6 Digital Fashion PR Trends

CROSBY NORICKS
Says……
Crosby Noricks…gets social media and her efforts with PR Couture noticeably help nurture aspiring industry professionals and strengthen the skills of those that are already apart of it.
Senior Strategist, Social Media at Red Door Interactive
PR/Marketing Instructor: FIDM, Art Institute
Blogger of the Year, InfluenceSD Awards
Often refers to monkeys and magic in professional settings
5 Ways Social Media
Changed Fashion in 2009
“One of the most notable and consistent campaigns built around user-generated content and social engagement has been from the brand Charlotte Russe… managed by Red Door Interactive.”

PR COUTURE
Launched 2006
Covers fashion PR, marketing from an industry perspective
16, 700+ Twitter Followers
Sponsored by Microsoft to attend NYFW
Featured in PR Week, Mashable, Chicago Tribune

6 DIGITAL FASHION PR TRENDS

DIGITAL FASHION PR TRENDS
Brand as Publisher
The New Professional
Experience Drives Relationships
Social Shopping
Local versus Global
The Fashion Film

BRAND AS PUBLISHER
Retailers become publishers and publishers move into retail

Imagine if Net-A-Porter was called Vogue, or ASOS changed its name to Look. How would that feel over time?
-econsultancy.com

DIGITAL FASHION PR TRENDS

THE NEW PROFESSIONAL
Images posted by members of online style networks are being sourced my major brands as well as print media.

SOCIAL SHOPPING
New tools allow retailers to harness the real-time nature of Facebook and Twitter, integrating and harnessing those conversations back on-domain.

Expect savvy brands to use demand signals from consumers to indicate which products should be ramped up on production, distribution, and marketing...
– Jeremiah Owyang

EXPERIENCE DRIVES RELATIONSHIPS
With fashion blogging gone mainstream, both brands and bloggers are looking for opportunities to go above and beyond the traditional email pitch, working with each other to produce and curate content

LOCAL VS GLOBAL
Brands are negotiating the balance between global messaging with the value of localized, highly targeted content

The global marketing department is the strategic group. The local team is the tactical group. Both need to work hand in hand. - Clikz

THE FASHION FILM
The fashion short film emerges as a powerful visual story-teller.

Questions?

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6 Digital Fashion PR Trends

by Crosby Noricks on Jun 13, 2010

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6 Digital Fashion PR Trends — Presentation Transcript