November 7, 2009Styling the TrendsFashion Public RelationsCrosby Noricks, Founder/Editor, PR Couture

Today’s Presenter Crosby Noricks, M.A.PRCouture.com Social media strategist, Red Door Interactive Frequent speaker on social media, fashion PR and marketing

Crosby Noricks, M.A.

PRCouture.com

Social media strategist, Red Door Interactive

Frequent speaker on social media, fashion PR and marketing

Agenda What is Fashion PR Key components Web 2.0/Social Media Online trends Resources

What is Fashion PR

Key components

Web 2.0/Social Media

Online trends

Resources

About Fashion PRFashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.Source: fashion-schools.org

Fashion PR Strategy

Working with the Media

The Press Kit

The Press Release and Pitch

Fashion Photography/Look BookYour photographs ARE your items - Rachael Oglesby, Softspoken-

Media Tours/Desk sides The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press

Celebrities

Cause Marketing

Fashion Events, Runway and Fashion Week

….HOLD UP!

Fashion PR + Social Networking

Fashion PR + Online Media

Fashion PR + The New Influencers

Fashion PR + Online Technology

Fashion PR + Independent Designers

Fashion PR + Social Shopping

Fashion PR + Personal Wardrobe sites

References and ResourcesSmashing Darling – Indie Fashion Fadmashion – Indie FashionShopflick – Indie FashionStyleHive – Social ShoppingStyleFeeder – Social ShoppingThisNext – Social ShoppingChictopia– Outfit ShareLookbook– Outfit ShareWeardrobe– Outfit SharePolyvore – Image collage toolThreadless – T-shirt votingTwig – fashion photos for TwitterThe Lookbook – Fashion PR DirectoryWho Reps What – Fashion PR DirectoryMastheads – Fashion Masthead DirectoryLuprocks – Jewelry product placementFlickrista – Fashion photos from Flickr

Smashing Darling – Indie Fashion

Fadmashion – Indie Fashion

Shopflick – Indie Fashion

StyleHive – Social Shopping

StyleFeeder – Social Shopping

ThisNext – Social Shopping

Chictopia– Outfit Share

Lookbook– Outfit Share

Weardrobe– Outfit Share

Polyvore – Image collage tool

Threadless – T-shirt voting

Twig – fashion photos for Twitter

The Lookbook – Fashion PR Directory

Who Reps What – Fashion PR Directory

Mastheads – Fashion Masthead Directory

Luprocks – Jewelry product placement

Flickrista – Fashion photos from Flickr

Must-ReadsPR Couture Fashionably MarketingThe Business of FashionYuli ZRetail Minded Independent Fashion BloggersThe Fashion FeedFashion Week DailyWomen’s Wear Daily

PR Couture

Fashionably Marketing

The Business of Fashion

Yuli Z

Retail Minded

Independent Fashion Bloggers

The Fashion Feed

Fashion Week Daily

Women’s Wear Daily

Questions? Questions?

For more Informationwww.prcouture.comcrosby@prcouture.com@pr_coutureSpecial thanks to Elle Communications for some of the images