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Writing, Editing And Blogging For Thrive

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This is the presentation I gave Nov. 9, 2010 at Neil Downing\'s CCRI Warwick campus class on writing for blogs and websites.

This is the presentation I gave Nov. 9, 2010 at Neil Downing\'s CCRI Warwick campus class on writing for blogs and websites.

Published in: Business, Technology
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Transcript

  • 1. Writing, blogging and social media posting for Thrive Or, how to hit as many platforms as possible with your content
  • 2. The Newspaper  Thrive is The Providence Journal’s Monday Features section, all about health, wellness and fitness.
  • 3. Autopublished to Projo.com  Stories are taken from the newspaper and autopublished to the web. Projo.com then displays the articles in a slightly different manner.
  • 4. We don’t stop there  Since 2008, Journal outdoors writer Tom Meade and I have also been blogging on the Projo Fitness Blog.  That content was used as a launching pad for Thrive, so we’ve kept it up, taking pieces of many of our Thrive stories and posting them on the blog.
  • 5. Projo Fitness Blog
  • 6. Other Web content  We also had projo.com video to go with the second part of that package: Tom Meade’s laughter yoga story.
  • 7. Social Media  All of the headlines from Projo’s blogs appear on Twitter.  And Facebook posts are made for selected content.
  • 8. Facebook is an option, too
  • 9. Reader interaction  The final, and perhaps biggest piece of The Providence Journal’s content is generated by our readers. They comment on the web versions of the stories, blog posts, and can add their own video, photos and other links. They find us on Twitter and add their comments on the Facebook page.
  • 10. Web comments  A story about an dog being euthanized generated 95 comments from readers in about a week.
  • 11. Versatility is the name of the game  Today’s journalists have to be able to communicate on many platforms.  The story I write for the newspaper is more detailed, but it doesn’t offer me the ability to link or show video the way a blog post does.
  • 12. How good are your headlines?  Social media affords me even more brevity: 140 characters for a tweet, and a snappy headline, photo and link for the Facebook posts.
  • 13. Want to get more readers to your blog?  Create a Twitterfeed account (Twitterfeed.com) which automatically takes your blog posts and publishes them on social media sites like Twitter and Facebook
  • 14. Facebook has an app for that
  • 15. Some advice  Learn your trade  First and foremost, it’s more important than ever to be a good writer. We’re competing on so many platforms for our readers’ attentions that we have to grab them with our content.
  • 16. Some advice  Then learn some more  Be an expert in all platforms: Traditional newspaper writing and editing, blog writing and editing, html code and web/mobile publishing, video production, audio production, and social media –– and of course, whatever comes next.

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