Fashion PR + Online Trends

November 7, 2009
Styling the Trends
Fashion Public Relations
Crosby Noricks,
Founder/Editor, PR Couture

Today’s Presenter
Crosby Noricks, M.A.
PRCouture.com
Social media strategist, Red Door Interactive
Frequent speaker on social media, fashion PR and marketing

Agenda
What is Fashion PR
Key components
Web 2.0/Social Media
Online trends
Resources

About Fashion PR
Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.
Source: fashion-schools.org

Fashion PR Strategy

Working with the Media

The Press Kit

The Press Release and Pitch

Fashion Photography/Look Book
Your photographs ARE your items - Rachael Oglesby, Softspoken
-

Media Tours/Desk sides
The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press

Celebrities

Cause Marketing

Fashion Events, Runway and Fashion Week

….HOLD UP!

Fashion PR + Social Networking

Fashion PR + Online Media

Fashion PR + The New Influencers

Fashion PR + Online Technology

Fashion PR + Independent Designers

Fashion PR + Social Shopping

Fashion PR + Personal Wardrobe sites

References and Resources
Smashing Darling – Indie Fashion
Fadmashion – Indie Fashion
Shopflick – Indie Fashion
StyleHive – Social Shopping
StyleFeeder – Social Shopping
ThisNext – Social Shopping
Chictopia– Outfit Share
Lookbook– Outfit Share
Weardrobe– Outfit Share
Polyvore – Image collage tool
Threadless – T-shirt voting
Twig – fashion photos for Twitter
The Lookbook – Fashion PR Directory
Who Reps What – Fashion PR Directory
Mastheads – Fashion Masthead Directory
Luprocks – Jewelry product placement
Flickrista – Fashion photos from Flickr

Must-Reads
PR Couture
Fashionably Marketing
The Business of Fashion
Yuli Z
Retail Minded
Independent Fashion Bloggers
The Fashion Feed
Fashion Week Daily
Women’s Wear Daily

Questions?
Questions?

For more Information
www.prcouture.com
crosby@prcouture.com
@pr_couture
Special thanks to Elle Communications for some of the images

http://www.prcouture.com	1068
http://www.slideshare.net	33
http://www.smashingdarling.com	31
http://fashiontechsf.com	13
http://fashionandtech.net	5
http://translate.googleusercontent.com	3
http://elevated.egloos.com	3
http://siliconeteen.blogspot.com	3
http://fashionhodgepodge.com	2
http://69.161.136.158	2
http://www.lmodules.com	1

Fashion PR + Online Trends

by Crosby Noricks on Nov 08, 2009

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Fashion PR + Online Trends — Presentation Transcript