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Azr profile ppt

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Profile and credentials of pan Asia full-spectrum Market research consultancy AZ Research Partners Private Limited

Profile and credentials of pan Asia full-spectrum Market research consultancy AZ Research Partners Private Limited

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  • 1. AZ Research Partners copyright AZ Research Partners Research & Beyond…
  • 2. AZ Research Partners…
    • AZ Research Partners- The coming together of two fast growing research and consultancy organizations in South East Asia - iMrs Advisory, India and BMI Research, SE Asia
    • Operations spanning across Asian continents with offices across India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal , Bangladesh, Singapore and Hongkong
    • Full fledged Marketing consultancy firm
    copyright AZ Research Partners
  • 3. Coming together … enhancing knowledge base
    • iMrs is one of the leading research agencies with focus on brand mix and social sector research
    • BMI is a consultancy organization with key focus on understanding consumer perceptions, communication research & research thru emergent media like Internet
    • AZ Research Partners therefore brings in expertise on primary research & consultancy services
    copyright AZ Research Partners KNOWLEDGE TIE UP The tie up will bring these learnings to the Indian market ! - Access to knowledge products
  • 4. Coming together … Increasing Footprint copyright AZ Research Partners LOGISTICAL TIE UP
    • Full coverage in SE Asia – India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal , Bangladesh, Singapore and Hongkong
    • Set up in India:
      • 60 Field offices / affiliates
      • In-house Centralized Analysis
    AZ Research Partners now uniquely placed to service both single country & regional clients
  • 5. Coming together … Research & Beyond copyright AZ Research Partners Primary Research Consultancy Services Complete solution for all your marketing information needs B r I n g I n g y o u c l o s e r t o y o u r c u s t o m e r s
  • 6. Primary Research …
    • AZ Research will go beyond traditional research
    copyright AZ Research Partners Primary Research
    • Several branded products developed :
      • CRICTRAC
      • Kanvas Kids
      • Brand LeQ
    The difference lies in our approach Overriding philosophy of primary research at AZ Research is Audience Focus
  • 7. Emerging Marketing and Social Realities And its implications on research ! copyright AZ Research Partners
  • 8.
    • A group of people attracted and bonded by common interests
    • Community interaction has higher credibility from consumer’s perspective
    • Therefore the need to communicate with communities
    Emerging realities ... Consumer Communities copyright AZ Research Partners
  • 9. Emerging realities ... Mobile Society
    • Mobile internet - new social reality – the next big wave of change
    • The growth of mobile internet usage leading to:
    • - Virtual Community
    • - Long Tail
    • Wider Range of offerings-creating higher demand:
      • Amazon.com
      • e-bay.com
    copyright AZ Research Partners
  • 10. Emerging realities ... Power to consumer
    • Consumer have become even more powerful, leading to:
      • Marketeers becoming more customer focussed
      • Increased Customer expectations
      • With power of the net - Disatisfaction spreads through viral mechanism.
    copyright AZ Research Partners
  • 11. Primary Research… Online Research copyright AZ Research Partners Largest online panels in India & SE Asia
    • ‘ Netizens’ a new social reality
    • New research techniques to catch the growing universe on the net
    • Quality standards ensured by:
      • Respondent Unique Identifier
      • Duplication Detector
      • Proxy Server Detector
      • Monitoring Professionals respondents
    10,000 panel members in India & 100,000 in SE Asia Visit our website – www.azresearch.in to know more / participate / join our panel
  • 12. Primary Research… amongst virtual communities - a path less trodden in India copyright AZ Research Partners Leveraging the ‘social networking’ boom! – Formalizing researching through virtual communities
    • Large fan base on social networking sites
    • Leading to New idea generation
    • More reliable data
    Follow us on twitter , or blog . Become a fan of AZR on facebook
  • 13. Research & Beyond copyright AZ Research Partners Primary Research Consultancy Services Complete solution for all your marketing information needs B r I n g I n g y o u c l o s e r t o y o u r c u s t o m e r s
  • 14. Consultancy Services …
    • The offering of a wider range of services to clients
    copyright AZ Research Partners Consultancy Services
    • Management consultancy with a focus on:
      • Developing entry strategies in emerging market
      • New product development
      • Corporate strategy
      • Workshops on new research techniques
      • Benchmarking of Best practices
  • 15. Consultancy Services …
    • The offering of a wider range of services to clients
    copyright AZ Research Partners Consultancy Services
    • High end design facilities with focus on
      • Conceptualizing and designing elements of brand identity
      • Designing & developing corporate manuals and websites
      • Developing packaging designs
  • 16. Consultancy Services… Training & Workshops copyright AZ Research Partners Additional value added services Visit our website – www.azresearch.in to know more Consultancy Services
    • Research Training workshops for clients
      • New techniques
      • Branded products
      • Case Studies
      • Brain storming sessions
  • 17. The Future as we see it
    • Roles of brand / planning mangers & researchers are fast changing
    • Become an extended arm of the clients marketing and planning department
    • Enhance the effectiveness of the decision making process
    • The ultimate differentiator – Play a vital role in assisting clients in analyzing and solving their problems
    copyright AZ Research Partners The Future role as we see it
  • 18. To sum up
    • AZ Research… Launched with a Global vision
    • To offer a wide range of services across SE Asia in the first phase
    • Eight countries already covered
    • Extend footprint in the other fast growing economies
    • China, Brazil, Russia & South Africa to be covered in the next phase
    copyright AZ Research Partners The Future role as we see it
  • 19. Experience of working in all major sectors copyright AZ Research Partners Ad Agency & Media Automobile & Aviation Specialized Consultants Consumer Durables Financial & Insurance FMCG IT Services Pharma Real Estate Social Sector Telecom Cross category expertise
  • 20. Ad Agency & Media Clients copyright AZ Research Partners
    • Allied Media Network Pvt Ltd
    • AMO Communications Pvt Ltd
    • Cheil Communications
    • Contract Advertising India (P) Ltd
    • Dentsu Communication
    • Dexerity Business Analysts Pvt Ltd
    • Dish TV
    • exchangeformediacom
    • FCB Ulka
    • Grey Worldwide
    • Grey Worldwide
    • Publicisindia
    • Rediffusion
    • Saatchi & Saatchi
    • Innocean Worldwide
    • SML
    • SRS Pvt Ltd
    • Star India Pvt Ltd
    • Times Global Broadcasting Co Ltd
    • Times Group
    • Zee Turner
    • Iris Worldwide
    • JWT
    • Maxus Global
    • Mc Cann Ericsson
    • Diligent Media Corporation
    • DNA Networks
    • HT Media Limited
    • Music Broadcast Pvt Ltd
    • Mudra Communications
    • OMD
    • Peacock Media Ltd
    Back to clients page
  • 21. Automobile & Aviation copyright AZ Research Partners
    • Escorts Ltd
    • Hero Honda Motors Limited
    • Hindustan Motors
    • HM – Mitsubishi
    • Sonalika Tractors
    • ICML (International Cars and Motors Ltd)
    • Mahindra and Mahindra
    • Maruti Suzuki India Limited
    • Maruti Udyog Ltd
    • Morang Auto Works
    • Tata Motors
    • Go Air
    • Kingfisher Airlines Limited
    • SpiceJet Ltd
    • Deccan Cargo
    Back to clients page
  • 22. Consumer Durables copyright AZ Research Partners
    • Bajaj Electricals
    • Morphy Richards
    • Electrolex
    • Eureka Forbes Ltd
    • Eveready
    • Haier
    • LG Electronics
    • LVMH
    • Neolite Industries
    • Panasonic
    • Pheniox Lamps Ltd
    • Polyflex Techologies
    • Roma
    • Rosebys Interiors India Ltd
    • Phillips Electronics
    • Samsung
    Back to clients page
  • 23. FMCG copyright AZ Research Partners
    • Bharti Del Monte India Pvt Ltd (Now known as FieldFresh)
    • Bisleri
    • Ceears
    • Cholayil
    • CJ India
    • Dabur
    • Effem
    • EID Parry (India) Ltd
    • Emami Group
    • FNN Foods
    • Godrej Industries
    • GHFBL
    • General Mills India Pvt Ltd
    • Globus Spirts
    • IFF
    • KFC
    • Kohinoor Foods Ltd
    • Milk Mantra Dairy Pvt Ltd
    • Parle Products Private Limited
    • Pepsico India Holdings Private Limited
    • Poppadam
    • Sapat
    Back to clients page
  • 24. Consultants copyright AZ Research Partners
    • KSA Technopak Advisors Pvt Ltd
    • Adayana Learning Solutions Pvt Ltd
    • Knight Frank India Pvt Ltd
    • Mc Kinsey
    Back to clients page
  • 25. Finance & Insurance copyright AZ Research Partners
    • HDFC Ltd
    • IndusInd Bank Ltd
    • Kotak Mahindra Bank Ltd
    • SBI cards Pvt Ltd
    Back to clients page
    • GE Money Housing Finance
    • Tata Capital Limited
    • L&T General Insurance Company Limited
    • HDFCSL
    • Gerard Financial Services Pvt Ltd
  • 26. IT, Software & Dotcom copyright AZ Research Partners
    • Acer
    • HP
    • LV APL
    • MIH India
    • Vox Spectrum Limited Group
    Back to clients page
    • Ibibo.com
    • In.com
    • GoJiyo.com
  • 27. Pharma copyright AZ Research Partners
    • Astra Zeneca
    • Aventis Pharma Ltd
    • Baxter Healthcare
    • Baxter India Pvt Ltd
    • Cadila Healthcare ltd
    • Chiron Panacea
    • Fortis healthcare
    • Galderma India
    • GSK pharma
    • Indegene Lifesystem
    • Institute for OneWorld Health
    • Johnson & Johnson Limited
    • Modi Group
    • MSD Merck
    • Novartis Vaccines
    • Pfizer
    • Piramal Healthcare
    • Ranbaxy
    • Sanofi - Aventis
    • sanofi-synthelabo
    • Sudler & Hennessey
    • USV Limited
    Back to clients page
  • 28. Government & Social Sector copyright AZ Research Partners
    • Environmental Design Solution
    • Green Peace
    • IRCTC
    • PSI
    • Sesame workshop India
    • SOS
    • TSG-NACO
    • BEE
    • PCRA
    Back to clients page
  • 29. Real Estate copyright AZ Research Partners
    • Alpha International City
    • Emaar MGF
    • IASDPL
    • Milestone Capital Advisors Pvt Ltd
    • Om Shakthy Agencies
    • Fire Capital Funds Pvt Ltd
    Back to clients page
  • 30. Telecom copyright AZ Research Partners
    • Aircel
    • Airtel
    • Essar Telecom Retail Limited (The Mobile Store Limited)
    • Idea Cellular Ltd
    • Samsung Telecommunications India Pvt Ltd
    • Sistema Shyam Teleservices Ltd (MTS)
    • Tata Indicom
    • TMM India Pvt Ltd
    • Trutap
    Back to clients page
  • 31. AZ Research Partners Private Ltd. Contact us copyright AZ Research Partners Research & Beyond… Managing Director Sujay Misra Mob: 09886103871 [email_address] Bangalore Office Shubhra Misra Mob: 09886111759 [email_address] Delhi Office Sharad Phalgun Mob: 09899551238 [email_address] Mumbai Office Anubhav Rawat Mob: 09769476667 [email_address] For latest updates, follow us on: www.azresearch.in