Jean Marie Richard Speech

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PRCPA(M) conference: Communication applied to the promotion of Mauritius as a destination. Welcome speech by Jean Marie F. Richard, President of the Public Relations and Communication Professionals Association Mauritius – PRCPA (M).

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Jean Marie Richard Speech

  1. 1. SPEECH OF JEAN MARIE F RICHARD It is my pleasure an privilege to welcome you all on the occasion of this first public event proposed by the PUBLIC RELATIONS AND COMMUNICATION PROFESSIONALS ASSOCIATION OF THE REPUBLIC OF MAURITIUS PRCPA(M) presenting in partnership with the Faculty of Humanities of the CHARLES TELFAIR INSTITUTE “THE FIRST INFORMATION DAY COMMUNICATION TOOLS APPLIED TO THE PROMOTION OF MAURITIUS AS A DESTINATION” Allow me to heartily thank the team lead by Harmon Chellen Director of the Sir Gaetan Duval Hotel School of Mauritius for hosting us today and to add that we are so proud to hold this “premiere” within the walls of an institution bearing the name of an illustrious son of this land – whose lifetime has been totally dedicated to place Mauritius on the Map and who has intensively promoted our country abroad and been instrumental thereupon to the setting up of two pillars of our economy- the manufacturing and tourism sectors INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 1 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  2. 2. SPEECH OF JEAN MARIE F RICHARD I wish to convey special thanks to Mr Cassam Uteem Former President of the Republic of Mauritius who despite numerous obligations and activities – which actually contribute to the promotion of our country as a follow through effect resulting of his tenure of office as Head of State at the highest international level in various forums an through high level assignments Mr Uteem has accepted to deliver the keynote address and thus setting the scene of this days’s schedule and discussions – He has been bold and courageous to accept such a delicate task and gladly accepted to share minds with us all – Mr Uteem we remain much obliged. We also have to place on the record our thanks to Ashwin Ramdin – Chairman of the Industrial and Vocational Training Board for his kind and friendly acceptance to officially inaugurate this initiative One which is most certainly in line with the vision an d mission of the IVTB regarding its dedication to lifelong learning and fostering through training a knowledge based economy Thanks also to all participants coming from different and diverse economic and institutional backgrounds and horizons but who share this common passion for innovation turning around challenges into opportunities to ensure the promotion and INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 2 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  3. 3. SPEECH OF JEAN MARIE F RICHARD thereafter the sustainable development of our country to the benefit of all its stakeholders… So here we are ready to share minds during this first information day on communication tools applied to the promotion of Mauritius as a destination The Public Relations and Communication professionals community of Mauritius showcases the evolution of our society’s socio economic and cultural patterns since our Independence Our association through this initiative is certainly setting the standards inliving up to the expectations of our respective industries and most of all to the potential of our country in these challenging times where we have a role to play each and every one of us as responsible global citizens and practitioners. When one has a look in the rear mirror – It is today difficult to realise the giant steps made for example in the field of print media a little more than a quarter of a century…The great grandson of a modest typographer born in the mid 1800’s had the privilege during the mid 1970’s - to witness the dawning of the offset era prior to going abroad for further studies, The digital revolution enables us today , at this very minute to be connected to the world speeches debates and presentations will be going online in real time Profiles of participants and the themes they will address have INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 3 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  4. 4. SPEECH OF JEAN MARIE F RICHARD been on line for the last 36 hours– thanks to the technology powering the website of the organisation set up serviced and maintained by IChoc Ltd – managed by Krishna Thirapathi. Even before today’s events we were on the web – through the Facebook social networking site and the event’s blog prcpa.blogspot.com. Both tools were put to task and set up by students of CTI Tomorrow powered by new technological tools we will continue sharing minds with the rest of the world through professional online forums sharing of information and proposing training – We are definitely far away from the smoke signals dispensation…. You want your story to be really heard? Then you need to be online because there are 1.5 billion people there. They get information through web sites, blogs, search engines, RSS feeds. Today WE can and we NEED to relate directly to consumers. Today, there is no more top down communication but a 2 way dialogue: share, comment talk! We do it by blogging, micro blogging, social bookmarking or social networking. NOW is the future INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 4 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  5. 5. SPEECH OF JEAN MARIE F RICHARD On the occasion of the official launch of our organisation I said that By joining hands and by deciding to put out heads together we have resolutely embarked on an exciting journey whereas, this day indeed and tomorrow in deeds we will demonstrate our ability to positively contribute to mutual understanding in our society – Mutual understanding and communication which are by the way the pillars of our profession. Our task is quite challenging but as responsible PR and communication practitioners we are professionally motivated mentally programmed, emotionally armed and heartily in a disposition to tackle tight deadlines, outreach for solutions, create conducive set ups aimed at bringing up solutions, move one step ahead run this extra mile to make things happen in the best possible way. Ladies and gentlemen Distinguished guests Dear colleagues The event of the day is fully in line with this vision which was initiated so as to set up an organisation bringing together the smartest minds of our industry INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 5 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  6. 6. SPEECH OF JEAN MARIE F RICHARD WE also have an obligation to cater for representation of our profession share ideas views, set up initiatives so that we as professionals are consulted on matters pertaining our industry and also to seek our contribution as and when needed. It is important vital for the future our profession that we have a say regarding training initial and on going so as to always be in a position to dispose of this competitive edge which will make a difference professionally and also personally to the benefit of all stakeholders we deal with. We will also take an active part in the fundamental debate on ethics which is a vital one in terms of our credibility and sustainability of our role as citizens of the global village and this land of ours… IN line with our underlying tag line – SHARING MINDS WE PROPOSE a special membership for STUDENTS AND ACADEMICS so that AS from the outset TRAINEES AND TRAINERS be exposed to the real world, the real challenges, the real issues and develop the ability of coming forward with EFFECTIVE solutions at the same time the international dimension of our profession is essential to foster exposure and share expertise – INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 6 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009
  7. 7. SPEECH OF JEAN MARIE F RICHARD In this global environment what is good for Mauritius must be outstanding to the world This is why we encourage and cherish our privileged links with the Global Alliance IPRA and closer to us the most fortunate relationships with sister organisation as the Public Relations Society of India and the Public Relations Institute of Southern Africa These international bonds ensure us exposure to BEST PRACTICES BASED ON VALUES – PRINCIPLE centred ACTIONS and ethically anchored initiatives WE FIRMLY BELIEVE THAT THIS WILL enhance our effectiveness and also fuel our respective contributions to the vital nation building nation building process May GOD Bless you all and thank you for your attention. INFORMATION DAY ON COMMUNICATION TOOLS APPLED TO THE PROMOTION 7 OF MAURITIUS AS A DESTINATION SIR GAETAN DUVAL HOTEL SCHOOL OF MAURITIUS APRIL 10 2009

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