INTRODUCTION Type : Public Founded : 1946 Founder : Masaru Ibuka Akio Morita Name Created : By combining “Sonus”(Sound and Sonic) and “Sonny”(Little Son) Headquarter : Japan Area Served : Worldwide KEY People : Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board) Industry : Consumer Electronics Entertainment Website : sony.net
HISTORY 1946 – Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka First Japanese Tape Recorder 1960, American Branch Sonam (Sony Corporation of America) Leading Manufacturer of Audio, Video, Communication and information technology products
WHY SONY ? They have a stability of a public traded company Multiple medical plans to fit each employees needs and circumstances Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long – term disability coverage Flexible spending accounts Attractive prescription drug coverage
MISSION“To experience the joy of advancing and applying technology for the benefit of the public.” vision “To create exiting new digital entertainment experiences for consumer by bringing together cutting – edge product with latest generation content and services.”
Strength’s: Weakness: Innovation Maintaining multiple function Quality International expansion Brand strength Product pricing Product differentiation Picture industry Wide cover spectrum over Financial service industry multiple market Corporate Governance Opportunities: Threats: “Asset Light” strategy Competitors competition T.V. category & gaming segment Global economic recession investing Electronic network security T.V. Business expansion Greening Standard Compliance Network initiative International market penetration
Product range Television & Projectors Home Threats System Digital Photography Financial services Computer peripheral Movies & video equipments Game consoles Mobile Phones & Music Others Accessories
Achievements “Sony World Photography Award Photographer of the year” – 2012 “Top Performer” – 2008 “Rep of the year” – 2008 Sony Electronics – “Top performance Awards”
CONCLUSION Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied. Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market. With strategy and luck, Sony could become a great firm as it was and will be.