This Project is funded by the          Improved SME Competitiveness and   European Union                  Innovation Proje...
This Project is funded by the                  Improved SME Competitiveness and   European Union                          ...
Practical Partnering with R&D Institutes and Universities  • Over-coming Barriers and Inhibitors to the    Commercialisati...
Traditionally….       Publicly funded R&D Sector:               Commercial Sector       • Publish                         ...
Successful and Profitable Partnerships       • Examine motivators and drivers       • Focus on individual benefits and rew...
Motivators and Drivers: research scientists            • Status through Peer Reviewed            Publication            • ...
Motivators and Drivers: Business             • Improved profits             • Patents             • New products          ...
In the most successful partnerships,             such differences are accepted,             accommodated and turned to    ...
Individual benefits and reward systems: win win             There are clear benefits for each member of a             Know...
Individual benefits and reward systems: win win           KTP Associate Benefits           • Around 70% of KTP Associates ...
Individual benefits and reward systems: win win            University Academic Benefits            • University academics ...
Mutual Goals and Separate Rewards         Do: Focus on goals - these can be joint.         Do not: focus on “mutual reward...
Manage expectations.            Expectations can best be managed though a            comprehensive and well though out Par...
Industry-University partnerships: Common mistakes             •detrimental tendency to treat them as a             “specia...
Summary  • Examine: Motivators, drivers and rewards structure.  • Create: Mutual Gains and Common Goals.  • Use: Intermedi...
Best Practice Guide            A best practice guide to achieving the optimum            benefits from partnerships has be...
Questions and comments  • Dr. Lisa Cowey MBA PGCert Intellectual Property  • Key Expert Competitiveness and Innovation  • ...
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D2 s6 improving success rates

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D2 s6 improving success rates

  1. 1. This Project is funded by the Improved SME Competitiveness and European Union Innovation Project “Innovation Coach” Capacity Building for BusinessInnovation Support Organisations
  2. 2. This Project is funded by the Improved SME Competitiveness and European Union Innovation ProjectImproving success rates: MakingCollaborations WorkDr Lisa Cowey MBA PG Cert IP
  3. 3. Practical Partnering with R&D Institutes and Universities • Over-coming Barriers and Inhibitors to the Commercialisation Process • The need for Mutual Gains and Common GoalsThis Project is funded by the EU
  4. 4. Traditionally…. Publicly funded R&D Sector: Commercial Sector • Publish • Protect • Papers • Patents • Academic freedom • Non Disclosure • Shared information • Trade Secrets/ (conferences) know-how • Increased knowledge • Increased profits Lack of alignment between commercial and educational goals.This Project is funded by the EU
  5. 5. Successful and Profitable Partnerships • Examine motivators and drivers • Focus on individual benefits and reward systems • Define mutual goals. • Manage expectations.This Project is funded by the EU
  6. 6. Motivators and Drivers: research scientists • Status through Peer Reviewed Publication • Good students • Improved facilities • Funding for interesting researchThis Project is funded by the EU
  7. 7. Motivators and Drivers: Business • Improved profits • Patents • New products • Competitive advantageThis Project is funded by the EU
  8. 8. In the most successful partnerships, such differences are accepted, accommodated and turned to mutual advantage.This Project is funded by the EU
  9. 9. Individual benefits and reward systems: win win There are clear benefits for each member of a Knowledge Transfer Partnership. Company Benefits • the direct results of the project • the expertise of the university academic • they may also find a good future employeeThis Project is funded by the EU
  10. 10. Individual benefits and reward systems: win win KTP Associate Benefits • Around 70% of KTP Associates are offered a full-time job by the partner company at the end of the Knowledge Transfer Partnership project, often in senior roles within the organization. • A KTP Associate spends at least 10% of their time on personal and professional development while working on a Knowledge Transfer Partnership project. • KTP Associates may already have a postgraduate qualification at the start of the project or may register with the University for one, if the project is appropriate.This Project is funded by the EU
  11. 11. Individual benefits and reward systems: win win University Academic Benefits • University academics benefits from supervising a project that will enhance the practical application of their research and teaching. • Academics also stand to gain from the formation of a strong relationship with a company, which may lead to further collaborations • Finally they have the opportunity to produce conference papers and journal articles.This Project is funded by the EU
  12. 12. Mutual Goals and Separate Rewards Do: Focus on goals - these can be joint. Do not: focus on “mutual rewards” –reward systems are different Goal: KTP Proof of Concept Project Reward(s) Company: Entry in to new market University Group: Published paperThis Project is funded by the EU
  13. 13. Manage expectations. Expectations can best be managed though a comprehensive and well though out Partnership Agreement. When exploring expectations on both sides ensure that you can see: •Compatible gains •Good fit of both teams (not just the technology) •Existence of mutual respect of different environments and cultures •Evidence of real commitment to the project on both sidesThis Project is funded by the EU
  14. 14. Industry-University partnerships: Common mistakes •detrimental tendency to treat them as a “special case” •neglecting the elements that would be brought to bear in any normal business relationship. •Not addressing the issue of IP from the beginningThis Project is funded by the EU
  15. 15. Summary • Examine: Motivators, drivers and rewards structure. • Create: Mutual Gains and Common Goals. • Use: Intermediaries who understand the needs of both sides and can command respect from both parties. Finally -make sure that the legal agreement is in place in case the relationship breaks down.This Project is funded by the EU
  16. 16. Best Practice Guide A best practice guide to achieving the optimum benefits from partnerships has been produced by AURIL in association with the CBI, DTI, EPSRC, HEFCE and UK Universities. “Partnerships for Research and Innovation between industry and universities - a guide to better practise”This Project is funded by the EU
  17. 17. Questions and comments • Dr. Lisa Cowey MBA PGCert Intellectual Property • Key Expert Competitiveness and Innovation • EU IPA Serbia project Improved SME Competitiveness and Innovation • Obilićev Venac 8/III • 11 000 Belgrade • Tel.: +381(0)11 26 34 050; 26 33 941 • Fax: +381(0)11 30 33 588 • Mobile: +381 (0)61 6657715 • e-mail: lisa.cowey@icip-serbia.orgThis Project is funded by the EU
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