobile Apps for iPhone, iPad, iPod, Android, Blackberry & Windows Mobile
    • 6. Livio Radio sells a Radio just for Pandora!
  • HISTORY
    • Founders 
    • 7. Tim Westergren(Recording Technologist)
    • 8. Will Glaser (Computer Scientist & Mathematician)
    • 9. Jon Kraft(Entrepreneur in S/W & new Media)
    These guys brainstormed Pandora Media in the
    Fall of 1999 in an L.A. bar..
    • Their First Mega project 
    their patented Music Genome Project
    “a recommendation algorithm to organize music”
  • 10. TARGETMARKET
    • Music Lovers everywhere who wish to listen to their favorite singers/genres only
    • 11. Limited within the US due to compulsory license issues for Internet Radio
    • 12. Currently more than 80 million listeners(2011) compared to 20 million in 2009!
    • 13. Adds a new registered user every second on average
    • 14. Free as well as paid services
  • SECRET SAUCE
    • Their competitive recommendation system
    • 15. Personalized Internet Radio
    • 16. Unlike Apple’s iTunes, Pandora took advantage of a compulsory ‘US license for Internet Radio’ that allowed one to pay for streaming recorded music
    • 17. Other competitors at that time negotiated with individual labels to stream music and were unsuccessful in making money
    • 18. Pandora paid for ‘performance royalties’ rather than broadcast royalties
  • WHY PANDORA IS
    NOT RADIO
  • COMPETITION
    Yahoo! Music Radio
    Slacker Radio
    Sirius XM Radio
    Last.fm
    And the entire Internet Radio!!
  • 25. FINANCES
    • Though the company started making a profit post-2000, it has till date, accumulated a deficit of $83.9million !!
    • 26. In 2010,
    revenues of $90 million & a net loss of $328,000
    • Biggest Investors.
    Crosslink Capital (23%), Walden Venture Capital (19%), GreylockPartners (14%)
    • Founder Tim Westergren owns less than 3% of the company’s revenues
  • THE FUTURE
    • In Feb 2011, Pandora anounced that they are going public offering over a $100 million in Common stock
    • 27. Recent partnerships with automakers BMW, Ford and Toyota to integrate Pandora into their
    dashboard 
    • However, royalties are its biggest expense!! 
    • 28. And it’s only least safe till 2015 ! Because…
  • THE FUTURE
    • The Copyright Royalty Board (CRB) has released a revised fee schedule in 2007 for internet radio and in 2015 Pandora has to re- negotiate a new royalty agreement with the music industry
    • 29. May switch over to Pay-only Music services 
    • 30. Ever-increasing massive iPhone User base 
    • 31. The present PANDORA may very well prove to be Radio’s Future…