This is the final presentation book presented by the First Place winners, Syracuse University, in the 2009 National Student Advertising Competition. It is an annual competition, this year hosted by The Century Council and the American Advertising Federation. Over 140 schools competed.
The goal of the campaign was to curb dangerous overconsumption of alcohol by college students. An animated storyboard of the TV spot can be viewed here:
The management team and presenters:
Maria Sinopoli (Account Management Director), Paul Savaiano (Research & Strategic Planning Director), Greg Rozmus (Media Director), and Pete Ceran (Creative Director)