HYPE │ Building your Online Buzz 12.05.08│Kevin Dugan, FRCH Design Worldwide What Can Social Media Do For You?

Google Changes Everything The Brand Called You How-To in 3 Steps

Google Changes Everything

The Brand Called You

How-To in 3 Steps

Google Changes Everything

Resume vs. Google Out of context Context Increasing in relevance Quickly outdated First moment of truth/ make or break First impression/ interview reinforces 24/7 10 seconds of attention ALL of your online activity Carefully selected professional highlights

Professional vs. Personal If it’s online, it’s on Google.

If it’s online, it’s on Google.

Distribution vs. Destination Multiple content streams Decentralized Easily shared Good content is contagious

Multiple content streams

Decentralized

Easily shared

Good content is contagious

mybarackobama.com 75% of Obama’s online community lives “off site”* *via www.slideshare.net/saydowin/obama-social

How-To in Three Steps

The Steps listen. it all starts with Google define. map out the niches relevant to you and your interests participate. generate content, comment, communicate the end result of your efforts is conversation

listen. it all starts with Google

define. map out the niches relevant to you and your interests

participate. generate content, comment, communicate

the end result of your efforts is conversation

What’s your passion?

New rules for new tools

Experiment

Experiment

“ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin

Now Let’s Get Funky!

Find me online. Start here: prblog.typepad.com

Image Credits Slide 1: Bootsy-7913 http://www.flickr.com/photos/voss/2660877746/ Slide 4: alvena business card http://www.flickr.com/photos/kpucu/849939121/ Slide 14: Obama Social http://www.slideshare.net/saydowin/obama-social Slide 15: PICT1776 1024x767 http://www.flickr.com/photos/chtit-troll/2082974014/ Slide 16: Web 2.0 Collage logos http://www.flickr.com/photos/9119028@N05/591163479/ Slide 17: FWOOM http://www.flickr.com/photos/josephrobertson/127758523/ Slide 20: Simmy is iTrapped http://www.flickr.com/photos/stillframe/802270297/ Slide 21: The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319 Slide 22: Moral Ambiguity http://www.flickr.com/photos/thomashawk/197863357/ Slide 24: Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/tekalpha/572008014/

Slide 1: Bootsy-7913 http://www.flickr.com/photos/voss/2660877746/

Slide 4: alvena business card http://www.flickr.com/photos/kpucu/849939121/

Slide 14: Obama Social http://www.slideshare.net/saydowin/obama-social

Slide 15: PICT1776 1024x767 http://www.flickr.com/photos/chtit-troll/2082974014/

Slide 16: Web 2.0 Collage logos http://www.flickr.com/photos/9119028@N05/591163479/

Slide 17: FWOOM http://www.flickr.com/photos/josephrobertson/127758523/

Slide 20: Simmy is iTrapped http://www.flickr.com/photos/stillframe/802270297/

Slide 21: The Joys Of Scientific Experimentation http://www.flickr.com/photos/spike55151/444102319

Slide 22: Moral Ambiguity http://www.flickr.com/photos/thomashawk/197863357/

Slide 24: Bonnaroo 2007-Bootsy Collins http://www.flickr.com/photos/tekalpha/572008014/