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Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
Better Place   Change Management
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Better Place Change Management

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Small presentation - communicating change case study of Better Place, the company founded by Shai Agassi . A more in-depth version will be made available in two weeks. …

Small presentation - communicating change case study of Better Place, the company founded by Shai Agassi . A more in-depth version will be made available in two weeks.

Disclaimer: Presentation is made on my personal perspective of the information retrieved online about the company and its initiative.

Published in: Technology, Business
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  • Transcript

    • 1. Communicating change
      Communicating Change
      Carmen Neghina & AlinaOprea – BiCom 2006
    • 2. Better Place
    • 3. Context Analysis
    • 4. Change Dynamic
      SHOULD BE +
      IS +
      • 6 partners
      • 5. Implementation running well
      • 6. World-wide interest
      • 7. Investment willingness
      • 8. Change the market
      • 9. Electrical car market share of 20% by 2020
      • 10. Use the green revolution to our advantage
      • 11. Make the best of new technology
      • 12. Fear of failure
      • 13. Fear of emerging competition
      • 14. Market creation is difficult
      • 15. Risk of over-expanding
      • 16. Financial crisis
      • 17. Experimental project model
      • 18. Evolution of markets & society
      • 19. Dependability on partners
      IS -
      SHOULD BE -
    • 20. Better Place
      Better Place HQ in California, USA
      Outer
      Inner
    • 21. Behavior
      Opinion Leaders
      Lobbying
      Education
      300,000
      Outer
      Inner
      Conferences
      Media
      2011
    • 22. Skills/Resources
      The world’s 100 most influential
      Heroes of the Environment 2008
      100 Most Creative People in Business
      2009 Scientific American 10
      Creative, innovative,
      thinks outside the box
      Outer
      Inner
      Over $ 400 million
      Expert skills: green living – green company
      High-tech company
      SAP Support
      Highly motivated
      Innovative
      Creative
      Want to make a change
      Technology savvy
      Enthusiasm
    • 23. Beliefs and Convictions
      % purchase for each recommendation
      We can make a difference
      High performance – raise
      Outer
      Working together for a better future
      Inner
      We are changing the world
      Employees act as opinion leaders
    • 24. Values
      Goal: have 100,000 cars on the road by 2011
      Efficiency and sustainability
      High-quality service
      Customer satisfaction
      Green living
      Sustainability
      Outer
      Inner
      Environmentally friendly
      Awareness
      Unity
    • 25. Identity
      Our mission is to break the world's oil addiction
      Outer
      Inner
      Our mission is to transform personal mobility
    • 26. Belonging
      Vision: change the way people drive
      Automobile industry
      Better Place is part of the emerging electric car market
      Outer
      Inner
    • 27. All Four Quadrants Model
      • CEO: open mentality, takes risks, motivational speaker, highly experienced, visionary
      • 28. International backgrounds
      • 29. Family connections
      • 30. Specialized knowledge in the field
      • 31. Special trainings in sustainability
      • 32. Highly trained individuals
      • 33. International background
      UL
      UR
      • Business Model
      • 34. Goal
      • 35. Locations
      • 36. Market Trends – going green
      • 37. Vision, purpose, mission
      • 38. Desired culture: environmentally friendly company that changes the world
      LL
      LR
    • 39. Change Dynamic
      Org Structure, Processes, Technology
      Project Management
      Technical
      Transition
      Current
      (A = IS -)
      Future
      (B = SHOULD +)
      People
      Change Management
      Job Roles, People
    • 40. Overview
      Technology
      Job Roles
      Environment
      CHANGE MANAGEMENT
      Processes
      Project Management
    • 41. Project Management
      TO DO:
      - Monitoring and Controlling
      - Closing
    • 44. Change Management
      • Planning for change
      • 45. Managing change
      TO DO:
      • Reinforcing change
    • Differences - Change Factors
      Technology
      Environment
    • 46. Differences – Actors involved in managing change
    • 47. Better Place
    • 48. Solutions & Ideas
      • Communications
      • 49. External investments – funding
      • 50. Coaching
      • 51. Education
      Clearly define the business case
      Work breakdown structure
      Assigning clear, achievable goals
      Budget estimations
      Resource allocation
      Project tracking
      Risk identification and mitigation
      Reports on performance
      Change Management
      Project Management

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