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Mcdonaldsppt 100218043115-phpapp02

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  • 1.
    • PRESENTED BY:-
    • PREETI
    • RIMPAL
    • GURMEEN
    • ANSHITA
    • KHUSHBOO
  • 2. “ One world, One Burger”- McDonald’s
  • 3.  
  • 4. WELCOME TO THE WORLD OF McDonald’s
  • 5. C D onald’s I ntroduction
    • McDonald’s is the global fast food giant.
    • Founded in 15 may 1940 in CALIFORNIA .
    • FOUNDERS –RICHARD AND MAURICE MACDONALDS.
    • Headquaters-oak brook,illiona us.
    • Forty eight years down the line, they are the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day.
  • 6.
    • McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range.
    • Competitors was more.
    • McDonald’s efforts were aimed purely at driving traffic in.
  • 7.
    • McDonald’s introduced home delivery system in stipulated areas.
    • Also introduced samples with the core products.
  • 8. PRODUCTS
  • 9.
    • HAMBURGERS
    • CHICKEN
    • FRENCHFRIES
    • SOFTDRINKS
    • COFFEE
    • MILKSHAKE
    • SALAD
    • DESSERT
    • BREAKFAST
  • 10. Objectives of Promotion Strategy
    • Key objectives of McD’s promotion strategy were to, “ Get them in. Trade them up. Get them back ”.
    • Get Them In : To make consumers step into McDonald’s restaurant.
  • 11.
    • Trade Them Up : To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fillet-o-Fish, etc.,
    • Get Them Back : To increase the frequency of visit by making the McD’s brand experience.
  • 12. Target Segment and Positioning
    • McDonald’s was positioned as a family restaurant.
    • Extra care has been taken to make the restaurant children-friendly.
    • McDonald’s targeted both Sec ‘A’ & ‘B’, because no other company targeted kids quit persistently.
  • 13.
    • McDonald’s strategy is obviously to make the eating-out function the focus of these outings.
    • Focused on Price Penetration.
    • In 1998 McDonald’s had achieved sufficient level of success, on their offerings & then educated customers about their core strengths.
    • Service, hygiene, products etc.,
  • 14.
    • Focused more on electronic media
    • Ads talk about emotions, family ties, and fun, and all these have high visual appeal.
    • They don’t use print media .
    Media Strategy
  • 15.
    • KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain.
    • Founded by Colonel Harland Sanders in 1952.
    • More than 11,000 outlets
    • 85 countries and territories around the world.
    • 8 million customers each day.
    • Yum! Brands is run by David Novak,
    • Chairman & CEO
    • KFC Division is run by Cheryl Bachelder,
    • President and Chief Concept Officer
  • 16.  
  • 17. In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%
  • 18.  
  • 19. PIZZA HUT INTRODUCTION
    • FOUNDERS-DAN & FRANK CAMEY
    • FOUNDED-1958 IN WICHITA, KANSAS,USA
    • BASED IN-ADDISON,TEXAS,USA
    • 34000 OUTLETS IN 100 COUNTRIES
    • EMPLOYING MORE THAN 300000 PEOPLE
    • PARENT-YUM! BRANDS (1997-PRESENT)
  • 20. PRODUCTS
    • THE SICILIAN PAN PIZZA
    • THE HAND TOSSED TRADITIONAL PIZZA
    • BUFFALO WINGS
    • THE EDGE PIZZA
    • TWISTED CRUST PIZZA
  • 21. PLACE
    • MORE ACCESSIBLE TO THE CUSTOMERS
    • CAFETERIAS
    • SPORTS AREAS
    • MAJOR AIRPORTS
    • SCHOOLS
    • SHOPING MALLS
    • OFFICES
  • 22. PROMOTIONS
    • PROVIDES SPECIAL OFFERS
    • SEASON’S PROMOTION
    • INTRODUCE NEW PRODUCTS
  • 23. PRICE
    • LOW PRICE FOR MEAL
    • COMBO PACKS
    • PROVIDE SPECIAL OFFERS
  • 24.  
  • 25.
        • STARBUCKS IN 1980’s
        • .
        • HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM “STARBUCKS COFFEE TEA AND SPICES” TO “STARBUCKS”.
        • RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE.
  • 26.
    • 90’s TILL NOW
    • 13168 RETAIL OUTLETS WORLDWIDE .
    • STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD’ ICE CREAM,TEA
    • MUSIC, CREDIT CARDS AND FILM.
  • 27.
    • CANADA
    • LATIN AMERICA
    • EUROPE, MIDDLE EAST AND AFRICA.
    • ASIA- PACIFIC.
  • 28. STARBUCKS EXPERIENCE…….$$$$
    • MOST OF STARBUCKS CONSUMER ARE NOT PRICE SENSITIVE.
    • IN 2004 STARBUCKS RAISED PRICE MORE THAN 3% IN EVERY PRODUCT.
    • STARBUCKS STOCK PRICE HAS BEEN INCREASING SINCE 1992.
  • 29.
    • COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE.
    • INVITING STORE AMBIENCE.
    • UNIQUE WARMTH THAT SETS APART FROM “WORK” AND “HOME”.
    • CUSTOMISED BEVERAGE ORDER.
    • EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS.
  • 30. BYE BYE SEE U AT McDonald’S Thank you

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