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Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
Applying web 20 to public health practice
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Applying web 20 to public health practice

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Learning Institute presented at the American Public Health Association, November 2009

Learning Institute presented at the American Public Health Association, November 2009

Published in: Health & Medicine
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  • What is web 2.0?
  • And where are they having this conversation?
  • ?? Check stats!Who's online? 77% of all American adults: 93% of 18-29 year olds, 43% of those 65 and older; 62% of people making less than $30,000/year, and 95% of those making over $75k.
  • Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
  • Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
  • Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
  • Age breakdown?
  • In 2000, 25% had looked for health info onlineIn 2009, 61% an of those, 60% of epatients are using social media to find health inforamtion.
  • ??
  • What is a blog?Different purposes..E.g. diary, events Platform for organization/project website with continous updatesAdvantages:Can feed into email People can subscribe to categories… Anyone can contributeChallenges:
  • personal
  • What are social network sites?Why are they so popular?Who are using social network sites?As of August 2009, FB most popular SNS for adults (18+) Facebook – 73%Myspace – 48%Linked In – 14%10-12 % other
  • As of August 2009, FB most popular SNS for adults (18+) Facebook – 73%Myspace – 48%Linked In – 14%10-12 % other 18-24 yrs: 1925-34:27%35-44: 29%45-54: 16%55-64: 7%65: 3%
  • Facebook/Myspace =visual/audio platformsTwitter = 140 characters
  • JingDoodle
  • Transcript

    • 1. Web 2.0 +Public Health
      Alison Grodzinski, MLIS
      Prevention Research Center of Michigan, University of Michigan School of Public Health
      Gillian Mayman, MLIS
      Health Sciences Libraries, University of Michigan
    • 2. agenda
      Introductions
      Applying Web 2.0 to public health practice
      Break
      Implementing Web 2.0 for public health practice
      Wrap Up
    • 3. applying web 2.0 to public health practice
      APHA Learning Institute
      Alison Grodzinski, MLIS, Prevention Research Center of Michigan
      American Public Health Association Conference,
      November 7, 2009
    • 4. Presenter Disclosures
      Alison Grodzinski
      The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months:
      No relationships to disclose
    • 5. web 2.0social medianew media
    • 6.
    • 7.
    • 8.
    • 9. then
      Author-generated
      Static
      Organization Driven
      Retrieval
    • 10. now
      then
      User-generated
      Participatory
      Community Driven
      Creation
      Author-generated
      Static
      Organization Driven
      Retrieval
    • 11. “all the websites (and web technologies) out there that get their value from the actions of users”
      --Information Week
    • 12. conversation
    • 13. technologies
      Blogs
      RSS
      wikis
      social network sites
      media sharing
      podcasting
      videocasting
      screencasting
      social bookmarking
      virtual worlds
      gaming
      mashups
      mapping v
      collaborative editing
    • 14. 80%of all American adults use the internet
    • 15. 93%18-29 year olds
    • 16. 43%
      over 65
    • 17. 77% read blogs
    • 18. 62% watch a video on a video-sharing site
    • 19. 47% use an online social networking site
      Pew Internet and American Life Project
    • 20. 37% upload photos to a website so they can share them
      Pew Internet and American Life Project
    • 21. 19% use Twitter or update their status online
      Pew Internet and American Life Project
    • 22. age 34
      median age of social media users
      Pew Internet and American Life Project
    • 23. 61%
      used the internet to look for health information
      25%
      Pew Internet and American Life Project
    • 24. Social media is changing our daily lives
      Where we get our news
      How we start and do business
      How we meet and stay in touch
      What we reveal
      What we can influence.
      S. Gordhammer (Mashable October 16, 2009)
    • 25. Top 3 Technologies
      Blogs
      Media sharing sites
      Social networking sites
    • 26. blogs
      a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.
      http://en.wiktionary.org/
    • 27. diabetesmine.com
    • 28. getreadyforflu.blogspot.com
    • 29.
    • 30. http://blogs.cdc.gov/publichealthmatters/
    • 31.
    • 32. MY BLOG
      Post #3
      And more interesting info I want to share
      Post #2
      more information I want to share
      Post #1
      Information I want to share
      MY WEB SITE
      Standard welcome paragraph with useless information that no one reads.
      LINKS
      Hours
      Directions
      Staff Directory
      Departments
      MY BLOG
      Post #1
      Post #2
    • 33. MY BLOG
      Post #3
      And more interesting info I want to share
      Post #2
      more information I want to share
      Post #1
      Information I want to share
      MY WEB SITE
      Standard welcome paragraph with useless information that no one reads.
      LINKS
      Hours
      Directions
      Staff Directory
      Departments
      MY BLOG
      Post #1
      Post #2
    • 34. MY BLOG
      Post #3
      And more interesting info I want to share
      Post #2
      more information I want to share
      Post #1
      Information I want to share
      MY WEB SITE
      Standard welcome paragraph with useless information that no one reads.
      LINKS
      Hours
      Directions
      Staff Directory
      Departments
      MY BLOG
      Post #1
      Post #2
    • 35. Benefits
      • Free, easy to use, and easier to write a couple paragraphs than an entire document
      • 36. Allows readers to talk back to you (and each other)
      • 37. RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
      • 38. RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence
      Disadvantages
      • There is a cost if you do not want your blog branded by the provider
      • 39. Maintaining the blog consistently is critical yet difficult to sustain
      • 40. Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries
    • media sharing
      websites that allow people upload videos, photos, slides, and other content, as well as comment and share with others
      http://wikipedia.com/
    • 41.
    • 42.
    • 43.
    • 44. Benefits
      • Easy to upload and share pictures, videos, and slides over the web
      • 45. Can control who has access to your media files
      • 46. Most sites make it easy to embed your media in any website, social networking profile, or blog
      Disadvantages
      • Privacy concerns if your media is completely public
      • 47. Users may need to create an account to view media if it isn't public
      • 48. Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)
    • social networking
      websites that provide a virtual community in which people with a shared interest may communicate.
      http://en.wiktionary.org/
    • 49. 46 %of online adults 18 and over use a social network site
    • 50.
    • 51.
    • 52.
    • 53.
    • 54.
    • 55.
    • 56.
    • 57.
    • 58.
    • 59.
    • 60.
    • 61. twitter
    • 62.
    • 63.
    • 64.
    • 65. Benefits
      • Allows you to be where your users are already spending their time online
      • 66. Information can be spread virally through your members/friends/fans
      • 67. Inclusive: discussion boards, video, photos, profiles, links, calendar…
      Disadvantages
      • Privacy concerns for both you and your members/friends/fans
      • 68. More difficult to get a conversation started than you might imagine
      • 69. Just because you build it, doesn’t mean they will come.
    • wikis and collaborative editing
      a collaborative website which can be directly edited by
      anyone with access to it.
      http://en.wiktionary.org/
    • 70.
    • 71.
    • 72.
    • 73.
    • 74.
    • 75. Benefits
      • An easy way to create an editable website without extensive programming knowledge
      • 76. Can be made as "editable" or locked down as needed
      • 77. Much more flexible than a blog
      Disadvantages
      • Need Limited functionality in web-based platforms
      • 78. May need to download software
      • 79. More complex to build and maintain
    • productivity
    • 80.
    • 81. Benefits
      • No more e-mailing attachments back and forth
      • 82. Easy to publish documents to the web
      • 83. Upload from or download to MS Office applications when needed
      Disadvantages
      • Need to have internet access to edit documents (in most cases)
      • 84. Documents are hosted on a third-party site
      • 85. Limited functionality of web-based tools
    • Cool tools
    • 86. scheduling meetings
    • 87. Creating screencasts
    • 88. exploring and sharing data
    • 89. creating and sharing timelines
    • 90. mapping data
    • 91. mapping data
    • 92. creating quick online polls and surveys
    • 93. aggregating multiple feeds from social networking sites
    • 94. virtual worlds
    • 95. creating and sharing custom search engines
    • 96. productivity
    • 97.
    • 98. Livestrong
    • 99.
    • 100.
    • 101. social media campaigns

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