Carmen Neghina

advertising andreea dicu behavior brand mantra buying behavior carmen carmen neghina communication conimex danny oosterveer hakuna matata harley davidson hog incremental industry innovation lookbook luc partouns marketing neghina posse ride psychology radical raquel gonzalez martin ready meal packages stijn voet more…

advertising advertisment zara affect and cognition aida alexander fedorikhin algirdas sabaliauskas andreea andreea dicu baba shiv bank behavior better place brand brand alliances brand communities brand management brand mantra branding business buying buying behavior buying center carmen carmen neghina case study change maanagement chocolate cake class co-branding communicating change communication conimex crisis danny oosterveer decision maker decision making dicu effects evelien mulder example experiment extension fashion financial franoisxavier jeanne fruit salad giant leaps green cars hakuna matata harley davidson hd henkel hog human incremental industry innovation interactive systems line literature lookbook luc partouns major sales management marketing marketing management mcdonalidization mobile neghina phones posse ride presentation product project psychology radical raquel gonzalez martin ready meal packages research resource semantic wiki shai agassi small steps spillover effects stijn voet subprime ubs women …less