Analysis of Blog Coverage in Major Media and Public Affairs Publications Prepared by StrategyOne October 2006

Methodology StrategyOne analyzed coverage appearing in major media and public affairs publications - and issue-related publications for mentions of blogs and bloggers. The publications included in this analysis were: USA The Washington Post The New York Times The Hill Roll Call National Journal CQ Weekly CQ Today CQ HealthBeat CQ Homeland Security The publications were searched using the Factiva database. Only those articles with the terms “blog,” “blogger,” “blogging” or “Web log” were included in the detailed analysis of individual blog sites. In all 908 articles were analyzed. For the time-series analysis of blog mentions over time, the same publications were search using the terms above, however, the position of the terms in the articles was not restricted. . France Le Monde Lib é ration Le Figaro UK The Times The Daily Telegraph Financial times The Guardian The Independent Daily Mail

StrategyOne analyzed coverage appearing in major media and public affairs publications - and issue-related publications for mentions of blogs and bloggers. The publications included in this analysis were:

USA

The Washington Post

The New York Times

The Hill

Roll Call

National Journal

CQ Weekly

CQ Today

CQ HealthBeat

CQ Homeland Security

The publications were searched using the Factiva database. Only those articles with the terms “blog,” “blogger,” “blogging” or “Web log” were included in the detailed analysis of individual blog sites. In all 908 articles were analyzed.

For the time-series analysis of blog mentions over time, the same publications were search using the terms above, however, the position of the terms in the articles was not restricted. .

France

Le Monde

Lib é ration

Le Figaro

UK

The Times

The Daily Telegraph

Financial times

The Guardian

The Independent

Daily Mail

United States - Most Frequently Referenced Blog Sites Public Affairs-oriented articles referenced the blog, Daily Kos, far more frequently than any other site. Arianna Huffington’s The Huffington Post came in second with mentions in less than half the number of Daily Kos. Number of Articles

Public Affairs-oriented articles referenced the blog, Daily Kos, far more frequently than any other site.

Arianna Huffington’s The Huffington Post came in second with mentions in less than half the number of Daily Kos.

United States - Quarterly Volume of Blog Articles in Public-Affairs Press The frequency of articles mentioning blogs or bloggers has steadily increased over the last three years, with an all-time peak of 766 in the second quarter of 2006. Number of Articles

The frequency of articles mentioning blogs or bloggers has steadily increased over the last three years, with an all-time peak of 766 in the second quarter of 2006.

United States - Non-Politically Focused Blogs Articles in public affairs news outlets most frequently referenced blogs focusing on the topic of politics. Political blogs accounted for 88.5 percent of all blogs mentioned. Topical focus of non-political blogs covered a wide variety of topics, but were mentioned infrequently. Number of Articles

Articles in public affairs news outlets most frequently referenced blogs focusing on the topic of politics. Political blogs accounted for 88.5 percent of all blogs mentioned.

Topical focus of non-political blogs covered a wide variety of topics, but were mentioned infrequently.

UK- Quarterly Volume Blog Articles in Major Press Outlets The frequency of articles holding a mention of’ blog’ has sharply increased over the last three years, reaching its all-time peak of 246 in the third quarter of 2006.

The frequency of articles holding a mention of’ blog’ has sharply increased over the last three years, reaching its all-time peak of 246 in the third quarter of 2006.

UK - Blogging by Topic The most common subject commented on by bloggers in the UK over the last year was politics in general, with 44% of all articles focussing on this subject. A further popular blogging topic was the Iraq War, followed by the environment and the Middle East, with a combined 21% of all articles. Number of topic mentions

The most common subject commented on by bloggers in the UK over the last year was politics in general, with 44% of all articles focussing on this subject.

A further popular blogging topic was the Iraq War, followed by the environment and the Middle East, with a combined 21% of all articles.

UK - Main Bloggers on Public Affairs Political blogs get most media coverage with Iain Dale’s attracting most coverage. David Miliband is quoted in the media as he follows his career in connection with the Labour Party, with other independent blogs also getting an equal mention in the media. Number of references

Political blogs get most media coverage with Iain Dale’s attracting most coverage.

David Miliband is quoted in the media as he follows his career in connection with the Labour Party, with other independent blogs also getting an equal mention in the media.

The Guardian newspaper reported the highest number of blogging articles in the last 12 months, with 50% of all reports. Of the main UK publications with articles on blogging, The Financial Times and the Sunday Times held the least coverage. UK- Frequency of Bloggers by Publication Number of references

The Guardian newspaper reported the highest number of blogging articles in the last 12 months, with 50% of all reports.

Of the main UK publications with articles on blogging, The Financial Times and the Sunday Times held the least coverage.

France - Quarterly Volume of Blog Articles in Major Media The frequency of articles holding a mention of’ blog’ has steadily increased over the last three years, with each quarter of 2006 returning in excess of 100 articles. The largest volume of articles so far has been in the second quarter of 2006.

The frequency of articles holding a mention of’ blog’ has steadily increased over the last three years, with each quarter of 2006 returning in excess of 100 articles.

The largest volume of articles so far has been in the second quarter of 2006.

France - Blogging by Topic Most coverage was focusing on the political debate and the choice of candidates prior to the presidential campaign in 2007. Media mentions of blogs focusing on other public affairs areas was minimal with limited interest in education and the suburbs crisis. Number of references

Most coverage was focusing on the political debate and the choice of candidates prior to the presidential campaign in 2007.

Media mentions of blogs focusing on other public affairs areas was minimal with limited interest in education and the suburbs crisis.

France - Main Bloggers on Public Affairs Political blogs get most media coverage with Alain Jupp é’s (former Bordeaux Mayor) attracting most coverage re his comeback in politics. Nicolas Sarkozy and Segolène Royal, both candidates to the next French presidential election are quoted by the media along other presidential contenders for the election. Number of references

Political blogs get most media coverage with Alain Jupp é’s (former Bordeaux Mayor) attracting most coverage re his comeback in politics.

Nicolas Sarkozy and Segolène Royal, both candidates to the next French presidential election are quoted by the media along other presidential contenders for the election.

Le Figaro newspaper reported the highest number of articles on blogging in the last year, with 52% of all reports being in this publication. Of the other two main papers which had articles on blogging, Lib é ration and Le Monde held 25% and 23% respectively. France - Frequency of Bloggers by Main Publication

Le Figaro newspaper reported the highest number of articles on blogging in the last year, with 52% of all reports being in this publication.

Of the other two main papers which had articles on blogging, Lib é ration and Le Monde held 25% and 23% respectively.