Fashion PR + Online Trends

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Slides from presentation given at the PRSSA National Conference in November, 2009. Original title "Styling the Trends: Fashion Public Relations"

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  • Do your research Study the situation Stakeholders Messaging Strategy Tactics Timelines Budget Evaluation
  • Create editorial Amazing photography Story-telling Press kit
  • Create editorial Amazing photography Story-telling Press kit
  • Create editorial Amazing photography Story-telling Press kit
  • Fashion PR + Online Trends

    1. 1. November 7, 2009<br />Styling the Trends<br />Fashion Public Relations<br />Crosby Noricks, <br />Founder/Editor, PR Couture<br />
    2. 2. Today’s Presenter<br /><ul><li> Crosby Noricks, M.A.
    3. 3. PRCouture.com
    4. 4. Social media strategist, Red Door Interactive
    5. 5. Frequent speaker on social media, fashion PR and marketing</li></li></ul><li>Agenda<br /><ul><li> What is Fashion PR
    6. 6. Key components
    7. 7. Web 2.0/Social Media
    8. 8. Online trends
    9. 9. Resources</li></li></ul><li>About Fashion PR<br />Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.<br />Source: fashion-schools.org<br />
    10. 10. Fashion PR Strategy<br />
    11. 11. Working with the Media<br />
    12. 12. The Press Kit<br />
    13. 13. The Press Release and Pitch<br />
    14. 14. Fashion Photography/Look Book<br />Your photographs ARE your items - Rachael Oglesby, Softspoken<br />-<br />
    15. 15. Media Tours/Desk sides <br />The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a  core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press<br />
    16. 16. Celebrities<br />
    17. 17. Cause Marketing<br />
    18. 18. Fashion Events, Runway and Fashion Week<br />
    19. 19. ….HOLD UP!<br />
    20. 20. Fashion PR + Social Networking<br />
    21. 21. Fashion PR + Online Media<br />
    22. 22. Fashion PR + The New Influencers<br />
    23. 23. Fashion PR + Online Technology<br />
    24. 24. Fashion PR + Independent Designers<br />
    25. 25. Fashion PR + Social Shopping<br />
    26. 26. Fashion PR + Personal Wardrobe sites<br />
    27. 27. References and Resources<br /><ul><li>Smashing Darling – Indie Fashion
    28. 28. Fadmashion – Indie Fashion
    29. 29. Shopflick – Indie Fashion
    30. 30. StyleHive – Social Shopping
    31. 31. StyleFeeder – Social Shopping
    32. 32. ThisNext – Social Shopping
    33. 33. Chictopia– Outfit Share
    34. 34. Lookbook– Outfit Share
    35. 35. Weardrobe– Outfit Share
    36. 36. Polyvore – Image collage tool
    37. 37. Threadless – T-shirt voting
    38. 38. Twig – fashion photos for Twitter
    39. 39. The Lookbook – Fashion PR Directory
    40. 40. Who Reps What – Fashion PR Directory
    41. 41. Mastheads – Fashion Masthead Directory
    42. 42. Luprocks – Jewelry product placement
    43. 43. Flickrista – Fashion photos from Flickr</li></li></ul><li>Must-Reads<br /><ul><li>PR Couture
    44. 44. Fashionably Marketing
    45. 45. The Business of Fashion
    46. 46. Yuli Z
    47. 47. Retail Minded
    48. 48. Independent Fashion Bloggers
    49. 49. The Fashion Feed
    50. 50. Fashion Week Daily
    51. 51. Women’s Wear Daily</li></li></ul><li>Questions? <br />Questions?<br />
    52. 52. For more Information<br />www.prcouture.com<br />crosby@prcouture.com<br />@pr_couture<br />Special thanks to Elle Communications for some of the images<br />

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