Agenda• Socialnomics recap!• Twitter effect• Twitter Tools • Free Dashboard Tools • Paid Monitoring Tools• Twitter Basics• How to get Followers• Introduction to social media
Some Tools of the Trade• Linkedin• Tweetdeck, Hootsuite, Seesmic – Twitter Client• We Follow• Klout• Twitter Lists• Bit.ly – TRACK!
Twitter Effect Example –Socialnomics(Jane the Blogger Page 19)• Jane blogs / posts press release on a big initiative for her company• Jeff reads the headline from his twitter feed• Posts to 245 friends on Facebook and 45 followers on Twitter• 40 read the story• 5 people Retweet it to their followers (3500 combined followers)• 10 rate and repost it on Digg, Reddit, Google+, Stumble Upon, FB etc.• A few other blogs and websites link to the story• Steps 1 through 6 continue in a loop
Klout • http://www.klout.com – Sign up! • Standard for influence
Tweetdeck• http://www.tweetdeck.com• Desktop/mobile/web social media dashboard
Hootsuite • Based in Vancouver, Canada • Pro ($6 month) Professional version ($1500 month) • Built in analytics and Automatic Reports • Hootsuite university
Task – Sign up for Bit.ly• Tweet a shortened link!
Now What?• So you have an account..• How do you get more followers?• If you’re not a celebrity.. It takes work!
Keys to succeeding at Twitter• http://mashable.com/guidebook/twitter/• Follow others – • Wefollow.com • Tweepi.com• #Hashtags - http://mashable.com/2009/05/17/twitter-hashtags/• Communicate! • @Replys • Retweets (New and old)• Complete your profile • Profile image of you or brand • Description • Website • Background • Lists• 5-10 minutes goes a long way!
Other ways to get followers• Hold a contest• Get a celeb to tweet about you• #FF Follow Friday• Twitter Chats • 20 Game Changing Twitter Chats: http://bit.ly/ypRkRQ• Tweet often and consistently • Make sure you have a dashboard tool (i.e Tweetdeck / Hootsuite) • Put it on your smartphone!
Professional Monitoring Tools• Sysomos• Radian6• Simply Measured• MeltWater Buzz• Many.. Many more
Resources• Mashable.com• SocialMediaExplorer.com• Mari Smith• Pod Camp Toronto – February 20th - http://2012.podcamptoronto.com/