(6)sony ppt (1)

18,143 views
17,332 views

Published on

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
18,143
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
957
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

(6)sony ppt (1)

  1. 1. Minakshi SainiPritul ShahRonal SawalsaPreethi KabariaKrishna Shah
  2. 2. AGENDA Introduction History Why Sony? Mission & Vision SWOT Analysis Product Range Achievements Competitors Market share Conclusion Sources
  3. 3. INTRODUCTION Type : Public Founded : 1946 Founder : Masaru Ibuka Akio Morita Name Created : By combining “Sonus”(Sound and Sonic) and “Sonny”(Little Son) Headquarter : Japan Area Served : Worldwide KEY People : Kazuo Hirai(CEO), Sir Howard Stringer(Chairman of Board) Industry : Consumer Electronics Entertainment Website : sony.net
  4. 4. HISTORY 1946 – Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka First Japanese Tape Recorder 1960, American Branch Sonam (Sony Corporation of America) Leading Manufacturer of Audio, Video, Communication and information technology products
  5. 5. WHY SONY ? They have a stability of a public traded company Multiple medical plans to fit each employees needs and circumstances Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long – term disability coverage Flexible spending accounts Attractive prescription drug coverage
  6. 6. MISSION“To experience the joy of advancing and applying technology for the benefit of the public.” vision “To create exiting new digital entertainment experiences for consumer by bringing together cutting – edge product with latest generation content and services.”
  7. 7.  Strength’s:  Weakness: Innovation  Maintaining multiple function Quality  International expansion Brand strength  Product pricing Product differentiation  Picture industry Wide cover spectrum over  Financial service industry multiple market  Corporate Governance Opportunities:  Threats: “Asset Light” strategy  Competitors competition T.V. category & gaming segment  Global economic recession investing  Electronic network security T.V. Business expansion  Greening Standard Compliance Network initiative International market penetration
  8. 8. Product range Television & Projectors Home Threats System Digital Photography Financial services Computer peripheral Movies & video equipments Game consoles Mobile Phones & Music Others Accessories
  9. 9. Achievements “Sony World Photography Award Photographer of the year” – 2012 “Top Performer” – 2008 “Rep of the year” – 2008 Sony Electronics – “Top performance Awards”
  10. 10. MARKET SHARES
  11. 11. CONCLUSION Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied. Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market. With strategy and luck, Sony could become a great firm as it was and will be.
  12. 12. SOURCES www.sony.co.in(15-07-2012) www.awardmarketingservices.com (15-07-2012) www.sonynet.com (15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)

×