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6 Digital Fashion PR Trends
 

6 Digital Fashion PR Trends

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Deck that accompanied presentation at Fashion Camp LA, June 13, 2010

Deck that accompanied presentation at Fashion Camp LA, June 13, 2010

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http://www.thedigitallookbook.nl 474
http://www.prcouture.com 259
http://thedigitallookbook.blogspot.com 186
http://prcouture.com 60
http://fashiontechsf.com 34
http://www.linkedin.com 18
http://www.spreecast.com 7
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http://fashionandtech.net 4
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  • DESIGN NOTES FOR MIKEUse same slide from Shutterfly and update with this contentErikaReid’s father in lumber industry- Shea builds in Denver as well + Phoenix (a market we are looking to expand to next – close to Meridith, corporate decision maker)
  • So fashion brands having blogs is nothing new, what is new bringing fashion bloggers on as editors, either for a branded blog or something less explicitly about the brand itself.
  • EAT SLEEP DENIM, WRITTEN BY JENNINE OF THE COVETED, PAID FOR BY SHOP BOPLOFT TUMBLR LAUNCHED WITH A SERIES OF POSTS BY JESSICA SCHROEDER OF WHAT I WOREAMERICAN APPAREL CREATED A LOOKBOOK USING IMAGES FROM LOOKBOOK.NUINDEPENDENT FASHION BLOGGERS BROKE THE STORY THAT CHICTOPIA WAS WORKING WITH RETAILERS LIKE KEDS TO PROVIDE STYLE GALLERIES AS A FEED ON BRAND WEB SITES
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6 Digital Fashion PR Trends 6 Digital Fashion PR Trends Presentation Transcript

  • CROSBY NORICKS
    Says……
    Crosby Noricks…gets social media and her efforts with PR Couture noticeably help nurture aspiring industry professionals and strengthen the skills of those that are already apart of it.
    Senior Strategist, Social Media at Red Door Interactive
    PR/Marketing Instructor: FIDM, Art Institute
    Blogger of the Year, InfluenceSD Awards
    Often refers to monkeys and magic in professional settings
    5 Ways Social Media
    Changed Fashion in 2009
    “One of the most notable and consistent campaigns built around user-generated content and social engagement has been from the brand Charlotte Russe… managed by Red Door Interactive.”
  • PR COUTURE
    • Launched 2006
    • Covers fashion PR, marketing from an industry perspective
    • 16, 700+ Twitter Followers
    • Sponsored by Microsoft to attend NYFW
    • Featured in PR Week, Mashable, Chicago Tribune
  • 6 DIGITAL FASHION PR TRENDS
  • DIGITAL FASHION PR TRENDS
    • Brand as Publisher
    • The New Professional
    • Experience Drives Relationships
    • Social Shopping
    • Local versus Global
    • The Fashion Film
  • BRAND AS PUBLISHER
    Retailers become publishers and publishers move into retail
  • Imagine if Net-A-Porter was called Vogue, or ASOS changed its name to Look. How would that feel over time?
    -econsultancy.com
  • DIGITAL FASHION PR TRENDS
  • THE NEW PROFESSIONAL
    Images posted by members of online style networks are being sourced my major brands as well as print media.
  • SOCIAL SHOPPING
    New tools allow retailers to harness the real-time nature of Facebook and Twitter, integrating and harnessing those conversations back on-domain.  
  • Expect savvy brands to use demand signals from consumers to indicate which products should be ramped up on production, distribution, and marketing...
    – Jeremiah Owyang
  • EXPERIENCE DRIVES RELATIONSHIPS
    With fashion blogging gone mainstream, both brands and bloggers are looking for opportunities to go above and beyond the traditional email pitch, working with each other to produce and curate content 
  • LOCAL VS GLOBAL
    Brands are negotiating the balance between global messaging with the value of localized, highly targeted content 
  • The global marketing department is the strategic group. The local team is the tactical group. Both need to work hand in hand. - Clikz
  • THE FASHION FILM
    The fashion short film emerges as a powerful visual story-teller.
  • Questions?