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INTRODUCTION Founded in 1916 in Puget Sound, Washington World’s leading aerospace company Service provider to famous companies The second biggest defense company in the worldin more than 70 countries Total company revenues for 2009 were $61.5 billion
Assessing the significance of digital channels
Intranet content creation
Assessing the significance of digital channels .
Double-digit growth in revenue and earnings Revenue and Earnings Billions Per share $18 $1.50 $1.44 $16.5 +12% $14.7 +62% $12 $1.0 $0.89 Revenue EPS $6 $0.5 $0.0 $0 2006Q3 2007Q3 2007Q3 2006Q3 INVESTOR RELATIONS
Defence & Space Company (EADS)
Competitors Boeing VS Airbus
COMPARISON BETWEEN AIRBUS A380 & BOEING 747
The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue.
In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger.
Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
The A-380 offers better take-off and landing performance than the Boeing 747 A - 380 Take – off : 9,800 ft 1800 ft less Boeing 747 Take – off : 11,600ft A - 380 Landing : 6,900 ft 500 ft less Boeing 747 Landing : 7,400 ft Shorter distance means less noise exposure outside the airport boundaries
Comparison with competitors .
BOEING COMPANY STATEMENT
Main player in the aerospace industry
Revenue- $ 46.41 B
Company focuses on aeronautic design , development & manufacturing for both military & public sectors
Space system development (space launches, satellites etc.)
Lockheedmartin 10years history
Another major aerospace & defense player
Company’s yearly sales – $31.5 billion
Area focus – defense & technology system
Provides major information system as ;
command control system
missile control system
public safety system
Northrop Grumman boeing vs.
EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000
COMPETITOR ANALYSIS A. CHARACTERISTICS OF THE INDUSTRY Extremely high capital requirements High risks New product development cost are high Long payback periods
Only a few can survive
Swings through boom and bust cycles
COMPETITOR ANALYSIS B. BARRIERS TO ENTRY Know - how Capital costs Long time horizons
High fixed costs
MARKETING POLICY Segmentation Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.
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