Your SlideShare is downloading. ×
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Mcdonaldsppt 100218043115 Phpapp02
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mcdonaldsppt 100218043115 Phpapp02

641

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
641
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
    • PRESENTED BY:-
    • PREETI
    • RIMPAL
    • GURMEEN
    • ANSHITA
    • KHUSHBOO
  • 2. “ One world, One Burger”- McDonald’s
  • 3.  
  • 4. WELCOME TO THE WORLD OF McDonald’s
  • 5. C D onald’s I ntroduction
    • McDonald’s is the global fast food giant.
    • Founded in 15 may 1940 in CALIFORNIA .
    • FOUNDERS –RICHARD AND MAURICE MACDONALDS.
    • Headquaters-oak brook,illiona us.
    • Forty eight years down the line, they are the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day.
  • 6.
    • McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range.
    • Competitors was more.
    • McDonald’s efforts were aimed purely at driving traffic in.
  • 7.
    • McDonald’s introduced home delivery system in stipulated areas.
    • Also introduced samples with the core products.
  • 8. PRODUCTS
  • 9.
    • HAMBURGERS
    • CHICKEN
    • FRENCHFRIES
    • SOFTDRINKS
    • COFFEE
    • MILKSHAKE
    • SALAD
    • DESSERT
    • BREAKFAST
  • 10. Objectives of Promotion Strategy
    • Key objectives of McD’s promotion strategy were to, “ Get them in. Trade them up. Get them backk ”.
    • Get Them In : To make consumers step into McDonald’s restaurant.
  • 11.
    • Trade Them Up : To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fillet-o-Fish, etc.,
    • Get Them Back : To increase the frequency of visit by making the McD’s brand experience.
  • 12. Target Segment and Positioning
    • McDonald’s was positioned as a family restaurant.
    • Extra care has been taken to make the restaurant children-friendly.
    • McDonald’s targeted both Sec ‘A’ & ‘B’, because no other company targeted kids quit persistently.
  • 13.
    • McDonald’s strategy is obviously to make the eating-out function the focus of these outings.
    • Focused on Price Penetration.
    • In 1998 McDonald’s had achieved sufficient level of success, on their offerings & then educated customers about their core strengths.
    • Service, hygiene, products etc.,
  • 14.
    • Focused more on electronic media
    • Ads talk about emotions, family ties, and fun, and all these have high visual appeal.
    • They don’t use print media .
    Media Strategy
  • 15.
    • KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain.
    • Founded by Colonel Harland Sanders in 1952.
    • More than 11,000 outlets
    • 85 countries and territories around the world.
    • 8 million customers each day.
    • Yum! Brands is run by David Novak,
    • Chairman & CEO
    • KFC Division is run by Cheryl Bachelder,
    • President and Chief Concept Officer
  • 16.  
  • 17. In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%
  • 18.  
  • 19. PIZZA HUT INTRODUCTION
    • FOUNDERS-DAN & FRANK CAMEY
    • FOUNDED-1958 IN WICHITA, KANSAS,USA
    • BASED IN-ADDISON,TEXAS,USA
    • 34000 OUTLETS IN 100 COUNTRIES
    • EMPLOYING MORE THAN 300000 PEOPLE
    • PARENT-YUM! BRANDS (1997-PRESENT)
  • 20. PRODUCTS
    • THE SICILIAN PAN PIZZA
    • THE HAND TOSSED TRADITIONAL PIZZA
    • BUFFALO WINGS
    • THE EDGE PIZZA
    • TWISTED CRUST PIZZA
  • 21. PLACE
    • MORE ACCESSIBLE TO THE CUSTOMERS
    • CAFETERIAS
    • SPORTS AREAS
    • MAJOR AIRPORTS
    • SCHOOLS
    • SHOPING MALLS
    • OFFICES
  • 22. PROMOTIONS
    • PROVIDES SPECIAL OFFERS
    • SEASON’S PROMOTION
    • INTRODUCE NEW PRODUCTS
  • 23. PRICE
    • LOW PRICE FOR MEAL
    • COMBO PACKS
    • PROVIDE SPECIAL OFFERS
  • 24.  
  • 25.
        • STARBUCKS IN 1980’s
        • .
        • HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM “STARBUCKS COFFEE TEA AND SPICES” TO “STARBUCKS”.
        • RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE.
  • 26.
    • 90’s TILL NOW
    • 13168 RETAIL OUTLETS WORLDWIDE .
    • STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD’ ICE CREAM,TEA
    • MUSIC, CREDIT CARDS AND FILM.
  • 27.
    • CANADA
    • LATIN AMERICA
    • EUROPE, MIDDLE EAST AND AFRICA.
    • ASIA- PACIFIC.
  • 28. STARBUCKS EXPERIENCE…….$$$$
    • MOST OF STARBUCKS CONSUMER ARE NOT PRICE SENSITIVE.
    • IN 2004 STARBUCKS RAISED PRICE MORE THAN 3% IN EVERY PRODUCT.
    • STARBUCKS STOCK PRICE HAS BEEN INCREASING SINCE 1992.
  • 29.
    • COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE.
    • INVITING STORE AMBIENCE.
    • UNIQUE WARMTH THAT SETS APART FROM “WORK” AND “HOME”.
    • CUSTOMISED BEVERAGE ORDER.
    • EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS.
  • 30. BYE BYE SEE U AT McDonald’S Thank you

×