What can social media do for you?

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    Notes on slide 1

    I’m honing in on personal brands and social media as I’ve helped build my own brand using social media. And who better to use as an example of a personal brand than Cincinnati’s own Bootsy Collins? He’s original, he’s interesting, it’s Friday and he’s even a client of Jackie’s.

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    What can social media do for you? - Presentation Transcript

    1. HYPE │ Building your Online Buzz 12.05.08│Kevin Dugan, FRCH Design Worldwide What Can Social Media Do For You?
      • Google Changes Everything
      • The Brand Called You
      • How-To in 3 Steps
    2. Google Changes Everything
    3.  
    4.  
    5. Resume vs. Google Out of context Context Increasing in relevance Quickly outdated First moment of truth/ make or break First impression/ interview reinforces 24/7 10 seconds of attention ALL of your online activity Carefully selected professional highlights
    6. Professional vs. Personal
      • If it’s online, it’s on Google.
    7.  
    8. Distribution vs. Destination
      • Multiple content streams
      • Decentralized
      • Easily shared
      • Good content is contagious
    9.  
    10.  
    11.  
    12.  
    13. mybarackobama.com 75% of Obama’s online community lives “off site”* *via www.slideshare.net/saydowin/obama-social
    14. How-To in Three Steps
    15.  
    16.  
    17. The Steps
      • listen. it all starts with Google
      • define. map out the niches relevant to you and your interests
      • participate. generate content, comment, communicate
      • the end result of your efforts is conversation
    18. What’s your passion?
    19. New rules for new tools
      • Experiment
    20.  
    21. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin
    22. Now Let’s Get Funky!
    23. Find me online. Start here: prblog.typepad.com
    24. Image Credits
      • Slide 1: Bootsy-7913 http://www.flickr.com/photos/voss/2660877746/
      • Slide 4: alvena business card http://www.flickr.com/photos/kpucu/849939121/
      • Slide 14: Obama Social http://www.slideshare.net/saydowin/obama-social
      • Slide 15: PICT1776 1024x767 http://www.flickr.com/photos/chtit-troll/2082974014/
      • Slide 16: Web 2.0 Collage logos http://www.flickr.com/photos/9119028@N05/591163479/
      • Slide 17: FWOOM http://www.flickr.com/photos/josephrobertson/127758523/
      • Slide 20: Simmy is iTrapped http://www.flickr.com/photos/stillframe/802270297/
      • Slide 21: The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319
      • Slide 22: Moral Ambiguity http://www.flickr.com/photos/thomashawk/197863357/
      • Slide 24: Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/tekalpha/572008014/

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