Better Place Change Management

1,871 views
1,741 views

Published on

Small presentation - communicating change case study of Better Place, the company founded by Shai Agassi . A more in-depth version will be made available in two weeks.

Disclaimer: Presentation is made on my personal perspective of the information retrieved online about the company and its initiative.

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,871
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
104
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • Better Place Change Management

    1. 1. Communicating change<br />Communicating Change <br />Carmen Neghina & AlinaOprea – BiCom 2006<br />
    2. 2. Better Place<br />
    3. 3. Context Analysis<br />
    4. 4. Change Dynamic<br />SHOULD BE +<br />IS +<br /><ul><li> 6 partners
    5. 5. Implementation running well
    6. 6. World-wide interest
    7. 7. Investment willingness
    8. 8. Change the market
    9. 9. Electrical car market share of 20% by 2020
    10. 10. Use the green revolution to our advantage
    11. 11. Make the best of new technology
    12. 12. Fear of failure
    13. 13. Fear of emerging competition
    14. 14. Market creation is difficult
    15. 15. Risk of over-expanding
    16. 16. Financial crisis
    17. 17. Experimental project model
    18. 18. Evolution of markets & society
    19. 19. Dependability on partners</li></ul>IS - <br />SHOULD BE - <br />
    20. 20. Better Place<br />Better Place HQ in California, USA<br />Outer<br />Inner<br />
    21. 21. Behavior<br />Opinion Leaders<br />Lobbying<br />Education<br />300,000<br />Outer<br />Inner<br />Conferences<br />Media<br />2011<br />
    22. 22. Skills/Resources<br />The world’s 100 most influential <br />Heroes of the Environment 2008 <br />100 Most Creative People in Business <br />2009 Scientific American 10<br />Creative, innovative, <br />thinks outside the box<br />Outer<br />Inner<br />Over $ 400 million <br />Expert skills: green living – green company<br />High-tech company<br />SAP Support<br />Highly motivated<br />Innovative<br />Creative<br />Want to make a change<br />Technology savvy<br />Enthusiasm<br />
    23. 23. Beliefs and Convictions<br />% purchase for each recommendation<br />We can make a difference<br />High performance – raise<br />Outer<br />Working together for a better future<br />Inner<br />We are changing the world<br />Employees act as opinion leaders<br />
    24. 24. Values<br />Goal: have 100,000 cars on the road by 2011<br />Efficiency and sustainability<br />High-quality service<br />Customer satisfaction<br />Green living<br />Sustainability<br />Outer<br />Inner<br />Environmentally friendly<br />Awareness<br />Unity<br />
    25. 25. Identity<br />Our mission is to break the world&apos;s oil addiction <br />Outer<br />Inner<br />Our mission is to transform personal mobility<br />
    26. 26. Belonging<br /> Vision: change the way people drive<br />Automobile industry<br />Better Place is part of the emerging electric car market<br />Outer<br />Inner<br />
    27. 27. All Four Quadrants Model<br /><ul><li> CEO: open mentality, takes risks, motivational speaker, highly experienced, visionary
    28. 28. International backgrounds
    29. 29. Family connections
    30. 30. Specialized knowledge in the field
    31. 31. Special trainings in sustainability
    32. 32. Highly trained individuals
    33. 33. International background</li></ul>UL<br />UR<br /><ul><li> Business Model
    34. 34. Goal
    35. 35. Locations
    36. 36. Market Trends – going green
    37. 37. Vision, purpose, mission
    38. 38. Desired culture: environmentally friendly company that changes the world</li></ul>LL<br />LR<br />
    39. 39. Change Dynamic<br />Org Structure, Processes, Technology<br />Project Management<br />Technical<br />Transition<br />Current<br />(A = IS -)<br />Future<br />(B = SHOULD +)<br />People<br />Change Management<br />Job Roles, People<br />
    40. 40. Overview<br />Technology<br />Job Roles<br />Environment<br />CHANGE MANAGEMENT<br />Processes <br />Project Management<br />
    41. 41. Project Management<br /><ul><li> Initiating
    42. 42. Planning
    43. 43. Executing</li></ul>TO DO:<br />- Monitoring and Controlling<br /> - Closing<br />
    44. 44. Change Management<br /><ul><li>Planning for change
    45. 45. Managing change</li></ul>TO DO: <br /><ul><li> Reinforcing change</li></li></ul><li>Differences - Change Factors<br />Technology<br />Environment<br />
    46. 46. Differences – Actors involved in managing change<br />
    47. 47. Better Place<br />
    48. 48. Solutions & Ideas<br /><ul><li>Communications
    49. 49. External investments – funding
    50. 50. Coaching
    51. 51. Education</li></ul>Clearly define the business case<br />Work breakdown structure<br />Assigning clear, achievable goals<br />Budget estimations<br />Resource allocation<br />Project tracking<br />Risk identification and mitigation<br />Reports on performance<br />Change Management<br />Project Management<br />

    ×