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Fashion PR + Online Trends

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Slides from presentation given at the PRSSA National Conference in November, 2009. Original title "Styling the Trends: Fashion Public Relations"

Slides from presentation given at the PRSSA National Conference in November, 2009. Original title "Styling the Trends: Fashion Public Relations"

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  • Do your research Study the situation Stakeholders Messaging Strategy Tactics Timelines Budget Evaluation
  • Create editorial Amazing photography Story-telling Press kit
  • Create editorial Amazing photography Story-telling Press kit
  • Create editorial Amazing photography Story-telling Press kit
  • Transcript

    • 1. November 7, 2009
      Styling the Trends
      Fashion Public Relations
      Crosby Noricks,
      Founder/Editor, PR Couture
    • 2. Today’s Presenter
      • Crosby Noricks, M.A.
      • 3. PRCouture.com
      • 4. Social media strategist, Red Door Interactive
      • 5. Frequent speaker on social media, fashion PR and marketing
    • Agenda
      • What is Fashion PR
      • 6. Key components
      • 7. Web 2.0/Social Media
      • 8. Online trends
      • 9. Resources
    • About Fashion PR
      Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.
      Source: fashion-schools.org
    • 10. Fashion PR Strategy
    • 11. Working with the Media
    • 12. The Press Kit
    • 13. The Press Release and Pitch
    • 14. Fashion Photography/Look Book
      Your photographs ARE your items - Rachael Oglesby, Softspoken
      -
    • 15. Media Tours/Desk sides
      The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a  core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press
    • 16. Celebrities
    • 17. Cause Marketing
    • 18. Fashion Events, Runway and Fashion Week
    • 19. ….HOLD UP!
    • 20. Fashion PR + Social Networking
    • 21. Fashion PR + Online Media
    • 22. Fashion PR + The New Influencers
    • 23. Fashion PR + Online Technology
    • 24. Fashion PR + Independent Designers
    • 25. Fashion PR + Social Shopping
    • 26. Fashion PR + Personal Wardrobe sites
    • 27. References and Resources
      • Smashing Darling – Indie Fashion
      • 28. Fadmashion – Indie Fashion
      • 29. Shopflick – Indie Fashion
      • 30. StyleHive – Social Shopping
      • 31. StyleFeeder – Social Shopping
      • 32. ThisNext – Social Shopping
      • 33. Chictopia– Outfit Share
      • 34. Lookbook– Outfit Share
      • 35. Weardrobe– Outfit Share
      • 36. Polyvore – Image collage tool
      • 37. Threadless – T-shirt voting
      • 38. Twig – fashion photos for Twitter
      • 39. The Lookbook – Fashion PR Directory
      • 40. Who Reps What – Fashion PR Directory
      • 41. Mastheads – Fashion Masthead Directory
      • 42. Luprocks – Jewelry product placement
      • 43. Flickrista – Fashion photos from Flickr
    • Must-Reads
    • Questions?
      Questions?
    • 52. For more Information
      www.prcouture.com
      crosby@prcouture.com
      @pr_couture
      Special thanks to Elle Communications for some of the images

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