<ul><li>PRESENTED BY:- </li></ul><ul><li>PREETI </li></ul><ul><li>RIMPAL </li></ul><ul><li>GURMEEN </li></ul><ul><li>ANSHI...
“ One world, One Burger”- McDonald’s
 
WELCOME TO  THE WORLD OF McDonald’s
C D onald’s   I ntroduction <ul><li>McDonald’s  is the global fast food giant. </li></ul><ul><li>Founded in 15 may 1940 in...
<ul><li>McDonald’s   in India developed a range of 100% pure Veg food, along with Non-Veg range. </li></ul><ul><li>Competi...
<ul><li>McDonald’s   introduced home delivery system in stipulated areas. </li></ul><ul><li>Also introduced samples with t...
PRODUCTS
<ul><li>HAMBURGERS </li></ul><ul><li>CHICKEN </li></ul><ul><li>FRENCHFRIES </li></ul><ul><li>SOFTDRINKS </li></ul><ul><li>...
Objectives of Promotion Strategy <ul><li>Key objectives of McD’s promotion strategy were to,  “ Get them in.   Trade them ...
<ul><li>Trade Them Up :  To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fil...
Target Segment and Positioning <ul><li>McDonald’s  was positioned as a family restaurant. </li></ul><ul><li>Extra care has...
<ul><li>McDonald’s   strategy is obviously to make the eating-out function the focus of these outings. </li></ul><ul><li>F...
<ul><li>Focused more on electronic media </li></ul><ul><li>Ads talk about emotions, family ties, and fun, and all these ha...
<ul><li>KFC  is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. </li></ul><ul><li...
 
In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%
 
PIZZA HUT INTRODUCTION <ul><li>FOUNDERS-DAN & FRANK CAMEY </li></ul><ul><li>FOUNDED-1958 IN WICHITA, KANSAS,USA </li></ul>...
PRODUCTS <ul><li>THE SICILIAN PAN PIZZA </li></ul><ul><li>THE HAND TOSSED TRADITIONAL PIZZA </li></ul><ul><li>BUFFALO WING...
PLACE <ul><li>MORE ACCESSIBLE TO THE CUSTOMERS </li></ul><ul><li>CAFETERIAS </li></ul><ul><li>SPORTS AREAS </li></ul><ul><...
PROMOTIONS <ul><li>PROVIDES SPECIAL OFFERS </li></ul><ul><li>SEASON’S PROMOTION </li></ul><ul><li>INTRODUCE NEW PRODUCTS <...
PRICE <ul><li>LOW PRICE FOR MEAL </li></ul><ul><li>COMBO PACKS </li></ul><ul><li>PROVIDE SPECIAL OFFERS </li></ul>
 
<ul><ul><ul><li>STARBUCKS IN 1980’s </li></ul></ul></ul><ul><ul><ul><li>.  </li></ul></ul></ul><ul><ul><ul><li>HOWARD  SCH...
<ul><li>90’s TILL NOW </li></ul><ul><li>13168 RETAIL OUTLETS WORLDWIDE . </li></ul><ul><li>STARBUCKS HAS BEEN EXPANDING IT...
<ul><li>CANADA </li></ul><ul><li>LATIN AMERICA </li></ul><ul><li>EUROPE, MIDDLE EAST AND AFRICA. </li></ul><ul><li>ASIA- P...
STARBUCKS  EXPERIENCE…….$$$$ <ul><li>MOST OF STARBUCKS CONSUMER ARE NOT PRICE SENSITIVE. </li></ul><ul><li>IN 2004 STARBUC...
<ul><li>COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE. </li></ul><ul><li>INVITING STORE AMBIENCE. </li><...
BYE BYE SEE U AT McDonald’S Thank you
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Mcdonaldsppt 100218043115 Phpapp02

  1. 1. <ul><li>PRESENTED BY:- </li></ul><ul><li>PREETI </li></ul><ul><li>RIMPAL </li></ul><ul><li>GURMEEN </li></ul><ul><li>ANSHITA </li></ul><ul><li>KHUSHBOO </li></ul>
  2. 2. “ One world, One Burger”- McDonald’s
  3. 4. WELCOME TO THE WORLD OF McDonald’s
  4. 5. C D onald’s I ntroduction <ul><li>McDonald’s is the global fast food giant. </li></ul><ul><li>Founded in 15 may 1940 in CALIFORNIA . </li></ul><ul><li>FOUNDERS –RICHARD AND MAURICE MACDONALDS. </li></ul><ul><li>Headquaters-oak brook,illiona us. </li></ul><ul><li>Forty eight years down the line, they are the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day. </li></ul>
  5. 6. <ul><li>McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range. </li></ul><ul><li>Competitors was more. </li></ul><ul><li>McDonald’s efforts were aimed purely at driving traffic in. </li></ul>
  6. 7. <ul><li>McDonald’s introduced home delivery system in stipulated areas. </li></ul><ul><li>Also introduced samples with the core products. </li></ul>
  7. 8. PRODUCTS
  8. 9. <ul><li>HAMBURGERS </li></ul><ul><li>CHICKEN </li></ul><ul><li>FRENCHFRIES </li></ul><ul><li>SOFTDRINKS </li></ul><ul><li>COFFEE </li></ul><ul><li>MILKSHAKE </li></ul><ul><li>SALAD </li></ul><ul><li>DESSERT </li></ul><ul><li>BREAKFAST </li></ul>
  9. 10. Objectives of Promotion Strategy <ul><li>Key objectives of McD’s promotion strategy were to, “ Get them in. Trade them up. Get them backk ”. </li></ul><ul><li>Get Them In : To make consumers step into McDonald’s restaurant. </li></ul>
  10. 11. <ul><li>Trade Them Up : To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fillet-o-Fish, etc., </li></ul><ul><li>Get Them Back : To increase the frequency of visit by making the McD’s brand experience. </li></ul>
  11. 12. Target Segment and Positioning <ul><li>McDonald’s was positioned as a family restaurant. </li></ul><ul><li>Extra care has been taken to make the restaurant children-friendly. </li></ul><ul><li>McDonald’s targeted both Sec ‘A’ & ‘B’, because no other company targeted kids quit persistently. </li></ul>
  12. 13. <ul><li>McDonald’s strategy is obviously to make the eating-out function the focus of these outings. </li></ul><ul><li>Focused on Price Penetration. </li></ul><ul><li>In 1998 McDonald’s had achieved sufficient level of success, on their offerings & then educated customers about their core strengths. </li></ul><ul><li>Service, hygiene, products etc., </li></ul>
  13. 14. <ul><li>Focused more on electronic media </li></ul><ul><li>Ads talk about emotions, family ties, and fun, and all these have high visual appeal. </li></ul><ul><li>They don’t use print media . </li></ul>Media Strategy
  14. 15. <ul><li>KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. </li></ul><ul><li>Founded by Colonel Harland Sanders in 1952. </li></ul><ul><li>More than 11,000 outlets </li></ul><ul><li>85 countries and territories around the world. </li></ul><ul><li>8 million customers each day. </li></ul><ul><li>Yum! Brands is run by David Novak, </li></ul><ul><li>Chairman & CEO </li></ul><ul><li>KFC Division is run by Cheryl Bachelder, </li></ul><ul><li>President and Chief Concept Officer </li></ul>
  15. 17. In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%
  16. 19. PIZZA HUT INTRODUCTION <ul><li>FOUNDERS-DAN & FRANK CAMEY </li></ul><ul><li>FOUNDED-1958 IN WICHITA, KANSAS,USA </li></ul><ul><li>BASED IN-ADDISON,TEXAS,USA </li></ul><ul><li>34000 OUTLETS IN 100 COUNTRIES </li></ul><ul><li>EMPLOYING MORE THAN 300000 PEOPLE </li></ul><ul><li>PARENT-YUM! BRANDS (1997-PRESENT) </li></ul>
  17. 20. PRODUCTS <ul><li>THE SICILIAN PAN PIZZA </li></ul><ul><li>THE HAND TOSSED TRADITIONAL PIZZA </li></ul><ul><li>BUFFALO WINGS </li></ul><ul><li>THE EDGE PIZZA </li></ul><ul><li>TWISTED CRUST PIZZA </li></ul>
  18. 21. PLACE <ul><li>MORE ACCESSIBLE TO THE CUSTOMERS </li></ul><ul><li>CAFETERIAS </li></ul><ul><li>SPORTS AREAS </li></ul><ul><li>MAJOR AIRPORTS </li></ul><ul><li>SCHOOLS </li></ul><ul><li>SHOPING MALLS </li></ul><ul><li>OFFICES </li></ul>
  19. 22. PROMOTIONS <ul><li>PROVIDES SPECIAL OFFERS </li></ul><ul><li>SEASON’S PROMOTION </li></ul><ul><li>INTRODUCE NEW PRODUCTS </li></ul>
  20. 23. PRICE <ul><li>LOW PRICE FOR MEAL </li></ul><ul><li>COMBO PACKS </li></ul><ul><li>PROVIDE SPECIAL OFFERS </li></ul>
  21. 25. <ul><ul><ul><li>STARBUCKS IN 1980’s </li></ul></ul></ul><ul><ul><ul><li>. </li></ul></ul></ul><ul><ul><ul><li>HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM “STARBUCKS COFFEE TEA AND SPICES” TO “STARBUCKS”. </li></ul></ul></ul><ul><ul><ul><li>RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE. </li></ul></ul></ul>
  22. 26. <ul><li>90’s TILL NOW </li></ul><ul><li>13168 RETAIL OUTLETS WORLDWIDE . </li></ul><ul><li>STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD’ ICE CREAM,TEA </li></ul><ul><li>MUSIC, CREDIT CARDS AND FILM. </li></ul>
  23. 27. <ul><li>CANADA </li></ul><ul><li>LATIN AMERICA </li></ul><ul><li>EUROPE, MIDDLE EAST AND AFRICA. </li></ul><ul><li>ASIA- PACIFIC. </li></ul>
  24. 28. STARBUCKS EXPERIENCE…….$$$$ <ul><li>MOST OF STARBUCKS CONSUMER ARE NOT PRICE SENSITIVE. </li></ul><ul><li>IN 2004 STARBUCKS RAISED PRICE MORE THAN 3% IN EVERY PRODUCT. </li></ul><ul><li>STARBUCKS STOCK PRICE HAS BEEN INCREASING SINCE 1992. </li></ul>
  25. 29. <ul><li>COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE. </li></ul><ul><li>INVITING STORE AMBIENCE. </li></ul><ul><li>UNIQUE WARMTH THAT SETS APART FROM “WORK” AND “HOME”. </li></ul><ul><li>CUSTOMISED BEVERAGE ORDER. </li></ul><ul><li>EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS. </li></ul>
  26. 30. BYE BYE SEE U AT McDonald’S Thank you
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