Boeing presentation12

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by ; Preeti Yadav (M100700040)

by ; Preeti Yadav (M100700040)

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  • 1. BOEING"Forever New Frontiers"
  • 2. INTRODUCTION
    Founded in 1916 in Puget Sound, Washington World’s leading aerospace company Service provider to famous companies The second biggest defense company in the worldin more than 70 countries Total company revenues for 2009 were $61.5 billion
  • 3. Products are :
    • Commercial Airliners
    • 4. Military Aircraft
    • 5. Munitions
    • 6. Space Systems
    • 7. Computer Services
  • THREE CLASS CONFIGURATION
    First Class Business Class Economy Class
  • 8. What business are we in…????
    • The Boeing Company is a major American AEROSPACE and DEFENSE corporation.
    • 9. It is the largest global aircraft manufacturer by revenue, orders & deliveries
  • VISION 2016
    • People working together as a global enterprise for aerospace leadership
    • 10. Strategies: run healthy core businesses leverage strengths into new products & servies.
    • 11. Core Competencies : detailed customer knowledge .
    • 12. Values : leadership
    integrity
    quality
    customer satisfaction
  • 13. World class performance
    • Corporate functions :
    • 14. Business Development & strategy
    • 15. Communications
    • 16. Engineering, operations & technology
    • 17. Finance/shared services group/Boeing capital corp.
    • 18. Human Resources/Administration
    • 19. International
    • 20. Law
    Integrated
    Defense
    System
    Commercial
    Airplanes
    Two business supported by seven corporate functions
  • 21. Product category
    COMMERCIAL AIRLINERS:
  • Financial Performance
    EPS Growth
    Year-end 2006
    3.62*
    BCC/
    Other 1%
    3.20
    2.85
    Integrated Defense Systems
    2.30
    53%
    Commercial Airplanes
    0.89
    46%
    2005 2006 2007 2008
    Total revenue = $61.5 billion
    8% Compound Annual Growth Rate
    61.5
    295
    250
    53.6
    51.4
    49.3
    205
    >4X revenue
    152
    Backlog Growth
    Revenue Growth
  • 27. Implementation of E-Service
    • Reverse auctions
    • 28. Adoption of intranets and extranets
    • 29. Assessing the significance of digital channels
    • 30. E-procurement
    • 31. Customer acquisition
    • 32. Process redesign
    • 33. Intranet content creation
  • Assessing the significance of digital channels
    .
  • 34. Double-digit growth in revenue and earnings
    Revenue and Earnings
    Billions
    Per share
    $18
    $1.50
    $1.44
    $16.5
    +12%
    $14.7
    +62%
    $12
    $1.0
    $0.89
    Revenue
    EPS
    $6
    $0.5
    $0.0
    $0
    2006Q3
    2007Q3
    2007Q3
    2006Q3
    INVESTOR RELATIONS
  • 35. Competitors
    • Airbus
    • 36. Lockheed Martin
    • 37. European Aeronautic
    Defence & Space
    Company (EADS)
  • 38. Competitors
    Boeing
    VS
    Airbus
  • 39. COMPARISON BETWEEN AIRBUS A380 & BOEING 747
    • The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue.
    • 40. In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger.
    • 41. Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
  • The A-380 offers better take-off and landing performance than the Boeing 747
    A - 380
    Take – off : 9,800 ft
    1800 ft less
    Boeing 747
    Take – off : 11,600ft
    A - 380
    Landing : 6,900 ft
    500 ft less
    Boeing 747
    Landing : 7,400 ft
    Shorter distance means less noise exposure outside the airport boundaries
  • 42.
  • 43. Comparison with competitors
    .
  • 44. BOEING COMPANY STATEMENT
  • 45. Lockheed martin
    • Main player in the aerospace industry
    • 46. Revenue- $ 46.41 B
    • 47. Company focuses on aeronautic design , development & manufacturing for both military & public sectors
    • 48. Space system development (space launches, satellites etc.)
  • Lockheedmartin 10years history
  • 49. Northrop grumman
    • Another major aerospace & defense player
    • 50. Company’s yearly sales – $31.5 billion
    • 51. Area focus – defense & technology system
    • 52. Provides major information system as ;
    • 53. command control system
    • 54. missile control system
    • 55. public safety system
    • 56. radar system
  • Northrop Grumman
    boeing vs.
  • 57. .
    • EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000
    • 58. Revenue-$61.37 billion
  • COMPETITOR ANALYSIS
    A. CHARACTERISTICS OF THE INDUSTRY
    Extremely high capital requirements
    High risks
    New product development cost are high
    Long payback periods
    • Cyclical demand
    • 59. Only a few can survive
    • 60. Swings through boom and bust cycles
  • COMPETITOR ANALYSIS
    B. BARRIERS TO ENTRY
    Know - how
    Capital costs
    Long time horizons
    • Risks
    • 61. High fixed costs
  • MARKETING POLICY
    Segmentation
    Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.
  • 62.
  • 63. .
     "Forever new frontiers" 
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