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Tagging real world objects
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Tagging real world objects


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  • 1. One evening at the library..... I was returning a book.. someone else had reserved it..
  • 2. It would be interesting to talk to the next borrower. Not many people are into alternative history. How do we initiate a conversation with future readers of this book?
  • 3. A ryokan in kyoto, japan
  • 4. We find this notebook on the table. what is this book. Let’s open it. omoide noto - memory notebook
  • 5. We find stories penned by guest’s who had stayed in this room in the past..
  • 6. The omoide noto gives us an idea. Can we build an online narrative or blog for a physical object or a place? And we build
  • 7. Going back to the book. Let’s say we had a message for future readers
  • 8. We go to and create our message “Loved this story. I want to see the movie too. I wonder if there is some thing like this about Japan winning the war”
  • 9. iwinkd gives us a tag “your iwinkd tag is hot8725”
  • 10. We attach the tag to the book and return the book to the library
  • 11. The next borrower....
  • 12. She finds our tag
  • 13. She enters the tag at iwinkd hot8725
  • 14. She reads our message..... and comments too “Loved this story. I want to see the movie too. I wonder if there is some thing like this about Japan winning the war” “Search for fatherland on youtube for a clip. The DVD is hard to find”
  • 15. Other future readers can embed youtube, maps in addition to text continuing the conversation we started
  • 16. Where else can use iwinkd
  • 17. Tag a movie poster and start talking about it. iwinkd works on mobile browsers iwinkd:show77
  • 18. Tag an event poster and let people find information about the event. iwinkd:show99
  • 19. Cafes can tag themselves allowing visitors to share comments, reflections. iwinkd:story99
  • 20. Invite people to come over to see videos, maps of your property iwinkd rent99
  • 21. Talk about Mr. Bush iwinkd:talk99
  • 22. Make it easy for people to note/remember your adverts iwinkd:job889
  • 23. ideas, suggestions come to and enter tag wink2429 thanks and see you guys at another event Preetam Rai,