DirectingThe heart of the Managerial ProcessProf. Preeti BhaskarSymbiosis Centre for ManagementStudies, Noida
Chapter outline• Meaning and Importance• Elements of Direction• Supervision-meaning and importance• Motivation-meaning and importance of motivation• Leadership- meaning, importance, qualities of a goodleader, Managerial Grid, Management v/s Leadership• Communication-Formal and informal communication andbarriers to effective communication
• DIRECTING is said to be a process in which themanagers instruct, guide and oversee theperformance of the workers to achievepredetermined goals.• Directing is said to be the heart of managementprocess. Planning, organizing,staffing have got no importanceif direction function does nottake place
"Activating deals with the steps a managertakes to get sub-ordinates and others tocarry out plans“- Newman and Warren.
Advantages of directing• Initiates actions to get the desired results in an organization.• Attempts to get maximum out of employees by identifyingtheir capabilities.• Essential to keep the elements likesupervision, motivation, leadership and communicationeffective.• Ensures that every employee work for organizational goals.• Coping up with the changes in the organization is possiblethrough effective direction.• Stability and balance can be achieved through directing.
Models for DirectingBehavioralModelAutocraticModelCustodialModelSupportiveModelCollegialmodelManagementModelTraditionalModelHumanRelationModelHumanresourceModel
Elements of DirectionSupervisionMotivationLeadershipCommunication
“Supervision is the function ofassuring that the work is beingdone as per plan and instruction”Davis
Role of SupervisorAs a PlannerAs a ManagerAs a Guide and LeaderAs a MediatorAs an InspectorAs a Counselor
Functions of a SupervisorPlanning and OrganizingProvision of working conditionsLeadership and GuidanceMotivationControllingLinking PinGrievance HandlingReportingIntroducing new work methodsEnforcing Discipline
What is a Leader?• A Leader is someone in authority to leadothers to accomplish a goal(s).• A leader needs to be able to motivateothers to accomplish a goal(s) while at thesame time encourage others to worktoward their own professional goals.
What is leadership?Leading peopleInfluencing peopleCommanding peopleGuiding people
Leadership is influencing people to follow in theachievement of specialized goalKoontz and O’ DonnellLeadership is the activity of influencing people to strivewillingly for group objectivesGeorge R Terry
What skills do leaders need?•Determining valuesand priorities•Identifying cognitive style•Assessing attitude toward change•Coping with stressors•Managing time•Delegating•Using the rational approach•Using the creative approach•Fostering innovation in othersPersonalSkillsManagingstressSolvingProblemscreativelyDevelopingSelf-awareness
Managers vs. LeadersManagers• Focus on things• Do things right• Plan• Organize• Direct• Control• Follows the rulesLeaders• Focus on people• Do the right things• Inspire• Influence• Motivate• Build• Shape entities
Common Activities• Planning• Organizing• Directing• Controlling